Deep-dive into marketing and advertising from two veterans who have been at leading ad agencies, Fortune 500 companies and worked on some of the most iconic brands in the world.
Chris gets quizzed on political advertising facts during the presidential cycle. We discuss the demographics of voters and different approaches to messaging and tactics during the key election period.
3 Apr 2024
This One Thing Ruined the Internet
A great quote from Lord of the Rings, "how did it come to this?" pretty much sums up this episode. Hopefully Frodo and Samwise can find a way to improve the world of digital advertising.
6 Mar 2024
The Mighty Struggles of Print and Journalism
The long decline of once storied medium of print and journalism continues. Several big brands have made drastic cuts to staff and are on the verge of going away permanently. There are still a few players that are thriving. Is there a way forward, or is the demise of this category a foregone conclusion?
21 Feb 2024
Sports-a-palooza!
The big game had some amazing highlights and a few pretty good commercials. This week we chat about what we liked and what we didn't. We also discuss the ever increasing sports streaming deals and their impact on the media landscape.
6 Feb 2024
DE&I and Bias in the Workplace with John McGonigle
DE&I programs are important. So why are companies pulling back on funding and support? In this episode, we are joined by John McGonigle who helps us unpack the complexities, challenges and why so many companies struggle to get it right.
30 Jan 2024
Navigating the Current Job Market with Jamie McCann
This week Chris and Caleb chat with special guest Jamie McCann - a recruiter with over three decades of experience in the marketing space. The advertising job market is tough and places like LinkedIn don't offer much in the way of hope. Jamie offers some sound advice on how best to navigate the job market labyrinth.
23 Jan 2024
Productivity in a Post-pandemic World
The pandemic is in the rearview mirror and companies are asking employees to return to the office. The main reasons cited are productivity, culture and training (to name a few). But many employees are pushing back. They note that they are just as productive (if not more) and have lower stress due to a better quality of life. We chat about pros and cons of office life in a post-pandemic world.
10 Jan 2024
Why Is Ghosting Acceptable?
"Ghosting" in business has been on the rise. If you have been ghosted (in business or otherwise) you know it sucks. In this episode, we chat about some of the reasons why ghosting seems to be acceptable in the business world.
2 Jan 2024
2024 Predictions!
We take a stab at making some advertising and marketing predictions for 2024. What is next for tech and other fun topics?!
12 Dec 2023
What It Was Like Working On Apple In The Steve Jobs Era (Pt 2)
In part 2, we continue our trip down memory lane with Andrew Schafer. We worked with Andrew at TBWA/Chiat/Day on Apple during Steve Jobs triumphant return to the company. We share some amazing stories from our time together.
12 Dec 2023
What It Was Like Working On Apple In The Steve Jobs Era (Pt. 1)
Joining us is Andrew Schafer, who we worked with at TBWA/Chiat/Day during Steve Jobs return to Apple in the late 90s. We share some great stories and chat about an amazing experience that was full of craziness, stress and fun. This is the first of a two part episode.
4 Dec 2023
Elon Musk’s X Doesn’t Mark the Spot For Brand Safety.
Budgets have shifted to platforms that have a higher chance of running afoul of brand safety guidelines. Therefore brands, agencies - and the media partners themselves - need to work longer and harder to prevent ads from running adjacent to problematic content. Chris and Caleb talk through the challenges facing marketers today.
4 Dec 2023
Audience Everywhere: Why Media Fragmentation Is Good.
Audiences here, audiences there, audiences everywhere! More consumer choices available to consume content make it more difficult for advertisers to build reach and create impact. We discuss some of the changes to the media landscape and how it alters traditional go-to-market planning.
30 Nov 2023
Are Marketing Sponsorships Worth It?
Our first episode! Chris and Caleb chat about the broad topic of sponsorships and their relative value. Most sponsorships have a big price tag and are usually sold at a premium. As a sponsor, advertisers get a lot exposure and extra value, but are they worth it?
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
4.4 / 5
7 ratings
Spotify
5.0 / 5
2 ratings
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