Welcome to Advance Copy a space for independent thinkers in fashion. Our guests are founders of courageous companies reimagining the future of fashion. Together, we’ll look deep inside and outside the industry for ways of growing fashion brands based on instinct and philosophy, in any corner of the world. Join us on advance-copy.com
Stephanie Oberg and Simon Homes are the life and work partners behind Sono: an independent luxury brand, established in 2004. Having worked at The Row and Lemaire, the couple decided to focus full-time on Sono during Covid. And it worked: things clicked. This is an account of what it takes to build a luxury company independently over more than twenty years, and reach creative freedom and commercial stability. In this episode, we talk about:
1. Longevity, limiting options, keeping investments low
2. Managing wholesale thoughtfully
3. Founder burnout
4. The two sides of social media
5. London studio and store
23 Oct 2025
P1. Natasha Mead on How Good Brands Only Reflect What’s True
A two-part conversation with Natasha Mead, a New Zealand-based Art Director and Founder of 1of1 Studio. She is the mastermind behind some of today’s most referenced visual identities across independent fashion, lifestyle, skincare, interior and hospitality companies. Her collaborators and projects include: Lesse, Binu Binu, F. Miller, Reome, Baina, Jess Hannah, Anyone Girl and Leigh Patterson's Moon Lists.
In Part 1 of this conversation, we’ll learn about:
The role of naivety and isolation on the development of Natasha’s studio
Utilitarian and archival references inspiring her work
Natasha’s approach to craft as a commitment to expressing care
The 1of1 Studio client filter
12 Oct 2025
Radical Refinement, how to define a brand philosophy in a turbulent market reality
Preview of Radical Refinement: a paid workshop on how to define a brand philosophy to see you through a turbulent market reality and beyond. To enjoy the full workshop and accompanying presentation, purchase here.
DESIGNED FOR:
* Brand-owners & aspiring brand-owners
* Decision-makers in fashion & creative industries
* Branding, marketing and copywriting experts
TOPICS:
1. Why it’s important to set a strong philosophy now
2. Are your brand values genuine?
3. Establishing what makes your work unique
4. Translating your philosophy to sales, communication and visual strategies
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
4 ratings
Spotify
5.0 / 5
6 ratings
Podcast Authority Score: 29 / 100
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