ærchetype

About ærchetype

Strategy. Behavior. Systems. Intelligence. Led by Principal Strategist Alex, known as "ærchetype", this channel focuses on signal over noise—built for leaders, designers, and thinkers ready to lead the shift. Fusing behavioral science, UX, AI, and systems thinking into bold, actionable strategies that help you reshape the world. Subscribe to lead the shift with real frameworks, insights and high-signal content that makes you think, act, and evolve.

Publisher

Alex

Category

business

Language

en

Explicit

No

First episode

8 Mar 2022

Latest episode

23 Jun 2023

Latest episodes

6 episodes in the feed.

1. 

   23 Jun 2023

   Breaking the Status Quo: Upgrading Your Company's Approach to Customer Centricity

   In this episode, Debbie Levitt, Founder and Principal at Delta CX, discusses the importance of using customer intelligence data to guide product decisions and how to upgrade a company’s approach to customer centricity. A wealth of insights are offered during our talk, so we hope you enjoy it! About the Speakers Debbie Levitt is the Founder and Principal at Delta CX, a full-service CX and UX consultancy and agency. She's also known as The Mary Poppins of CX/UX and is dedicated to transforming companies, departments, teams, projects, products, services, and experiences by focusing on the full arc of the Customer Experience. For more information and to inquire on her agency's services, visit https://deltacx.com/ Alex Redondo is a Principal Strategist & Advisor with over 20+ yrs of exp., focused on Human-Centric UX Architecture, Research & Design. Empowering you to design desired outcomes that create meaningful impact with practical, actionable insights and resources from ✨ UX, Psychology, Behavioral Principles, & Strategy. Ultimately shaping the future of human experiences. 🔥 If you're intrigued to know how to drive real change, then check out the Human Insights newsletter series where Alex shares in-depth knowledge and strategies on designing for the human experience. Released on a weekly basis. Signup for your free membership subscription here: https://aerchetype.com/ More useful links here 👉 https://linktr.ee/aerchetype #CustomerCentricity #QualitativeResearch #CustomerIntelligence #UserExperience #CX #UX #ProductDecisions #ProductLeadership

2. 

   8 May 2023

   How to Create Authentic Communities: Breaking Down Barriers to Build Better Businesses

