About Aesthetic AF - MedSpa Marketing & Sales Podcast
The Aesthetic AF Podcast is for med spa owners and industry experts looking to scale, gain visibility, and refine their sales and marketing strategies.
Hosted By:
Sam Varner: Business Strategist, “The Profit Coach”
Tara Dotson Riley: Digital Marketing Expert, Owner of Tara Lynn Media
What You’ll Learn:
Proven medspa marketing strategies to attract and retain clients
Effective sales techniques to convert consultations into paying customers
Social media growth tactics to increase visibility and engagement
SEO strategies to rank higher in search results and drive more leads
Brand positioning techniques to stand out in a competitive market
Real-world business growth insights from successful medspa owners and industry leaders
Why Listen?
Stay ahead of the curve with the latest aesthetic industry marketing trends
Learn how to optimize social media, SEO, and paid ads for your medspa
Gain insights from top-performing medspa owners and business strategists
Get actionable strategies to increase profitability and scale sustainably
If you’re a medspa owner, aesthetic injector, or beauty entrepreneur looking to grow your business, build brand authority, and boost revenue, subscribe to the Aesthetic AF Podcast today.
The Truth About Starting Your Own Aesthetic Practice with Holly Seals
Nurse Practitioner Holly Seals discusses her transition from nursing to medspa ownership, revealing the crucial decisions and mindset shifts needed to build a successful aesthetic practice in an interview with the host.
2 Dec 2025
From ER Nurse to Aesthetic Injector: Braidee Ireland's Leap Into Aesthetics
Braidee Ireland shares her journey from emergency room nurse to aesthetic injector, discussing the challenges and rewards of building a profitable aesthetics business in this interview.
4 Nov 2025
What the Numbers Say About Your Medspa’s Growth with Stephanie Simkins
Stephanie Simkins of Harper & Faye Financial joins hosts Sam and Tara to discuss key performance indicators and common financial mistakes made by medspa owners in this interview.
29 Oct 2025
The Power of Networking with Heather Leopold: Building Connections that Grow Your Business
Heather Leopold of DripBar Cinco Ranch discusses with hosts Sam Varner and Tara Dotson Riley how strategic networking and authentic connections fuel business growth, in this interview episode.
21 Oct 2025
Blending Beauty and Dentistry: How Dr. Katya Kulic Is Redefining Patient Care | Aesthetic AF Podcast
Dr. Katya Kulic discusses merging dentistry and aesthetics in her practice, explaining her marketing strategies and team-building approaches in an interview with Sam and Tara.
15 Oct 2025
How Dr. Chanique Ecby Turned Fear into a Thriving Med Spa | Aesthetic AF Podcast
Dr. Chanique Ecby shares her transformative journey from labor and delivery nurse to med spa owner, discussing authentic marketing and overcoming fears in an interview with Sam and Tara.
9 Oct 2025
Real Estate Secrets Every Med Spa Owner Should Know | Aesthetic AF Podcast
Host Sam Varner interviews Todd Stanley about real estate strategies for medspa owners, revealing insider tips to expand confidently and maximize profits.
10 Jul 2025
Building a Med Spa: The Entrepreneurial Journey of Deanna from Holos Med Spa - Ep 11
DeAnna Maher, MSN, FNP-BC, CANS, recounts her entrepreneurial journey of opening Holos Med Spa, discussing growth, burnout, and marketing strategies with hosts Tara Dotson Riley and Sam Varner in an interview.
26 Jun 2025
Secrets to Hosting Six-Figure Medspa Events: Insights from Aesthetics Business Coach, Emily Kendel - Ep 10
Aesthetics business coach Emily Kendel reveals to hosts Sam Varner and Tara Dotson Riley the secrets to hosting six-figure medspa events, emphasizing momentum and strategic marketing in this interview.
12 Jun 2025
Redefining Women's Health & Aesthetics with Michelle Marlowe - Ep 9
Michelle Marlowe, owner of Infusion Body & Skin, discusses redefining success in the aesthetics industry by prioritizing women's wellness and aligning business growth with personal values in this interview.
4 Jun 2025
Medspa Compliance & Costly Mistakes with Texas Healthcare Attorney Doris Dike - Ep 8
Healthcare attorney Doris Dike informs Tara Dotson Riley and Sam Varner about medspa compliance and costly mistakes, offering crucial insights to protect businesses and licenses in this interview.
22 May 2025
Navigating Aesthetics & Direct Primary Care with Dr. Jacinta Anyaoku - Ep 7
Navigating Aesthetics & Direct Primary Care: Dr. Jacinta's Journey | Aesthetic AF Podcast [Ep 7] In this episode of the Aesthetic AF Podcast, we sit down with Dr. Jacinta Anyaoku, board-certified family medicine and obesity medicine physician, and the founder of Hibiscus Aesthetics & Wellness in Katy, Texas. Dr. Jacinta opens up about her transition from traditional primary care to building a thriving direct primary care practice and medspa—while raising two toddlers and navigating ...
