How Meta Mediation Changes Everything for Publishers - Adster Podcast
Most mobile publishers don’t realize they’re monetizing only 12% of their ad inventory — the rest is lost in opaque networks and inefficient bidding systems. In this episode of the Adster Podcast, Santhosh Venkatesh sits down with Ranganathan Srinivasan and Girish Vishwanath from Adster to unpack Meta Mediation — a fundamental shift in how publishers can take back transparency and control. They explore why traditional mediation has plateaued, how Meta Mediation simplifies monetization, gives ...
12 Aug 2025
Why More Demand Won’t Fix Your Monetisation Problem - Adster Podcast
Fixing yield and not demand is a way to smarter monetization. Guest: Ketan Chandak (Co-Founder, Adster) Host: Girish Vishwanathan C (CEO, Adster) Adster Podcast – Episode 7: Why More Demand Won’t Fix Your Monetisation Problem In ad monetisation, the default answer to revenue growth has always been “bring in more demand.” But what if that’s not only wrong, it’s costing you money? In this episode of the Adster Podcast, host Girish Vishwanath sits down with co-founder Ketan Ch...
11 Jun 2025
Ad Revenue Without the Black Box: Adster’s Patent Story
Girish Vishwanath and Ketan Chandak discuss the challenges of mediation platforms and Adster's new patent, which impacts render rate, latency, and real-time decision-making, offering publishers transparency.
16 May 2025
Why Publishers Must Take Back Control – A Deep Dive with Sony Joseph (Artifact) - Adster Podcast
Guest: Sony Joseph, Founder & CEO, Artifact Host: Girish Vishwanath, Co-founder, Adster In this episode of the Adster Podcast, Girish Vishwanath sits down with Sony Joseph, founder of Artifact and former monetization lead, for a grounded and eye-opening conversation on the state of ad monetization today. Sony shares his journey from building large-scale monetization engines at gaming giants to launching Artifact, an adtech startup focused on helping publishers unlock hidden revenue, recla...
24 Apr 2025
Decoding Ad Monetization: From Developer Chaos to Scalable Ad Ops - Adster Podcast
In this episode of the Adster Podcast, co-founder and CTO Ranganathan Srinivasan joins the conversation to unpack the evolving landscape of app monetization. With over a decade of experience—from building viral apps to leading ad tech innovations—Ranga offers a deep dive into the challenges publishers face in ad monetization, the complexity of working with multiple ad partners, and how Adster is streamlining this process for developers and product teams alike. Key Talking Points: Ranga’s jour...
24 Feb 2025
From Nielsen to Adster: Sam Bell on the Biggest Shifts in Digital Advertising - Adster Podcast
Adster Podcast Episode 3 is here! In this episode, we sit down with Sam Bell, Managing Director for America at Adster, to talk about the evolving landscape of AdTech, programmatic advertising, and publisher monetization strategies. Key Talking Points: ✅ Sam’s 25+ years in AdTech – from Nielsen to innovative startups ✅ The rise of programmatic advertising and its impact on publishers ✅ Challenges publishers face in scaling monetization & navigating walled gardens ✅ The role of AI, machine ...
11 Feb 2025
More Ads, More Money? Not Always. The Smart Way to Monetize - Adster Podcast
🚀 What does it take to build a high-scale, low-latency ad tech platform? In this episode of the Adster Podcast, host Girish Vishwanath sits down with Ketan Chandak, (Co-founder & CPTO) of Adster, to break down the engineering challenges, AI-powered optimizations, and strategic decision-making that go into monetizing publishers efficiently. 💡 What You’ll Learn in This Episode: Ketan’s journey from Truecaller & Twitter to co-founding AdsterThe engineering challenges of ad tech, from cos...
20 Jan 2025
Solving the Ad Monetization Puzzle for Publishers - Adster Podcast
In this premiere episode, Girish Vishwanath (Co-Founder and CBO) and Rajiv Kumaar (Co-Founder and CEO) sit down to explore the adtech landscape, the problems publishers face, and how Adster is revolutionizing ad monetization.🔍 What’s Inside This Episode?✅ The origin story of Adster and how their experience at DailyHunt & Truecaller inspired this journey.✅ The inefficiencies in ad monetization and how Adster's meta-mediation solution helps publishers optimize revenues.✅ The difference betw...
Podcast Authority Score: 9 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
19
Social presence
0
YouTube
0
Engagement
0
Contact Adster Podcast
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Adster Podcast?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
