AdTech Talks is the podcast where digital publishing meets innovation. Join the Opti Digital team and industry guests as they discuss the latest adtech trends, monetization strategies, and practical insights that help publishers maximize revenue while creating exceptional user experiences.
Diagnose Before You Optimize: Using Insights and AI to Grow Publisher Revenue
Publisher revenue can change for many reasons, from traffic mix and content performance to UX, demand, and bidder behavior. The challenge is knowing what is actually driving the change before deciding what to optimize.
In this episode, Olly Aulakh, Chief Revenue Officer at Opti Digital, and Rob Beeler, CEO & Founder of Beeler.Tech, discuss how publishers can connect data across teams, use real-time insights and AI to investigate performance, and make better revenue decisions.
They also explore ad density, A/B testing, cross-team collaboration, and why the next step in publisher monetization is moving from reporting what happened to understanding what to do next.
13 Mar 2026
Clubic x Opti Digital : +10 % de croissance du RPM grâce à une stratégie de monétisation sur 8 ans
Philippe du Noyer, Directeur Général de Clubic, explique comment l’un des médias technologiques de référence en France a construit une stratégie de monétisation durable grâce à un partenariat de huit ans avec Opti Digital.
En s’appuyant sur Ad Manager Hub, l’optimisation basée sur la donnée et une innovation continue sur les formats et la stratégie de demande, Clubic a renforcé son ad stack tout en préservant les Core Web Vitals, l’expérience utilisateur et la confiance de son audience.
Cette collaboration de long terme a généré des résultats mesurables — notamment +10 % de croissance du RPM en 2025, une amélioration du taux de consentement et une performance publicitaire durable malgré un contexte de marché plus complexe.
24 Nov 2025
Euronews x Opti Digital: Unlocking Revenue and UX Excellence
Hasan Ramadan, Global Head of Digital Advertising at Euronews, shares how partnering with Opti Digital helped streamline their ad stack, increase programmatic revenue, and enhance user experience across web, mobile, and in-app.
30 Oct 2025
2025 AdTech Outlooks
What will 2025 bring for the world of digital advertising?
In this episode, industry experts explore the trends and developments that will shape the future of AdTech.
30 Oct 2025
Maximize Ad Revenue Without Compromising UX
Adtech experts from Opti Digital provides actionable insights for publishers looking to regain control of their invenotry, improve efficiency, and unlock the full potential of their ad inventory.
Discover strategies to optimize monetization without sacrificing user experience, ensuring your site performs at its best while attracting premium demand.
29 Oct 2025
Unlocking Premium Demand for Publishers
Are top brands paying your inventory what it’s really worth? In this episode, Adtech veterans with over 15 years of experience, Magali Quentel-Reme and Olly Aulakh, explore how publishers can connect with high-value demand while enhancing the user experience.
They explain how publishers can achieve direct connections with premium advertisers, obtain innovative high-impact ad formats that increase engagement and reduce ad fatigue, and leverage AI to ensure ad space delivers maximum value.
29 Oct 2025
User Expectations & Ad Experiences
In this episode, we dive into the findings of a multi-market study with over 1,200 participants to explore how users really feel about online advertising.
Magali Quentel-Reme, CEO of Opti Digital, Alistair Patterson, Head of DataLab at 1XL, and Rob Beeler, Founder of Beeler Tech, reveal user perceptions of ads across websites, apps, and social media, share strategies to combat ad fatigue, and explain how social media ads are shaping audience expectations. They also discuss concrete UX strategies for publishers based on real user feedback!
Read to dive in?
29 Oct 2025
Decoding Audience Habits
From our latest research with over 1,500 users, we explore the top factors that drive audience decisions and what makes a site stand out.
We also dive into the key drivers of user consent, revealing how to build trust and encourage engagement in ways that benefit both your audience and your business.
Tune in to gain actionable tips and expert advice that will help you stay ahead in the fast-moving world of AdTech!
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
5.0 / 5
2 ratings
Contact AdTech Talks
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of AdTech Talks?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