   In this episode, Silvana Massolo, Founder and Strategy Director at The Bloom Agency shares insights on building authentic communities for businesses, its significant role in human connection and socialization, and how it can aid in business growth. Alex and Silvana talk about tips on how you could strengthen your business efforts by actively sharing highlights of your culture, events, and outreach efforts in building a supportive culture that empowers and retains employees and customers alike. Highlights 💡 Authentic communities foster a sense of belonging, support, and fulfillment for individuals. 💡 Building authentic communities requires creating safe and inclusive spaces that encourage connection and growth. 💡 A company’s values, mission, and culture should reflect in the internal community. 💡 Supporting team members empowers them to do their best work and retain top talent. 💡 Highlighting a company’s culture through social media can increase engagement, attract talent, and foster a sense of community. About the Speakers Silvana Massolo is the Founder & Strategy Director of The Bloom Agency, a full-service marketing firm specializing in social media and digital marketing. https://www.linkedin.com/in/silvanama... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGg5ZjN3eHdKYlR5LVNBUXhqSkk5eHFpcnZxQXxBQ3Jtc0tsekRIUmJMR1pYWm1pS1Z0LXIwck1yc1N2alZyMVJWb3FQZ3QtN090Q3hIUkp2QkdhTFhBN1RRaGVRRU1vMWZmcEhDbDRpT0NwZWNuZzZLWVcyVGpKLTFiTG9vMU9XM0Fza3hHUWpKY0hUdERkZ0RuNA&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fsilvanamassolo%2F&v=ubea-j4Wg9s) For more information and to inquire on her agency's services, visit https://thebloomagency.co/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2pqanFHSlY4NjFjS0VRQzhoeURLNVpkOGNKQXxBQ3Jtc0tuTVg4UzZna1Yzb25FTWZGXzZ6cWF6anNrUklYeklpaGlPdFllYU9nODN5aTZlYW8zSEpzUnRJM2tMUVM4Rk85NGpDMXdQV3lKVmJZWHVUS2JqRkRlNHk0YllzTVE4Z1dZblhIbHgtMVBNazJxbEpNRQ&q=https%3A%2F%2Fthebloomagency.co%2F&v=ubea-j4Wg9s) or on instagram at @bloomagency.co (https://instagram.com/bloomagency.co/) Alex Redondo is a Principal Strategist & Advisor, specialized in Human-Centric UX Architecture, R&D, Human Insight, and Systems Thinking. He's the Founder and Host of ÆRCHETYPE podcast and human insights/resource releases. 🔥 If you're interested in getting actionable insights on strategy, psychology and behavioral principles to drive change, then you'll love my Human Insights weekly releases. Signup for your free membership subscription here: https://aerchetype.com/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0hRQmVrZGFkWTIzTEowMjktNk1LSmQtTkcxUXxBQ3Jtc0tsaE5jSG1ZWDg3cGFkaG9JTk14dGVQRTViWGE5MXU2U3VnSGh4UW9OUHBpYUdpLV9BeGtTZV8zZ2FrbXNrRGJrM0JTMWphd0UyMEhFVnBuY0pUMTFZVzI3ZU90Y1ZpY2c2b2tpc3ZDcjltZ0dyQnZodw&q=https%3A%2F%2Faerchetype.com%2F&v=ubea-j4Wg9s) ⚡️ Subscribe to the ÆRCHETYPE Podcast Series. Available on:  Spotify (https://open.spotify.com/show/7niMI4AdfAmPmLd4soncWs) •  YouTube (https://www.youtube.com/@aerchetype) • Apple Podcasts (https://podcasts.apple.com/us/podcast/%C3%A6rchetype/id1620600293) • Google Podcasts (https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84ZDkxNDI4L3BvZGNhc3QvcnNz) • Instagram (https://www.instagram.com/aerchetype/) • TikTok (https://www.tiktok.com/@aerchetype) • Twitter (https://twitter.com/aerchetype) - More useful links here 👉 https://linktr.ee/aerchetype (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEZRMjJQbVV0T2NtY2c3T3ZfVWhYdnhNYXNiZ3xBQ3Jtc0tuUzJYUVVRMDExbFJoNVBKUmtBNjVQdWZUcGJIUjhndmpCSzdtMkhtNGpwVE0wQ0FFSzQ2VTVQTWI4S1dkUzh2M3ZCbm9VU0g3NktpZVdnMGZ0MnlGR0lRc2hzTTBOSjNoOU9CeXM2X2RXcFh4SlhoNA&q=https%3A%2F%2Flinktr.ee%2Faerchetype&v=ubea-j4Wg9s)

3. 

   7 Mar 2023

   The Science of UX Product Psychology, Best Practices & Principles to Build Better Products

   On this journey, we'll uncover science-backed insights and best practices that will help you understand the psychology behind building better product experiences. From understanding cognitive biases and nudging theory to storytelling and ethical principles, we'll be exploring the key understandings that can help you create products that prioritize human interactions and behaviors. Welcome to our exploration of the Science of UX Product Psychology. As I mention in the video, it isn't meant to be an exhaustive body of work, but it will offer great insights and understandings you can apply to elevate your product's experience. 🔥 If you're interested in leveling up your game with actionable insights, then go subscribe to my Human Insights weekly releases. Just visit the ÆRCHETYPE site and signup for your free membership subscription here: http://ærchetype.com/ The nudge concept was popularized in the 2008 book Nudge: Improving Decisions About Health, Wealth, and Happiness, by behavioral economist Richard Thaler and legal scholar Cass Sunstein. To learn more about Nudge Theory, here's a link to the book along with additional resources: https://twitter.com/R_Thaler https://twitter.com/CassSunstein https://en.wikipedia.org/wiki/Nudge_theory https://a.co/d/gdpqaNJ Dr. BJ Fogg founded the Behavior Design Lab at Stanford University, where he directs research and innovation. In addition, he teaches industry innovators how to use his models and methods in Behavior Design. To learn more about Dr. BJ Fogg's Behavior Model: https://behaviormodel.org/ https://behaviordesign.stanford.edu/resources/fogg-behavior-model https://twitter.com/bjfogg

4. 

