Advertising in Five is the daily five-minute brief on the advertising business: the five stories that matter, every weekday. Account moves, agency and holdco shakeups, campaigns, and the media and measurement shifts changing how brands buy attention. Curated daily, sourced and straight. For agencies, brands and the media shops between them. Walk in already caught up. In the know. In five.
WPP names its creative chief, Meta cuts off ByteDance
WPP has named Omnicom's Tyler Turnbull chief executive of WPP Creative starting in early 2027, succeeding Jon Cook at a unit Campaign India reports was down 4.9 per cent like for like in the first half. Meta has stopped selling ads to ByteDance in seven markets, a block Bloomberg first reported that also covers third-party campaigns pointing users toward TikTok. Also today: Dentsu Creative finds 76 per cent of senior marketers say they are making more content with diminishing impact, OpenAI is hiring an agency partner for ChatGPT ads, and Omnicom, Publicis and WPP all pitched for Aldi's global creative review.
9 Oct 2026
WPP Taps McCann's Turnbull for Creative
Adweek reports WPP has tapped McCann global CEO Tyler Turnbull as its next global CEO of WPP Creative, filling the creative half of Jon Cook's role and opening a succession question at McCann. Adweek also reports Paramount revenue chief Jay Askinasi will lead ad sales for Skydance, with WBD's Ryan Gould and Bobby Voltaggio exiting. Digiday argues agencies are pitching agentic media buying faster than clients will cede control, and AdExchanger reports data and identity vendors are planning around blocks tied to Apple's iOS 27.
8 Oct 2026
Apple's Programmatic Block Widens
AdExchanger reports Apple's iOS 27 block now names LiveRamp, ID5, Permutive and Audigent alongside The Trade Desk's Unified ID 2.0, and is set to widen to hundreds of programmatic data companies, pending confirmation from Apple. Mediaweek reports WPP Media's job advertising across Australia and New Zealand fell 41 percent last quarter per the Pointer Index, while Publicis Groupe advertised 105 roles, up 24 percent. Also: MediaPost's Laurie Sullivan argues a cottage industry is forming around AI as OpenAI and Anthropic court smaller brands, marketers at Chili's, Disney and Alaska Airlines describe longer-running creator deals, and Paramount Skydance's 110 billion dollar Warner Bros. Discovery takeover closed Tuesday.
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