Adyen Presents: Embedded Finance, your go-to resource for understanding how SaaS platforms can unlock the full potential of embedded finance. Hosted by Hemmo Bosscher, each episode dives into real-world success stories, industry insights, and practical guidance from experts in a variety of industries, analysts, thought-leaders, and fintech specialists.
Designed for SaaS founders, CEOs, CFOs, product heads, and tech decision-makers, the show demystifies the complexities of embedded finance, covering everything from integrated payments to business banking, capital, and card issuance.
Scaling Your Infrastructure with Faire & Tom Adams
What does it take to build a truly scalable embedded finance infrastructure? In this episode, we dive deep with Adyen CTO Tom Adams and Faire's Senior Director of Engineering, David Collie, to explore the critical technical foundations of embedded finance success. From the importance of reliable payment infrastructure to the strategic implementation of AI for enhanced user experiences, this conversation offers invaluable insights for SaaS platforms looking to embed financial services. Whether you're expanding globally or just starting your embedded finance journey, discover practical strategies for building robust, scalable solutions that meet both local and international demands. Learn how leading platforms balance technical complexity with user experience, and why choosing the right infrastructure partner is crucial for long-term success.
Episode Highlights:
[00:00] Introduction to Embedded Finance Infrastructure
[04:24] Engineering Priorities: Reliability and Integration in Platform Building
[12:16] The Power of Owning Your Tech Stack: Adyen's Infrastructure Strategy
[15:01] AI in Payments: Beyond the Hype to Practical Solutions
[22:12] Faire: Building a Global B2B Marketplace Platform
[26:07] Local Payment Methods: Lessons from International Expansion
[33:18] Scaling Infrastructure Across Multiple Regions: Key Challenges
[41:11] Leveraging Payment Data for Platform Growth
[43:50] The Future of AI in Marketplace Discovery
[46:47] Key Takeaways: Building Scalable Embedded Finance Solutions
10 Sept 2025
How Embedded Finance is Driving Revenue for Early Adopters with Epos Now & McKinsey
In this episode of Adyen Presents: Embedded Finance, explore the evolving landscape of embedded financial services through two insightful conversations. First, McKinsey partner Blazej Karwowski shares strategic insights on market trends, discussing why some platforms succeed while others struggle in implementing embedded finance. Then, EPOS Now's SVP of Product Jason Downing reveals practical lessons from successfully embedding payments and financial products across 80,000 merchant locations worldwide. Whether you're considering embedding finance or looking to optimise your current offering, this episode delivers actionable insights on revenue opportunities, implementation strategies, and the future of platform-based financial services.
Episode Highlights:
[00:00] Introduction: The Future of Embedded Finance for SaaS Platforms
[01:53] Understanding the Role of Equity Research in Embedded Finance
[02:33] Europe vs US: The Software-Led Payments Gap
[08:24] Vertical-Specific Opportunities in Embedded Payments
[20:12] The $500B Embedded Finance Opportunity Beyond Payments
[40:43] Platform Perspective: RMS's Journey into Embedded Payments
[43:54] The Rule of 40: Key Metrics Investors Look For
[47:05] Expanding into Additional Financial Products
[50:02] Essential Advice for Platforms Starting Their Payments Journey
[52:26] Key Takeaways: Moving Fast on Embedded Finance Opportunities
27 Aug 2025
Embedded Finance: How It's Truly Serving SMBs with Fresha & MASAJ
Discover how embedded finance is revolutionizing the beauty and wellness industry through the lens of both platform and merchant. In this episode, host Hemmo Bosscher explores the transformation with Pawel Iwanow, Chief Payments Officer at Fresha, who shares how their platform evolved from a simple booking system to a comprehensive financial ecosystem serving 50,000+ professionals worldwide. Then, get the merchant perspective from Scarlet Amies and Alice Vaughan, founders of MASAJ, who reveal how integrated payments and marketplace features have streamlined their operations and fueled their expansion across London. Whether you're a SaaS platform considering embedded finance or already offering financial products, this episode offers valuable insights into creating genuine value for small businesses while building new revenue streams.
Episode Highlights:
[00:00] Introduction to Embedded Finance for SMBs
[02:40] Building a Two-Sided Platform: Supply First Strategy
[07:05] Embedding Payments: Transforming Beauty & Wellness Operations
[10:18] Free Platform Model: Disrupting Traditional Software Pricing
[15:45] Supply Chain Innovation: Revolutionizing Beauty Product Distribution
[19:53] Leveraging Platform Data for SMB Financial Services
[27:42] Vision for a Complete Financial Ecosystem
[29:31] MASAJ: A Customer Success Story
[34:22] The Impact of Unified Software Solutions
[40:51] Balancing Platform Dependency with Business Growth
[44:06] Future of SMB Financing and Expansion
[47:01] Industry Advocacy and Growth Vision
[48:28] Key Takeaways: Embedded Finance Empowering SMBs
18 Aug 2025
What Investors Want to See From Platforms with RMS & UBS
Embedded finance is reshaping how software platforms create value, with Europe approaching a tipping point in adoption despite lagging behind the US market.
