advancis® Podcasts | Ingeniosity meets Technology meets Simplicity because if there is a simpler way to do it, it usually means that there is a less expensive way for you to achieve your objectives.
About advancis® Podcasts | Ingeniosity meets Technology meets Simplicity because if there is a simpler way to do it, it usually means that there is a less expensive way for you to achieve your objectives.
Your customers are changing. Get ready for a new shift in expectations, needs, and preferences.
Spammers keep refining their tactics to reach your email accounts. Here are the latest techniques to stop them. The session is free to watch and the solutions are free to use. Enjoy... less spam in 2022
2 Aug 2021
The Revolution That Wasn't: Social Media - Part 1 of 2-part series
In short, your efforts could be doomed from the start and there is not much you can do about it. Social media is not the organic marketing platform we all like to believe nor is it as powerful as we have been led to believe. It just seems that way, here is why...
2 Aug 2021
The Revolution That Wasn't: Social Media - Part 2 of 2-part series
We complete our expose on the reasons behind most marketers' failed attempts at social media marketing. In this podcast, we look at ecommerce, hashtags, and more...
2 Aug 2021
So, what happens at second 5 ?
We have all seen so many of them that we can ignore playing commercials. For most, the only time we interact with the ad is to skip it. Our experience tells us every viable online marketing tool features its own little hidden, and sometimes not-so-hidden, tricks to reverse the inevitable decreasing ROI trend. Online video ads are no different. Join us to discover what you can do.
8 Jul 2021
It's 2021, where is your WWW?
An integral part of every web site address in the early days of the Web, subdomains such as WWW need to be reconsidered if you do not want to lose online customers. In this short podcast, we will show you why and how to update security settings for your web site to accomodate search engines.
3 Dec 2018
[Enhanced podcast] Building a powerful eBrand - Part 1
Probably, the most challenging discipline in marketing today is eBranding. If you are an eBranding manager or are about to assume eBranding responsibilities, you already know that eBranding is about a lot more than clever domain names, killer web site designs, or even innovative online promotions. Learn how to build extraordinary value for your company by defining the image and identity of a strong eBrand that will pave the way for the type of customer relationships that CRM systems can only dream of building.
12 Feb 2018
[Enhanced podcast] Building a powerful eBrand - Part 2
Probably, the most challenging discipline in marketing today is eBranding. If you are an eBranding manager or are about to assume eBranding responsibilities, you already know that eBranding is about a lot more than clever domain names, killer web site designs, or even innovative online promotions. Learn how to build extraordinary value for your company by defining the image and identity of a strong eBrand that will pave the way for the type of customer relationships that CRM systems can only dream of building.
15 Aug 2005
[Enhanced podcast] Did you remember to adjust your click-through rates?
Believe it or not, the people who sell you online advertising opportunities are making the same mistakes advertisers make. In short, they do not know how well the solutions they offer really perform. As a result, they offer some of the best Internet tools at a great discount.
1 Aug 2005
Digital brochures
The Internet is much more than web sites and email messages; often overlooked is the ability to communicate outside web browsers and email clients to reach target markets and deliver promotional messages. Digital brochures, for instance, take full advantage of the Internet's client / server architecture to open a new direct link between a company and its prospects / customers.
26 Jul 2005
Online communities
Right now, somewhere on the Internet, a group of people is sharing information about your product/service category in an effort to find solutions to their problems. In another group, members are sharing their enthusiasm about hobbies, sports, and other topics of interest... Fabulous opportunities exist for companies looking to attract high-quality leads by promoting their offerings in the right online communities.
18 Jul 2005
Email marketing
The email marketing environment is changing rapidly. As the excitement for this Internet tool builds, it is rapidly reaching the status of main stream marketing tool. Find out how to maintain high-response rates in 2005.
11 Jul 2005
Online Newsletter sponsorships
Online newsletters offer solid advertising opportunities especially at a time when your prospects' InBoxes have become inundated with commercial email messages.
4 Jul 2005
Search engine promotions in 2005
This week we go back to basics to discover how best to use search engines to improve online sales
29 Jun 2005
Taking a fresh look at ad banner advertising
This week we offer a quick look at ad banner advertising, uncovering hidden benefits which could make this online marketing tool one of the best values in online advertising
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