A bite-sized, charm-filled podcast that demystifies Answer Engine Optimization (AEO) for everyday content creators. Each 5-10 minute episode breaks down one key AEO concept in an accessible, entertaining way. Listeners will learn how to optimize their content for AI-powered search tools like ChatGPT, Siri, and Google Assistant - without the technical jargon that makes their eyes glaze over.
In this episode, we're diving into AEO content auditing—finding the quick wins hiding in your existing pages. You don't need to start from scratch. Most sites are sitting on content that's already close to working in AI systems; it just needs tightening and smarter structure.
We walk through a practical, six-step audit framework you can run in a spreadsheet:
Step 1: Build your audit tracker with columns for URL, Page Title, Primary Topic, Word Count, and Last Updated
Step 2: Add structural health checks—Schema Status, H1 Present, H2/H3 Structure, and Internal Links
Step 3: Run the "answer location test" to see if your best answer sits above or below the fold
Step 4: Test AI citation behavior with columns for AI Citation Status, Summary Accuracy, Fact Extraction Quality, and What Broke
Step 5: Check RAG optimization—Will lifting your content in chunks preserve its meaning? Add columns for chunking status and reason.
Step 6: Audit evidence and attribution—does your page give AI systems a reason to trust and cite you?
This isn't glamorous work, but it's where the easiest wins are hiding. Fix the pages that are close but failing, and you'll start seeing citations, quotes, and visibility—without rewriting your entire site.
Spreadsheet Labels Mentioned:
URL
Page Title
Primary Topic
Word Count
Last Updated
Schema Status
H1 Present
H2/H3 Structure
Internal Links
Answer Location
AI Citation Status
Summary Accuracy
Fact Extraction Quality
What Broke?
Chunking (Step 5 Result)
Chunking Reason (Step 5 Reason)
19 Mar 2026
AEO Decoded 3.1: Building Your AEO Tech Stack
Welcome back to AEO Decoded with Gary Crossey. In this episode, we're diving into the essential tech stack you need to execute an effective Answer Engine Optimization strategy.
Key Topics Covered:
Schema markup tools and validation
AI visibility monitoring platforms
Content management systems optimized for AEO
AI testing playgrounds and prompt libraries
Analytics beyond click-through rates
Documentation and knowledge management
The minimum viable AEO tech stack for beginners
No fluff, no sponsorships—just the practical toolkit you need to implement AEO effectively. Whether you're starting from scratch or scaling up your existing strategy, this episode gives you the technological foundation to make AEO work in practice.
Related Episodes:
Episode 2.1: Entity-First Optimization
Episode 2.3: Conversation Design Principles
Episode 2.10: Operating Cadence and Organizational Implementation
Next Episode: Episode 3.2 - Content Auditing for Quick AEO Wins
12 Mar 2026
2.11 AEO Decoded Season 2 Bonus Episode: 20 Principles for AEO
Season 2 Bonus Recap: Advanced AEO Strategies
Welcome to a special bonus recap of AEO Decoded Season 2. This episode pulls together all 10 advanced episodes into one actionable system you can start using today.
What You'll Learn:
The 20 core AEO principles from Season 2, distilled into three layers: foundational, structural, and maintenance
How entity graphs, schema harmonization, and RAG patterns work together
Multimodal evidence strategies and E-E-A-T signals tuned for AI
Operating cadences and resilience engineering to keep your AEO system running
One action item you can complete this week to start building your AEO foundation
Key Topics Covered:
Entity graphs in practice
Schema harmonization and vocabulary stacking
RAG-aware content design
Passage-level optimization and chunking strategies
Multimodal evidence and captions as claims
E-E-A-T for LLMs
Freshness, versioning, and change logs
Redirect hygiene and resilience engineering
Industry adapters for compliance-sensitive fields
Share of answer, accuracy QA, and AEO scorecards
Operating cadence and runbook creation
This Episode Is For You If:
You listened to Season 2 and want a consolidated reference guide
You're new to AEO and want the advanced playbook in one place
You're ready to move from theory to implementation
What's Next:
Season 3 launches next week! I'll be taking a new site and applying these 20 AEO principles in real time, reporting back on what works, what doesn't, and what changes we see.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
2 ratings
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