In this episode of Adyen Presents Embedded Finance, host Hemmo explores the investor perspective on embedded finance with Justin Forsythe, EMEA Payments Analyst at UBS, and Adam Seskis, CEO of RMS, a leading property management software platform. Together, they unpack the opportunities, challenges, and strategic considerations for platforms embracing embedded finance.
Episode Highlights:
[00:00] Introduction: The Future of Embedded Finance for SaaS Platforms
[01:53] Understanding the Role of Equity Research in Embedded Finance
[02:33] Europe vs US: The Software-Led Payments Gap
[08:24] Vertical-Specific Opportunities in Embedded Payments
[20:12] The $500B Embedded Finance Opportunity Beyond Payments
[40:43] Platform Perspective: RMS's Journey into Embedded Payments
[43:54] The Rule of 40: Key Metrics Investors Look For
[47:05] Expanding into Additional Financial Products
[50:02] Essential Advice for Platforms Starting Their Payments Journey
[52:26] Key Takeaways: Moving Fast on Embedded Finance Opportunities
30 Jul 2025
Keeping Compliant
Compliance and regulatory expertise emerge as critical differentiators for platforms embedding financial services, setting the foundation for sustainable growth and customer trust.
In this episode of Adyen Presents: Embedded Finance Podcast, host Hemmo Bosscher explores the evolving landscape of compliance in embedded finance with Mariëtte Swart, Adyen's Chief Risk and Compliance Officer, and Ash Forsyth, GM at ModMed, a leading healthcare software platform.
Episode Highlights:
[00:00] Intro
[01:14] Building a Regulatory Framework: Adyen's Journey
[05:29] Strategic Approaches to Embedding Financial Products
[09:28] Key Challenges in Platform Compliance
[16:32] ModMed: Healthcare Software and Payment Innovation
[27:12] Balancing Technology with Traditional Healthcare Practices
[33:39] Navigating Complex Regulatory Requirements in Healthcare
[39:01] Building Trust in Digital Payments for Healthcare
[44:31] Advice for Platform Founders: Focus on Value-Driven Solutions
[45:52] Key Takeaways: Compliance as a Strategic Advantage
16 Jul 2025
Getting Embedded Payments Right with Wix & Emily Bartels
Embedded payments are transforming how software platforms serve their customers, moving beyond basic functionality to become comprehensive business operating systems.
In this episode of Adyen Presents: Embedded Finance Podcast, host Hemmo Bosscher explores the evolution of embedded payments through conversations with Emily Bartels, former payments leader at Mindbody, and Wix payments co-heads Amit Sagiv and Volodymyr Tsukur, who oversee payments for a platform serving over 250 million users across 190 countries.
Episode Highlights:
[00:00] Intro
[01:05] Mindbody's Early Journey into Embedded Payments
[04:17] Starting with Customer Workflows Before Technology
[09:49] Strategic Pricing for Embedded Payment Solutions
[11:15] Navigating Business Through COVID-19 Disruption
[18:33] Wix's Evolution into a Business Operating System
[28:26] Leveraging Platform Data to Streamline Payments
[34:48] The Wix Way: Customer-Centric Product Development
[42:45] Building the Right Team for Embedded Payments
[46:56] AI and Personalization in Payment Experiences
[50:38] Future of Embedded Finance: Beyond Payments
[52:52] Key Takeaways: Driving Value Through Embedded Solutions
2 Jul 2025
Selling Embedded Payments, with Zenoti & Flagship Advisory Partners
Host Hemmo Bosscher interviews Joel Van Arsdale of Flagship Advisory Partners and Vamshidhar Reddy of Zenoti about strategies for selling embedded payments and building comprehensive financial service offerings.
18 Jun 2025
The Story Behind The Numbers, with SumUp & BCG
Host Hemmo Bosscher interviews Max Zevin of Boston Consulting Group and Jakob Carstens of SumUp, who examine embedded finance and its impact on software platforms serving small businesses.
16 Jun 2025
Teaser
Hemmo Bosscher introduces Embedded Finance, a resource that explores how SaaS platforms utilize embedded finance, offering insights for SaaS leaders.
Who has been a guest on Adyen Presents: Embedded Finance
Names identified in recent episode analyses. Showing up to five guests.
Joel Van Arsdale
Vamshidhar Reddy
Max Zevin
Jakob Carstens
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