Welcome to AdVantage, a podcast by Lavendr. Advertising that covers some of the best and worst of marketing and advertising from the last month.
You may hear us discuss our favorite video ad, an interesting thought starter, a campaign we thought was plain brilliant, or a campaign that we thought took home the L.
The content from this podcast its taken directly from our monthly newsletter, which we encourage you to subscribe to! Visit our website (lavendr.co) to find the sign-up form.
when McDonalds decided to hop on the Collabwagon and dropped a collab with Travis Scott, the world was TOTALLY UNPREPARED. And McDonalds began to RUN OUT OF QUARTER POUNDERS (https://www.cnbc.com/2020/09/16/mcdonalds-travis-scott-promotion-is-so-popular-its-causing-shortages.html).
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Some Collab Insights: https://www.adnews.com.au/opinion/how-brands-can-benefit-from-collaboration-marketing (https://www.adnews.com.au/opinion/how-brands-can-benefit-from-collaboration-marketing)
The McJordan: Michael Jordan’s McDonald-brand barbecue sauce sold on eBay for nearly $10,000 (https://sports.yahoo.com/michael-jordan-mcdonald-brand-barbecue-sauce-yours-off-162449025--nba.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAADm0VEfkgDngDHZqEYQSUpio4Gz-EUq2nLe3AR2_oWX1ucOb8ABbvJLhU09gGzp9fJQ81nnMe-Zxr4NFRiH-qZijF-e_n9g-e-loxZH9yTI8U0G2lNcJu62tiuIhABDcYvAuwVcCqbu7DWZcmv7Pw7wZm4kktNSqLjrb4k-MVvFy)
12 Dec 2020
All we can BURGERS is watch about - AdVantage 008
There have been many advertisers in history who have tried to use subliminal messaging to help sell products. Postmates said, "Do the same thing but make it obvious."
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Watch the ad here: https://www.ispot.tv/ad/n3e9/postmates-when-all-you-can-burgers-is-think-about (https://www.ispot.tv/ad/n3e9/postmates-when-all-you-can-burgers-is-think-about)
The History of Subliminal Messaging: https://www.businessinsider.com/subliminal-ads-2011-5 (https://www.businessinsider.com/subliminal-ads-2011-5)
23 May 2020
A Story in 6 Seconds - AdVantage 007
With YouTube Bumper ads, you have just 6 seconds to tell your story. In this episode, we rounded up 5 companies who did a great job squeezing their message into the Vine-length ad that you can't skip.
Our 5 picks:
Singapore (https://www.youtube.com/watch?v=9WwpNw98JMo&feature=youtu.be)
Mercedes (https://www.youtube.com/watch?v=s16lR9X51f0&feature=youtu.be)
Geico (https://www.youtube.com/watch?v=4ELn-NTKo44&feature=youtu.be)
Doritos (https://www.youtube.com/watch?v=CVEtt48DPBg&feature=youtu.be)
Chipsmore (https://www.youtube.com/watch?v=zoOV1bOIl7s&feature=youtu.be)
Also, while you're looking through all these cool links, subscribe to our newsletter (http://eepurl.com/gXcjR1)!
15 May 2020
How To Do "Near Me" - AdVantage 006
Adding "near me" or "right now" to search queries is used more now than ever before, and businesses need to catch up! In this episode, we'll run through some of the data about the customer's rising need for immediate answers, and 6 ways that you can optimize your web presence to be the answer they see first!
Links:
Check out this article from Google, where you'll find plenty of great data! (https://www.thinkwithgoogle.com/data-collections/customer-needs-data/)
Also, check out this Hubspot blog that'll take you through these 6 tips in detail. (https://blog.hubspot.com/marketing/how-to-leverage-near-me-searches)
Finally, be sure to subscribe to our newsletter! (http://eepurl.com/gXcjR1)
7 May 2020
20 Seconds You Can't Skip - AdVantage 005
With just one angle, one line of copy, no blatant CTA, and no dialogue, McDonalds Russia produced one of the most important ads of the year. You can check it out here: McDonald's: Unskippable Ad. (https://www.youtube.com/watch?v=W1OitbooblI&feature=youtu.be)
For handy links to everything we're talking about, sign up for our newsletter at www.romshua.com, or click here (http://eepurl.com/gXcjR1).
30 Apr 2020
The Moldy Whopper - AdVantage 004
As the age-old adage goes: you eat with your eyes first. Seeing a glimpse of a beautifully prepared rib-eye topped with mushrooms and garlic butter is bound to get your mouth watering. With the help of social media, people can eat with their eyes from wherever they are! Which, in turn, gets their butts in your restaurant's seat. So why in the world would Burger King run an entire campaign about a moldy whopper?
Things to check out:
Burger King's "The Beauty of No Artificial Preservatives" campaign. (https://www.youtube.com/watch?v=oSDC4C3_16Y)
"Burger Battle Time-lapse" on YouTube. (https://www.youtube.com/watch?v=-f4tFzboDfI&feature=youtu.be)
"Someone Needs To Tell Martha Stewart Her Food Tweets Are Disgusting" on Buzzfeed. (https://www.buzzfeed.com/rachelzarrell/someone-needs-to-tell-martha-stewart-her-food-tweets-are-dis)
Also, subscribe to our newsletter! Visit www.romshua.com to see how.
23 Apr 2020
KFC x Crocs x MLMA (???) - AdVantage 003
Be weird. Be experimental. Be a collab between Crocs and KFC. At an intersection between Instagram culture and Hype culture (yes, Crocs and KFC are hype), the duo is releasing a shoe featuring the iconic bucket design and Jibbitz charms that look and smell like fried chicken. With the help of Instagram icon @melovemealot, the very strange campaign garnered tons of Press attention, as well as millions of views, likes, and comments across all platforms. And yes, we know a few people who will be buying them.
Sign up for the AdVantage monthly newsletter at www.romshua.com!
15 Apr 2020
YouTube in the COVID Era - AdVantage 002
With so much more time spent at home, people are looking to YouTube to help cope with their huge lifestyle change. ASMR and meditation video views are at an all-time high, TASTY is having a ball with some Pantry Meal recipes, and 2-hour-long videos of people studying are trending. Let's dive into these interesting insights, and talk about this could mean for the future of work.
All of the insights for this episode were found in Think With Google's article "5 ways people are turning to YouTube to cope while social distancing." (5 ways people are turning to YouTube to cope while social distancing) For further reading and links to the videos we discussed, check out the article!
You can subscribe to our monthly newsletter (http://eepurl.com/gXcjR1) on our website (www.romshua.com) which will give you a quickly digestible overview of everything we talk about in our podcast.
7 Apr 2020
MINI for Women's Month - AdVantage 001
Let's take a little time to discuss how brands celebrated International Women's Day & Women's Month. MINI nailed it, with a campaign around one of their legendary rally drivers Pat Moss (You can watch the ad here (https://www.youtube.com/watch?v=RNMWwG48ZGE&t=11s)), while Hershey fell a little flat with their Her / She campaign.
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