Addressed For Success: The Gunderson Direct Podcast

About Addressed For Success: The Gunderson Direct Podcast

Welcome to "Addressed For Success: The Gundir Podcast," your trusted resource for all things related to direct mail. Brought to you by Gundir, industry leaders in direct mail marketing, our podcast is here to take the mystery out of direct mail. Each episode serves up insightful discussions on direct mail strategies, the latest trends, and testing methods, peppered with a healthy dose of engaging agency topics. We promise not only to inform but also entertain. Whether you're just starting with direct mail or you're a seasoned expert, we have something for everyone. So, why wait? Subscribe to "Addressed For Success: The Gundir Podcast," and let's dive into the exciting world of direct mail together! Notice to Listeners: The voices in our podcast, including host and guest voices, are created using artificial intelligence technology. Each AI voice is based on the consent of the individual it represents, ensuring ethical use of their digital likeness. This innovative approach allows us to deliver content in a unique and engaging manner. Thank you for tuning in and being part of our journey.

Publisher

Gundir

Category

business

Language

en

Explicit

No

First episode

25 Jul 2023

Latest episode

11 Feb 2026

Latest episodes

82 episodes in the feed.

1. 

   11 Feb 2026

   Episode #82: Slowing Down to Speed Up: Marketing Strategies

   In this episode, Mike Gunderson makes the case for why slowing down your marketing can actually speed up growth. He breaks down how auction-based digital channels quietly drive up costs and limit control as you scale. Mike explains why direct mail replaces bidding wars with precision, strategy, and compounding economics that improve over time. ► To read the related blog article, visit: https://gundir.com/resource/why-slower-marketing-often-delivers-faster-growth/ ► To get started with direct mail, visit: gundir.com

2. 

   2 Jul 2025

   Episode #81: Why direct mail is still the most trusted marketing channel in 2025

   Jeff Tarran argues that direct mail maintains its position as the most trusted marketing channel in 2025 due to privacy and emotional impact, especially with millennials, in this interview.

3. 

   1 Jul 2025

   Episode #80: The Gundir guide to test cell size

   Bethany MacKay discusses the importance of test cell size in direct mail campaigns, explaining statistical significance and providing tips to improve campaign performance.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

3 ratings

Podcast Authority Score: 22 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

19

Social presence

0

YouTube

0

Engagement

60