   5 Feb 2023

   The Anthology of UX: Dark Patterns, Hidden Truths, & The Event Horizon

   Welcome to ÆRCHETYPE podcast, where we explore ideas shaping the human experience. In this episode we discuss The Anthology of UX, based off a keynote talk I presented at UX DEV Summit back in 2018. Anthology of UX covers 3 facets of the UX world, Dark Patterns, Hidden Truths, & The Event Horizon. What's it about? Here we cover negative uses of UX, harsh realities of the UX culture, and some great new advances we can expect (some already present) along with what it means to be in the UX field and what we need to individually accept and embody as UX professionals to evolve the system. The aim of this keynote presentation is to provoke thought, empower, and spark action among the community to elevate standards and acknowledge we're not in a prefect system, but in an ever-evolving one that requires guidance and real collaboration. Who is this for? This talk was made for those of us in the User Experience field, but provides great insight for leaders in similar roles that are shaping products and services. Note on ideas expressed: Remember that we grow by listening and respecting a considerable degree of different perspectives. As Aristotle wrote, "It is the mark of an educated mind to be able to entertain a thought without accepting it." Here I share my ideas, and anyone proposing ideas without expecting them to be challenged has unrealistic expectations. I acknowledge this and welcome healthy conversation on any of these ideas, so leave your comments below or email me at human@aerchetype.com #ux #uxdesign #userexperience #darkpatterns #truth #future #humancentereddesign #uxprocess #culture #experience #leadership #aerchetype #howto #evolution #uxlearn #uxcareer #uxui

5. 

   6 May 2022

   Using Powerful Mental Models

   In this episode of ÆRCHETYPE we discuss what are mental models and explore 3 powerful mental models that I personally recommend, and how to use them effectively. Mental models are great behavioral tools to dramatically change the way you approach challenges, adding real value to your career and personal life. If you're looking to level-up your thinking to be more strategic, improve your decision-making skills, and gain the ability to understand the world at a higher capacity than most people normally do - then this episode is definitely for you. About the Speaker Alex Redondo is a Principal Strategist & Advisor, specialized in Human-Centric UX Architecture, R&D, Human Insight, and Systems Thinking. He's the Founder and Host of ÆRCHETYPE podcast and human insights/resource releases. 🔥 If you're interested in getting actionable insights on strategy, psychology and behavioral principles to drive change, then you'll love my Human Insights weekly releases. Signup for your free membership subscription here: https://aerchetype.com/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0hRQmVrZGFkWTIzTEowMjktNk1LSmQtTkcxUXxBQ3Jtc0tsaE5jSG1ZWDg3cGFkaG9JTk14dGVQRTViWGE5MXU2U3VnSGh4UW9OUHBpYUdpLV9BeGtTZV8zZ2FrbXNrRGJrM0JTMWphd0UyMEhFVnBuY0pUMTFZVzI3ZU90Y1ZpY2c2b2tpc3ZDcjltZ0dyQnZodw&q=https%3A%2F%2Faerchetype.com%2F&v=ubea-j4Wg9s) More useful links here 👉 https://linktr.ee/aerchetype (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEZRMjJQbVV0T2NtY2c3T3ZfVWhYdnhNYXNiZ3xBQ3Jtc0tuUzJYUVVRMDExbFJoNVBKUmtBNjVQdWZUcGJIUjhndmpCSzdtMkhtNGpwVE0wQ0FFSzQ2VTVQTWI4S1dkUzh2M3ZCbm9VU0g3NktpZVdnMGZ0MnlGR0lRc2hzTTBOSjNoOU9CeXM2X2RXcFh4SlhoNA&q=https%3A%2F%2Flinktr.ee%2Faerchetype&v=ubea-j4Wg9s)

6. 

   8 Mar 2022

   Welcome to ÆRCHETYPE - Series Intro

   This is an introduction to the ÆRCHTYPE podcast series. In this intro we share 4 key points about the series as we set out to explore ideas that shape and influence the human experience together. Enjoy, and welcome to the series!

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.