Product marketing leaders share their hard-won insights into the wild and wonderful world of tech messaging with host Emma Stratton (Founder of Punchy, a B2B positioning and messaging consulting and training firm). They discuss the craft of great messaging, offer advice and wisdom to up-and-coming product marketers, and dispel some myths along the way! 🙌 Check out Punchy here: https://www.punchy.co/ (Seasons 1 & 2 were originally released as a video series in collaboration with Sharebird.)
It feels like every startup wants to create a new category. Category creation has become the holy grail — but it’s not the only way to win. Differentiating your company within an emerging category can be just as powerful. (And it’s not all on you to explain what your new category means.) In the final episode of Season 2, Jason Gatoff, VP of Product Marketing at Pendo, shares a ton of great advice, including: --- Why colleagues and key stakeholders should be part of your messaging j...
6 Sept 2022
#29 | Jiong Liu, Okta
Sometimes product marketers have to launch a little early. Sometimes they have to launch a LOT early 🙂 So how do you create a positioning and messaging strategy for a product that isn’t fully formed or completely understood? When you haven’t got end-to-end use cases or customer feedback? You go back to basics and draw from what you already know. In this episode, Jiong Liu, Director of Product Marketing, Customer Identity at Okta, talks through an awesome example of how she did just t...
6 Sept 2022
#28 | Jordan Greene, Outreach
Not enough people talk about using your intuition during messaging development. Because it’s a total secret weapon. The best product marketing teams have a gut sense about which messages will land with their customers, resulting in stronger hypotheses and faster messaging development cycles. And you can learn how to build your messaging intuition too. In this episode of Adventures in Messaging, Jordan Greene, Senior Director of Product Marketing at Outreach, shares how his team nurtu...
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