AEC Marketing for Principals

About AEC Marketing for Principals

AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.

Publisher

Katie Cash and Judy Sparks

Category

business · business · government

Language

en

Explicit

No

First episode

29 May 2019

Latest episode

23 Sept 2026

Latest episodes

15 of 106 episodes have a transcript.

1. 

   23 Sept 2026

   Transforming AEC Marketing Through Strategic Change with Kevin Johnson

   Katie interviews Kevin Johnson, Senior Director of Marketing and Sales Enablement at H.J. Russell & Company, about building a trusted marketing function by understanding business needs first.

2. 

   2 Sept 2026TRANSCRIPT

   You Can’t Scale Chaos: Why Project Management Matters in AEC

   Host Katie Cash interviews Meredith Schroeder, Director of Operations at Smartegies, about implementing project management systems for effective AEC marketing.

3. 

   12 Aug 2026TRANSCRIPT

   How UNC Chapel Hill Thinks About Capital Projects, Design Partners, and the Future of Campus Planning

   Higher education capital planning, university procurement, and what it really takes to win AEC work with a public university anchor this conversation with Howard Wertheimer, FAIA Emeritus, LEED AP, Interim Associate Vice Chancellor for Facilities at UNC-Chapel Hill. Howard has spent more than two decades on both sides of the design and construction table. He built his career in private practice, including 21 years as a Partner and Principal at Lord, Aeck and Sargent, before moving into owners...

Inside a recent episode

You Can’t Scale Chaos: Why Project Management Matters in AEC

Published 2 Sept 2026 · Transcript excerpt

[…] Do you know what's on your plate? Because if you don't, then that's one of the first things to address is understanding the workload and seeing all the different You know, requests that have come in, events that are on the horizon, social medias need some attention, all the different parts and pieces the marketing team is working on. When everything is feeling like it's last minute and urgent, it's likely because we're not looking at the full list of all the entire workload. Well, and I feel like too, like knowing what's on your plate and then knowing what level of effort it should take, two different things. […]

Who has been a guest on AEC Marketing for Principals

Names identified in recent episode analyses. Showing up to five guests.

• Kevin Johnson
• Meredith Schroeder
• Noel Brady
• Carrie Stokes
• Erica Booker

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.5 / 5

15 ratings

Spotify

5.0 / 5

3 ratings

Podcast Authority Score: 33 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

36

Social presence

0

YouTube

0

Engagement

77

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Questions about AEC Marketing for Principals