Keep your finger on the pulse of what matters to GenZ. We are DePaul University PR and Advertising students. Join us as we talk with industry leaders about the latest trends in creativity, media and brand activation.
Leadership in Sports: Building Today for a Better Tomorrow
In this episode Joshua Yeo explores the dynamic and transformative role of leadership in the world of sports. Join him as he delves into inspiring stories, expert insights, and practical strategies from some of DePaul's
brilliant leaders. In this episode, we are honored to host two remarkable guests, DeWayne Peevy and Dr. Stephanie Baugh. DeWayne Peevy, current Vice President & Director of Athletics brings a wealth of experience from his illustrious career in collegiate athletics. Dr. Stephanie Baugh, a distinguished sports psychologist and DEI professional, provides invaluable insights into the
psychological aspects of leadership in sports. Her expertise in mental performance, team dynamics, and athlete well-being offers a comprehensive understanding of how leaders can foster a culture of excellence and resilience. Tune in to gain actionable takeaways and be inspired by stories of leadership that are shaping the future of sports.
15 Aug 2024
Chicago's Biggest Picnic: Savoring Taste of Chicago's Tradition
From deep-dish pizza and Chicago-style hot dogs to hidden neighborhood gems, join Alyssa Smith and Alexia Galinsky in this mouthwatering episode as they dive into the heart of one of the Windy City's most beloved summer traditions: the Taste of Chicago. We’ll explore the festival's rich history, from its humble beginnings in 1980 to its evolution into a must-visit event for food lovers. Hear from our special guest, Neal Heitz, the Director of Event Production in the Chicago Department of Cultural Affairs & Special Events & Special Events Management Adjunct Professor at DePaul University. Grab a plate, sit back, and discover the stories behind the flavors and the passion that brings Chicago’s biggest picnic to life.
15 Jul 2024
An Insiders Look at the YMCA's "For a Better Us" Campaign
Join Amber Fitzgerald and Bennet Baud as they interview Kevin Deitz, the former Senior Public Relations Manager at the YMCA, about the impactful "For a Better Us" campaign launched in 2017. Amidst significant national
events like the Las Vegas Strip Shooting and Hurricane Irma, Kevin shares insights on how the Y MCA fostered community and unity through this campaign. Discover the strategies behind their advertising efforts, the role of celebrity involvement, and the impressive achievements, including 24 million impressions. This episode is essential listening for anyone interested in public relations, advertising, and community-driven initiatives.
15 Jun 2024
Hot Dogs, TikTok, AI, Oh My!
In this episode of Adventures in PRAD, Tessa Hruska, Vahan Vanderpoel, and Cassie Limberakis are interviewing Jonah Fialkow (@JewishJonah (https://www.tiktok.com/@jewishjonah)). They discuss his start-up company, Bracketology TV (https://bracketology.tv/) - Think Reality TV Fantasy. Jonah also being a content creator, they discuss the impact it’s had on his career. Tik Tok’s recent controversies regarding its possible abolition in the United States. This podcast is a thorough examination of what is needed in order to succeed in the fast-paced environment of a social media based business.
17 May 2024
Influencer Marketing: Risks and Rewards
With the prevalence of brands using influencers to promote their products through social media, students Madeline Bieniarz, Ky Hayes, and Mari Vasquez set out to better understand the risks and rewards of engaging brand ambassadors. Don’t miss this episode as Magdalene Halikias, Account Executive of The Current Agency, a TikTok-focused marketing agency, and DePaul Alum, offers insight on how to be successful with influencers and social media, including a new twist on the traditional 80/20 rule and a take on how GenZ feels about influencer marketing.
22 Jan 2024
Climbing the Charts: Social Media and the Music Industry
Social Media has proven to have major effects on the changing landscape of the music industry. DePaul Student hosts Gaby Dupont and Jim Slife talk with Jaime Black, former radio producer and host of Chicago's longest running music podcast, Dynasty Podcasts. They discuss his inspiring career path, Tiktok's effect on music, the state of the music industry today, and what is to come.
1 Nov 2023
La Representacion
Film today continues to lack representation of Latine people. Tune in to this episode of Adventures In PRAD produced by students Victoria Gomez Meza and Emmaeilin Salgado-Diaz featuring an enlightening interview with Angel Perez, executive assistant at Amblin Productions, owned by Steven Spielberg. During
the interview, they talked with Angel about the process that led him to his career and then discussed the factors that continue to limit Latine representation in the American film industry. They discuss what needs to be done to gain momentum in representation throughout the industry.
Don't miss this episode if you want to understand what we can do to gain representation in films and what someone in the major can
expect in the American film industry. After the interview, college students will offer the GenZ perspective.
