Advertising in Africa podcast provides insight into the new generation of advertising and media in Africa from the perspectives of top executives based on the experiences of Dele Odugbemi who has 21 years of industry experience and has a great understanding of the African Advertising Dynamic. Guest interviews include other captains of the industry from the 4 corners of Africa.
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Deploying An African-wide Advertising Campaign - Sharon Penhallrick
Sharon is CEO of BizWiser Emerging Markets. She specializes in advising and assisting companies wanting to do business in emerging markets.
She also heads the Holistic Communication Solutions division of BizWiser Emerging Markets.
She has an outstanding track record in multi-market communications management in emerging markets within key global communication networks, as well as founding and running her own successful consultancy business which was acquired in 2007.
Sharon was instrumental in the development of the communications and media industry in Africa, including media research, through her strong associations with key global and local bodies.
1 Feb 2022
Local vs Glocal - Sam Ochonma
Sam Ochonma is the managing director at The Hook Creative Agency. He currently leads one of the fastest-growing independent ad agencies in Nigeria, The Hook Creative Agency.
He is responsible for driving the agency’s ongoing growth and expansion efforts into other emerging markets in Africa, including South Africa.
He led his agency to deliver the critically acclaimed “O to ge” political campaign for the All Progressive Congress (APC) in Kwara State, Nigeria. The impact of his team’s works goes beyond supervising election-winning campaigns.
In his previous role, Ochonma served as the corporate communications lead at ENYO Retail and Supply where he was instrumental in establishing the company’s presence as an emerging player in the downstream oil and gas sector. He was also a creative at OANDO PLC.
10 Jan 2022
Media And Sport Development - Nkechi Obi
Nkechi Obi is the Managing Director and CEO at Premium Sports Management Services Limited. She is passionately dedicated to the structured development of a vibrant, grassroots-based Nigerian Sports Industry that adds value to the Nigerian Economy, generates employment, and creates jobs from the delivery of a broad range of sports goods and services to meet the demand from a youthful Nigerian target market passionate about sports.
10 Jan 2022
Impact Of The Pandemic On The Nigerian Market - Bakare Adepoju
Bakare Adepoju is the Founder and CEO of Beyond The Visual He is a MarTech Entrepreneur
and an Innovation Strategist. He is incredibly passionate about technology and its potential to reshape the world.
He is currently building a MarTech startup that will enable established brands and startups to scale their businesses faster with the power of strategic planning.
10 Jan 2022
The Transition To Programmatic Buying - Mohammed Paruk & Wandisile Nkabinde
Mohammed Paruk is the Trading Operations Manager at GroupM, South Africa. Wandisile Nkabinde is the Head of Media & Digital Marketing, MultiChoice, South Africa.
10 Jan 2022
Impact Of The Pandemic On The Kenyan Market - Gil Kemami
Gil Kemami is the Managing Director at BBDO Mediaedge Kenya. He is a Progressive brand communications executive and an innovative thinker, with broad-based expertise in operations, finance, and business development.
He has a proven ability to quickly analyze key business drivers and develop strategies to grow the bottom line. High-integrity, energetic leader known for the ability to envision and create successful outcomes in complex situations.
7 Jan 2022
The Case For Experiential - Tunji Adeyinka
Tunji Adeyinka is the GMD at Republicom Group, a Marketing, Sales and Technology Group
He is an experienced Managing Director with a demonstrated history of working in the marketing, advertising and telecommunications industries. Strong strategy development skills, business development and people management professional skills.
7 Jan 2022
The Creative Paradox - Gbonju Akingbade
Gbonju Akingbade is a partner and co-founder of Image and Time.
Gbonju has provided marketing communication and design service expertise to a diverse number of customers including banks, manufacturing and technology companies across the globe; responsible for strategy, concept development and the design and production of a range of projects for a number of global brands.
He has held several positions in business development and customer relations management.
Gbonju’s diverse experience spans many projects in Nigeria, the UK, the USA and South Africa. Gbonju’scombination of design pedigree and strong skills sets him apart as a subject matter expert in the emerging digital landscape
7 Jan 2022
The Platforms Are Here - Bukola Akingbade
Founder and CEO of Kucheza Gaming, an Africa focused esports company for 6–18-year-olds. She founded Nigeria’s first digital marketing agency, Bytesize, in 2009. Previously, she worked as the Head of Digital Marketing at the Leo Burnett Group in Nigeria.
7 Jan 2022
Design Thinking In Africa - Tosin Lanipekun
Tosin Lanipekun is a partner at Image and Time. With deep creative roots planted in his early days as an architect, Tosin is highly driven by a desire to help businesses and government agencies find the most effective ways to make meaningful connections with their customers
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