Aesthetic Business Masters

About Aesthetic Business Masters

Aesthetic Business Masters (https://aestheticbusinessmasters.com.au/) is your go-to podcast for all things marketing, PR, and personal branding in the beauty and aesthetic industry. Each fortnight, we bring you exclusive interviews with leading experts, influencers, and industry insiders who share their tips, insights, and golden nuggets on how to build and grow a successful beauty brand and/or clinic. From mastering social media strategies and personal branding to understanding the power of PR and marketing, we dive deep into the latest trends and proven techniques that can help you stand out in a competitive market. Whether you’re an aesthetician, beauty entrepreneur, or marketer, tune in to gain actionable advice and drive your business to new heights. Subscribe now and stand out from the crowd! To learn more about the Aesthetic Business Masters Community, visit: https://aestheticbusinessmasters.com.au/ (https://aestheticbusinessmasters.com.au/) Follow us at: INSTAGRAM (https://www.instagram.com/aestheticbusinessmasters/) FACEBOOK (https://www.facebook.com/profile.php?id=61568302692014) LINKEDIN (http://linkedin.com/company/aestheticbusiness) YOUTUBE (https://youtu.be/V7OE0A4GLe8?si=8re2aDJfRB4tAW5g)

Publisher

nicolems

Category

business

Language

en

Explicit

No

First episode

27 Feb 2025

Latest episode

4 Oct 2026

Latest episodes

1 of 37 episodes have a transcript.

1. 

   4 Oct 2026

   Beyond Clinical Skills: From Practitioner to Profitable Clinic CEO with Nurse SarahLouise

   In this episode, Nurse SarahLouise shares her journey from aesthetic practitioner to successful entrepreneur and business mentor, revealing the practical strategies clinic owners need to improve profitability, retain patients, step into the CEO role and build a sustainable business that creates greater freedom.

2. 

   22 Aug 2026

   Slow Replies Cost More Than Bookings: How AI Rebuilds Patient Trust

   From Missed Enquiries to Booked Patients: How AI Is Transforming the Patient Journey with Ramey Shehata of Podium What happens to your clinic when a potential patient sends an enquiry at 8pm, messages you on Instagram, or calls while your reception team is already busy? In this episode of The Aesthetic Business Masters Podcast, we sit down with Ramey Shehata, Head of Partnerships at Podium, to explore how AI and smarter communication technology are changing the way aesthetic and healthcare businesses attract, communicate with and convert patients. Ramey has been part of Podium’s Australian journey for more than six years, working closely with local businesses to modernise the way they communicate with customers. During that time, Podium has evolved from a platform known for online reviews, lead capture and messaging into a comprehensive AI-powered communication platform. For aesthetic clinics, the opportunity is particularly exciting. Today’s patients expect convenience, speed and personalised communication — whether they’re discovering a clinic online, asking a question after hours, responding to a social media post or deciding whether to book a consultation. And when a clinic is slow to respond, that potential patient may simply move on. Ramey joins us to unpack what this shift means for aesthetic business owners and how AI can support the patient journey without losing the personal experience that is so important in healthcare and aesthetics. In This Episode We explore: Why speed-to-lead has become such an important part of patient conversion. Where aesthetic clinics may be unintentionally losing valuable enquiries. How AI can help clinics respond to potential patients outside normal business hours. The role automation can play in reducing repetitive front-desk administration. How businesses can bring conversations from channels such as SMS, website chat and social messaging into a more streamlined workflow. Why collecting and managing online reviews remains an important part of building trust and reputation. How AI-powered communication can help support appointment scheduling and patient follow-up. The potential for technology to help reduce missed opportunities and no-shows. Why implementing AI isn't necessarily about replacing your reception team — but giving your team better tools to manage growing patient expectations. How the patient experience is evolving and what aesthetic businesses should be thinking about now. From Reviews to an AI-Powered Patient Journey Podium originally became known for helping local businesses generate and manage online reviews and communicate with customers through messaging. The platform has since expanded significantly. Today, Podium brings together tools including reviews, SMS messaging, website chat, social messaging, phone calls, payments, automations and customer conversations within one platform, alongside AI-powered tools designed to help businesses respond to and convert leads. For busy aesthetic practices, that creates an interesting opportunity: allowing technology to handle more of the repetitive communication while the clinic team focuses its time and attention on the interactions where the human relationship matters most. About Ramey Shehata Ramey Shehata is Head of Partnerships at Podium and was one of the early team members involved in bringing the platform to Australia. Over the past 6.5 years, he has worked closely with Australian businesses, including healthcare providers, helping them improve customer communication, lead conversion and digital engagement. Having seen Podium evolve from its early focus on reviews, lead capture and messaging into an AI-powered communication platform, Ramey brings a practical perspective on how technology is changing the way businesses communicate with their customers. His focus today includes helping businesses understand how AI and automation can support better customer experiences, greater operational eff

3. 

   4 Aug 2026

   From Ward to Wellness: Nurse Jodie's Aesthetic Empire

   In this episode of The Aesthetic Business Masters Podcast, Nurse Jodie Fisher shares how she turned nearly four decades of nursing experience into a successful multi-location aesthetic practice on Queensland’s Sunshine Coast. Jodie discusses her transition into aesthetic medicine, the importance of building a strong team and clinic culture, and how a multimodality approach can create more personalised and holistic client outcomes. She also explains how sharing the full client journey helps educate patients, build trust and support business growth. This conversation offers practical insights for nurses, clinicians and clinic owners who want to grow with integrity, invest in continuous learning and deliver exceptional patient care.

Inside a recent episode

From Clinic to C-Suite: The Science-First Shift Behind Epicutus

Published 9 Feb 2026 · Transcript excerpt

[…] I think we're also a very different, we take a very different approach because we are a biotech company, so we use the same standards for drug development as we develop our cosmetic products with. We don't think about our cosmetic products in a different way than we think about drugs, because not everyone has complete intact skin, so everything eventually is going to get into the bloodstream, and it has to be absolutely safe. And that's the beauty of being a biotech company and using the same tools of drug development to make all of our cosmetic products with. So I think transparency and ingredients is absolutely the next kind of generation of skin care, and I think patients and clinicians alike deserve to know what they're putting on their skin. […]

Who has been a guest on Aesthetic Business Masters

Names identified in recent episode analyses. Showing up to five guests.

• Lisa Johnson
• Max Stock
• Tatjana
• Nancy
• April Dunn RN

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

3 ratings

Podcast Authority Score: 24 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

36

Social presence

0

YouTube

0

Engagement

32

Questions about Aesthetic Business Masters