17 Apr 2025
Essential Legal Strategies for Med Spa Owners with Expert Attorney, Danielle Stead Blanton - Ep 6
Episode 6: Legal Must-Knows for MedSpas with Expert Attorney Danielle Stead Blanton | The Aesthetic AF Podcast In this episode of the Aesthetic AF Podcast, hosts Sam Varner and Tara Dotson Riley welcome Danielle Stead Blanton, founder and owner of DSB Legal and Strategic Advisors, to discuss the crucial legal and strategic elements of running a successful med spa. Danielle shares her expertise on various touch points, including the formation, operation, and scaling of med spas, and highlight...
10 Apr 2025
Mindi's Journey Into Aesthetics: The Path from Nursing to Entrepreneurship
From Nursing to Aesthetics: Mindi Mattheus on the Journey to Becoming an Injector In this episode of the Aesthetic AF Podcast, we visit Clean Skin Aesthetics with expert injector Mindi Mattheus. Mindi dives into her unconventional path from nursing to aesthetics, detailing how she navigated through various roles, from dermatology to plastic surgery, eventually mastering injectable treatments. She discusses the industry nuances, the importance of continual learning, and the challenges faced by...
26 Mar 2025
5 Tips For Elevating Your Medspa's Social Media Presence
5 Social Media Strategies for Medspa Success Your social media might be sending the wrong message about your medspa—and it could be costing you clients. In this episode of The Aesthetic AF Podcast, Tara and Sam break down the five biggest social media mistakes they see medspa owners making and how to fix them. From inconsistent posting to unprofessional before-and-afters, we cover how to align your online presence with the high-end experience you're delivering in person. Whether you're DIY-in...
20 Mar 2025
The Power of Niching Down in Esthetics: Holistic Skincare, Business Growth & Marketing with Ashlee Black
The Power of Niching Down in Esthetics: Holistic Skincare, Business Growth & Marketing with Ashlee Black Episode Summary: In this episode of the Aesthetic AF Podcast, we’re joined by Ashlee Black, an experienced aesthetician who made the shift from medical aesthetics to holistic skincare. Ashlee shares her journey of discovering her niche, navigating imposter syndrome, and learning to market her business in a way that aligns with her values. We dive deep into what it really takes to buil...
13 Mar 2025
How DIYing Your Medspa Could Be Costing You More Than You Think
In this episode of the Aesthetic AF Podcast, hosts Sam Varner and Tara Dotson Riley discuss the hidden costs of DIY in your MedSpa business. The conversation explores why new business owners often fall into the DIY trap, the importance of professional marketing, and essential strategies for quicker, more efficient success. Learn why investing in experts, from marketing to legal, can save you time, money, and stress. The episode also emphasizes thinking like a CEO from the start, building a st...
5 Mar 2025
Building a Medspa: Brittany Bowles on Growth, Marketing, & Client Connection
Finding Success in the MedSpa Industry with Brittany from Mind & Body Med Spa In this episode of the Aesthetic AF Podcast, hosts Sam Varner and Tara Dotson Riley welcome Brittany, the co-owner of Mind and Body Med Spa in Versailles, Kentucky. Brittany shares her journey into the aesthetic industry, how she and her business partner started their successful MedSpa, and the challenges they faced and overcame, including finding the right location and expanding their space. The conversation a...
26 Feb 2025
Introducing: The Aesthetic AF Podcast – Marketing, Sales, & Profit Strategies for Medspas
Welcome to Aesthetic AF, the podcast designed to help medspa owners and aesthetic professionals scale, attract high-value clients, and boost profitability. Hosted by: 🎙 Sam Varner – A seasoned profit strategist with 16+ years in financial services, PR, and business coaching. Sam helps service-based business owners create sustainable, scalable, and wildly profitable companies. 🎙 Tara Dotson Riley – CEO of Tara Lynn Media (TLM), a marketing expert specializing in premium brand gro...
Who has been a guest on Aesthetic AF - MedSpa Marketing & Sales Podcast
Names identified in recent episode analyses. Showing up to five guests.
Holly Seals
Braidee Ireland
Stephanie Simkins
Heather Leopold
Dr Katya Kulic
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
13,779
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 44 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
60
Social presence
0
YouTube
72
Engagement
0
Contact Aesthetic AF - MedSpa Marketing & Sales Podcast
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about Aesthetic AF - MedSpa Marketing & Sales Podcast
Who hosts Aesthetic AF - MedSpa Marketing & Sales Podcast?
Sam Varner and Tara Dotson Riley and Sam and Tara host the show. Published by Tara Dotson Riley & Sam Varner.
How often do new episodes come out?
The show publishes weekly, based on its RSS feed.
Does Aesthetic AF - MedSpa Marketing & Sales Podcast take guests?
Yes. Guests have been identified in episode analyses.
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