Digital publishers are the backbone of the internet, and they deserve a playbook. Hosted by Jared Siegal, CEO and Founder of Aditude, AdTech Unwrapped dives into monetization, media models, and technology that actually works. Each episode unpacks real-world success stories and strategies to help publishers grow revenue.
Audio’s Identity Crisis (and How to Fix It) with Mark Levin (Consumable)
Mark Levin, Founder and CEO of Consumable, joins Jared to unpack how a patented audio format turned mobile apps into a measurable, high-performing audio channel. From inserting audio ads into gaming and news apps to building audience identity without cookies, Mark shares how Consumable scaled to hundreds of millions in revenue — and why his number one piece of advice for every publisher is the same: own your audience, or someone else will.
16 Sept 2026
The Case for Owning Your Ad Tech Stack with Peter Dennis (Barstool Sports)
Peter Dennis, Director of Product Growth and Monetization at Barstool Sports, joins Jared to pull back the curtain on how one of the most diversified publishers in the game thinks about data, demand, and doing more with what you already have. From building an AI-ready data infrastructure across podcast, e-comm, and video, to managing direct demand relationships and ditching the black box, Peter shares what it actually looks like to run ad ops at scale — and why the first metric every publisher should stop obsessing over is CPM.
5 Aug 2026
Rethinking the Publisher Playbook with Matt Schulte (Brit + Co)
Matt Schulte, President and CEO of Brit + Co, makes the case that AI is the first technology shift that actually favors publishers — but only if they stop doing what got them here. He breaks down why Brit + Co walked away from the how-to content that built the brand, why chasing SEO traffic in an LLM world is a losing bet, and what kinds of content AI still can't touch. He also gets into why agentic SSPs and DSPs could rescue the open web for mid-size publishers who never had the scale to make PMPs worth their time, why the real margin problem isn't CPMs but the tech tax eating through every impression, and why publishers who spent six figures on DMPs got burned by a strategy that moved before they could prove ROI.
22 Jul 2026
The Identity Layer with John Rosendahl (Optable)
John Rosendahl, Director of Product Management at Optable, makes a provocative case that the publisher versus advertiser framing is a distraction — the real problem is an industry built around value capture rather than value creation, and first-party data is how publishers get off that treadmill. He breaks down why web publishers are sitting on a richer audience signal than any CTV platform, why audience data doesn't need to be perfect to perform, and why having ID vendors on your page is not a first-party data strategy. He also gets into where agentic buying is headed and why the publishers investing in identity infrastructure now are building the foundation to compete in that future, while everyone else is still waiting for the next cookie replacement
8 Jul 2026
Advertising at the Speed of Sport with Kerri Mattioli (TSN)
Kerri Mattioli, SVP Media at The Sporting News, pulls back the curtain on what it really takes to monetize a 140-year-old sports media brand across 15 global editions. She breaks down why live advertising triggers, think real-time ad serving tied to goal-scoring moments, represent one of the biggest untapped opportunities in sports publishing. Kerri makes the case for why publishers need to stop thinking like websites and start thinking like audience businesses, and why personalization isn't just a UX play, it's a revenue strategy.
Nino Stylianou, Head of Programmatic at Mumsnet, joins Jared to unpack how one of the UK's most visited UGC platforms has turned brand safety from a liability into a monetization strategy. From splitting inventory into brand safety tiers to building AI-powered content moderation pipelines, Nino shares how Mumsnet is doing more with less — and why his number one piece of advice for every publisher is simple: audit, audit, audit.
10 Jun 2026
Games, Lifetime Value, and the Long-Term Monetization Strategy with Neal Sinno (Arkadium)
Neal Sinno, CRO at Arkadium, breaks down what 25 years in games publishing actually teaches you about sustainable monetization. He shares why geographic targeting — including deliberately not serving ads in low-value markets — can dramatically increase profitability in your top geos. Neal makes the case for diversifying beyond ad revenue through licensing and pay-per-engagement models, why lifetime value is the most underrated metric in web publishing, and why publishers obsessing over CPM are already asking the wrong question. Plus: the power of radical transparency with your ad tech partners, and why user experience is always the long-term revenue strategy.
11 Dec 2025
Context Matters: Measuring Ad Success in Gaming Platforms with Eddie Lee (Blitz)
Eddie Lee, VP of Revenue Operations at Blitz, challenges traditional ad metrics like CTR and CPM. Learn why context matters more than averages, how to segment users effectively, and why ROI should trump vanity metrics for gaming publishers.
20 Nov 2025
Supporting Local Journalism Through Better Monetization with Tobias Bennett (Local Media Consortium)
Tobias Bennett, VP of Revenue and Partnerships at Local Media Consortium, shares why publishers should stop chasing shiny new solutions and focus on building lasting partnerships. We discuss supply path optimization, connecting content creators closer to ad budgets, and why the LLM scraping problem needs immediate attention.
5 Nov 2025
Testing, Optimization, and Staying Agile with Andrea Marrigan (LoveToKnow Media)
Andrea Marrigan, VP of Programmatic Operations at LovetoKnow Media, discusses navigating AI's impact on search traffic by focusing on loyal word game audiences and diversifying revenue streams. She shares practical SPO strategies, why impressions per page view is an underrated metric, and how aggressive reseller cleanup actually increases revenue. Plus: why lean ad ops teams should optimize for RPM over CPM and never stop A/B testing.
22 Oct 2025
How Brainly Turned AI Disruption Into Revenue Growth with Langdon Miller (Brainly)
Langdon Miller, Director of Programmatic & Rev Ops at Brainly, shares how ChatGPT's release forced them to rebuild their monetization strategy completely overnight. He explains why traditional display ads don't work in AI products. Plus: why publishers should stop obsessing over eCPMs, the shift from RPM to revenue per session, and how to balance ad revenue with subscription growth when information becomes commoditized.
8 Oct 2025
Monetizing 75+ Properties Through Collaboration with Michael Bellom (Better Collective)
Michael Bellom, Senior Director of Revenue Operations at Better Collective, discusses scaling monetization across 75+ acquired properties. Mike shares why "quick wins" are overrated, why Request CPM and Revenue Per Page matter more than vanity metrics, and how the founder mindset becomes your greatest advantage when managing diverse publishing assets.
24 Sept 2025
Building Value-Driven Ad Revenue with Ashley Jones (Redfin)
Redfin's Ashley Jones shares how they turned ads into user value instead of user burden. Discover their geo-targeting workarounds, why CPA deals fail publishers, and how engineering-ad ops collaboration unlocks rapid iteration in non-traditional publishing.
10 Sept 2025
Community First, Ads Second with Yuriy Yarovoy (Medal)
Medal's Yuriy Yarovoy reveals how they solved gaming's toughest challenge: monetizing without user revolt. Learn their 6-year trust-building strategy, why desktop apps need different ad models than web publishers, and hard truths about SEO's future.
2 Sept 2025
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