Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business. On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my cohost!
Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you!
We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money.
Every week, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.
70. A Niche is Not a Marketing Strategy: Selling Gravestones & Cemetery Plots with Christie of The Tribute Companies
After a bit of a podcast break, this episode felt too interesting not to share.
The show has been quiet for a while, but this conversation stood out because it explores marketing in a space most people never think about - the cemetery industry. And surprisingly, there’s a lot here that applies to how any business connects with people, builds trust, and stands out.
In this guest interview, we’re joined by Christie, CEO and president of The Tribute Companies, who shares how her family-owned business approaches marketing in a sensitive, unconventional niche and what works when your audience would rather avoid thinking about what you sell.
This episode is a look at what happens when you stop copying what everyone else is doing and start building a brand people remember.
In this episode, we talk about:
Why “being in a unique niche” isn’t enough and what makes marketing effective
How timing plays a huge role in when people are ready to buy (even if they don’t realize it yet)
Creative ways to make a traditionally “serious” brand more human and memorable
What it looks like to stand out without being disrespectful in a sensitive industry
How community-based marketing (events, education, experiences) builds trust faster than ads
The role of brand consistency when you’re running multiple divisions or services
Why trying to look like everyone else in your industry is usually the fastest way to be ignored
How personal stories, personality, and “real people” marketing can shift perception of a brand
Whether you’re in a “normal” industry or something completely niche, this conversation will make you rethink how you approach your marketing and where you might be playing it a little too safe.
Connect with The Tribute Companies:
Instagram - @thetributecompanies (https://www.instagram.com/thetributecompanies/)
The Tribute Companies (https://tributeinc.com/)
Connect with Rebecca:
Follow on Instagram @rebeccapetersonstudio (https://www.instagram.com/rebeccapetersonstudio)
Website - rebeccapetersonstudio.com (https://www.rebeccapetersonstudio.com)
25 Mar 2025
69. R is for Rebrand - When and How to Rebrand Your Business
How do you know when it is time for a rebrand? Or maybe just a brand refresh? And what is the difference between the two? In this episode, I explore the nuances of rebranding versus refreshing a brand for businesses seeking to be different and stand out in today’s competitive landscape. As a brand strategist, I draw on my experiences to highlight the strategic depth required in rebranding, distinguishing it from initial branding efforts. I discuss the historical evolution of branding, using examples like Walmart, while sharing a recent case study that emphasizes the importance of aligning visual identity with a business's mission. Find out how you can evaluate your own brand to determine if a rebrand or refresh are what you need.
Key takeaways from this episode:
Difference between a rebrand or a refresh
Importance of rebranding
When you should do a rebrand or a refresh
Evaluating your brand
Free Offer:
Make Your Brand a Big Deal (In Just 17 Days) (https://www.rebeccapetersonstudio.com/17-day-freebie)
Work with Rebecca:
Brand + Website Design (https://www.rebeccapetersonstudio.com/services)
Personal Brand Mastery (https://www.rebeccapetersonstudio.com/personal-brand-mastery)
Brand in a Day (https://www.rebeccapetersonstudio.com/brand-in-a-day)
Creative Partnership | Done-for-you Strategy + Design (https://www.rebeccapetersonstudio.com/creative-partnership)
Client Case Studies (https://www.rebeccapetersonstudio.com/featured-work)
Take my Brand Personality Quiz! (https://www.rebeccapetersonstudio.com/quiz)
Connect with Rebecca:
Follow on Instagram @rebeccapetersonstudio (https://www.instagram.com/rebeccapetersonstudio)
Website - rebeccapetersonstudio.com (https://www.rebeccapetersonstudio.com)
4 Mar 2025
68. Surprise, Delight & Sell: The Secret Power of Brand Touchpoints
How can you provide your clients or customers with an exceptional customer experience? That would be through brand touchpoints! In this episode I share two very different experiences I had at two different places and how the branding in customer interactions experience makes all the difference. Branding extends beyond just a logo and shows up in every touchpoint of the customer journey. From marketing to post-purchase interactions. Businesses need to enhance their brand touchpoints to foster loyalty. This could be from overlooked areas such as invoices to follow-up communications. Ultimately, I encourage you to critically assess your own branding strategies and consider how to surprise and delight customers at every opportunity.
Key takeaways from this episode:
Importance of Brand Touch Points
Elevating Sales Touch Points
Overlooked Brand Touch Points
Surprise and Delight Strategies
Exit Touch Points
Work with Rebecca:
Brand + Website Design (https://www.rebeccapetersonstudio.com/services)
Personal Brand Mastery (https://www.rebeccapetersonstudio.com/personal-brand-mastery)
Brand in a Day (https://www.rebeccapetersonstudio.com/brand-in-a-day)
Creative Partnership | Done-for-you Strategy + Design (https://www.rebeccapetersonstudio.com/creative-partnership)
Client Case Studies (https://www.rebeccapetersonstudio.com/featured-work)
Take my Brand Personality Quiz! (https://www.rebeccapetersonstudio.com/quiz)
Connect with Rebecca:
Follow on Instagram @rebeccapetersonstudio (https://www.instagram.com/rebeccapetersonstudio)
Website - rebeccapetersonstudio.com (https://www.rebeccapetersonstudio.com)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
16 ratings
Spotify
5.0 / 5
3 ratings
Podcast Authority Score: 43 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
40
Social presence
94
YouTube
0
Engagement
71
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