5 Oct 2023
Finding Your Way
Entering the Creative Advertising world can be hard and confusing as young creatives try to find their way. Join PRAD students Liam Maves and Noah Larmore as they uncover the story of how Kat Ashenden, an Art Director at Havas Chicago, made it into the industry and any advice she has for young creatives to use in their journeys. Taking the time to brush on the ever-changing nature of the Ad landscape specifically within the topics of AI and diversity. Lastly, Noah and Liam stop to reflect on the interview along with their struggles and successes so far in tryingto break into the creative professional world.
6 Sept 2023
Fans of Fans: DePaul Athletics and it’s Climb Back to the Top
DePaul University Athletics is in the process of creating a championship culture inLincoln Park. One of the most challenging aspects of this? Getting the fans back. JoinDePaul Public Relations and Advertising graduate students, Ashley Gimbel and CeciliaLogan as they speak with Taylor Stapleton, Executive Associate Athletics Director forRevenue Generation and Strategic Initiatives at DePaul Athletics. Taylor takes a deepdive into what the Blue Demons are doing and what’s in store as they take over the city in the years to come.
5 Jun 2023
The Art of Content Creation: Insights from a Creator
Ever wondered what it’s like to be a content creator? Join Julia Schuurman and
Kristin Rzepecki as they explore the world of digital creation in this
behind-the-scenes look at the rise of influencers and content creators. In this
episode, special guest Harry Settel–also known as Lil Sasquatch–discusses his
personal journey to becoming a professional content creator with now over a
million followers on social media.
8 May 2023
Modernizing a Legacy Brand Post-COVID: Rust-Oleum
COVID is old news, but the future of data-driven marketing is not. Join Jennifer
Miller and Chioke Armstrong-Malloy as they consult Lisa Bialecki, Vice President of Strategic
Communications & Demand Generation at the Rust-Oleum Corporation, to ‘paint’ a picture of
how a 102 year-old painting brand is modernizing its marketing strategy to strike an emotional
connection through a customer’s buying journey
7 Apr 2023
Gen Z: The New CMO
Is Gen Z changing the way brands market themselves? Join DePaul PRAD students Mattie Sakalian and Emily Steen as they
pick the brain of Caroline Thompson, Vice President at Akrete, about Gen Z entering the workforce and how they are disrupting the way brands do marketing.
6 Mar 2023
Sexism: Then and Now
In recent years the PRAD industry has become more inclusive of women, but how much has it really changed? Tune in to our adventure as students Caitlin Leonard, Simone Daley and Tyler Jacknick discuss sexism then and now with Mylene Pollack and Lenore Rand, former executive creative directors at Leo Burnett and founders of Small Good, an agency focused on work that makes a positive impact in the world. This episode looks at how women are dealing with sexism in the workplace.
1 Feb 2023
Racial Justice in the NFL
With the Super Bowl less than two weeks away, DePaul Student host Sean Graney takes on the topic of racial justice in sports. This episode of Adventures in PRAD features guest Mallorie Sanders, DEI Manager for the Chicago Bears, in a discussion about how the Chicago Bears are addressing racial justice and what it means for the future of the sports industry.
12 Jan 2023
Influencers and the Future of Marketing
It's estimated that 93 percent of marketers have included influencer marketing in their brand strategy. In this episode, students Luke Reupert, Anna Hutchinson, and Dioni Savett explore the crazy world of influencer marketing with social media experts Patricia Diaz and Meagan Clarkson. They detail the rise of the "influencer”, why they are effective and how each and every one of us has influence. One crazy adventure of an episode you cannot afford to miss.
1 Dec 2022
Canceled, Destroyed. And Back. Canceled Culture.
Victoria Secret, canceled. Chick-Fil-A, canceled. Burger King, canceled. A simple search generates outraged tweets and fuming articles that will haunt brands forever more. So, how do they bounce back? Listen in as students Alexia Galinsky, Amanda Weber, and Andrea Nieto talk with Scott Farrell, President, Global Corporate Communications at Golin about the adventure of disasters - one brand at a time.
1 Nov 2022
TikTok: The Future of Sponsorship and Branding
TikTok continues to evolve giving brands opportunities with the advent of a new way to advertise on the ever-growing content platform. We set out on an adventure to learn about the role of brands on TikTok from the Global Head of Business Development, Sophia Hernandez. Our path takes us into the platform and helps us understand the future of advertising, influencers, and sponsorships.
3 Oct 2022
Can we live without office parties?
In this episode we trek into the unknown world of corporate culture. Has COVID forever changed the way we interact in the workplace? Join three grad students and their guest Megan Corder, a senior leader at Warner Bros. Discovery, as they take on the unknown impact of COVID-19 and what comes after the adventure.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
3 ratings
Spotify
5.0 / 5
2 ratings
Contact Adventures in PRAD
Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Adventures in PRAD?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
