Join Dr. Felix Bertram, esteemed host and successful self-made entrepreneur. As CEO and founder of Skinmed (https://www.skinmed.ch/), the fastest-growing and largest clinic chain in Switzerland with 5 locations and over 140 employees, he takes you on the highs and lows of combining aesthetics and business. Dr. Bertram’s track record goes beyond Skinmed as he is also the owner of a successful skincare brand, the renowned Swiss Aesthetic Institute, and the fastest-ever restaurant to be awarded 2 Michelin stars.
In each episode of Aesthetics & Biz, Dr. Bertram welcomes guests from various corners of the aesthetics industry to share their invaluable experience, skills, and wisdom. Through engaging conversations and insightful interviews, you'll gain a deeper understanding of the intricate workings of the aesthetics field and discover their secrets to building a successful career.
Publisher
Felix Bertram
Category
business · business · education · health & fitness
Kelsey Maynard: The Hidden Risks of Medspa Service Providers
Join host Felix Bertram as he chats with Kelsey Maynard, a serial entrepreneur from Santa Rosa, California, who turned a one-room medspa into a million-dollar business in just her first year! Drawing from her extensive experience—from running successful fitness studios to working in and eventually launching her own medspa—Kelsey dives deep into the pitfalls of working with medspa service providers like Portrait and why patient-centered care matters more than ever in today’s profit-driven world.
Discover why Kelsey believes these service providers "sound too good to be true"—and what you need to know before signing up.
Key Highlights:
The pros and cons of working with service provider Portrait. 9-11% revenue share, discounts on inventory costs, but what’s the catch?
Beyond the $3-4k entry fee, what other expenses should you plan for?
How to protect your patient data and why you should be careful with service provider contracts
Overpromised and underdelivered—how medspa service providers fall short in Kelsey's experience
Kelsey’s #1 tip—hire an attorney to review every contract carefully and ensure your best interests are covered.
Tips for transitioning out of a service provider agreement without losing your footing—and how to go solo with confidence.
Felix’s Advice: Protect your patient data at all costs, invest in yourself, and continually improve your interpersonal skills—your medspa is a reflection of your personal brand
Kelsey’s passion for helping other providers become entrepreneurs and achieve their own financial growth—she’s here to help!
If you’re considering working with a medspa service provider or launching your own practice, this episode is packed with essential advice to help you navigate the risks and seize opportunities. Tune in and learn how to take control of your aesthetics career.
25 Sept 2024
Dr. Jake Sloane and David Segal: Creating the #1 Podcast in the Aesthetics Industry
In this episode, Felix Bertram sits down with Dr. Jake Sloane, a Cosmetic Doctor, and David Segal, an Aesthetic Entrepreneur, to uncover the incredible journey behind Inside Aesthetics—the most successful podcast in the aesthetics industry.
Launching in 2019, Inside Aesthetics started as a passion project, covering wellness and nutrition before evolving into the go-to resource for aesthetic professionals. With over 250 episodes and a monthly listenership of 60,000 (with the US as their biggest market), Dr. Jake and David have turned their podcast into a platform that educates, inspires, and informs.
In this conversation, they share the secrets to their success and what it takes to create meaningful content that resonates with their audience of injectors and aesthetics enthusiasts. From building intimacy with their listeners to creating multiple revenue streams, their insights offer a masterclass in podcasting.
🎙️ Key Highlights:
Why they started Inside Aesthetics and how it evolved.
The art of creating meaningful, educational, and relevant content.
How storytelling and emotional engagement foster listener loyalty.
The challenges of growing a podcast and analysing audience data
How 6-8 hours of preparation, editing, and promotion go into each episode
The importance of momentum and understanding your endgame in podcasting.
Exploring different monetization strategies: Patreon, partnerships, consultancy, events.
Their process for selecting topics and guests
The growing trend of business education in aesthetics
Balancing professional success with personal fulfilment
Dr. Jake and David's dreams for the future
Follow Jake: https://www.instagram.com/drjakesloane/
Follow David: https://www.instagram.com/david_insideaesthetics/
Follow Inside Aesthetics: https://www.instagram.com/insideaestheticspodcast/
Follow Felix: https://www.instagram.com/drfelixbertram/
3 Sept 2024
Dan and Michele Julien: From Clinic to Clicks - Building a Global Aesthetic Empire on YouTube and Patreon
In this episode, join host Felix as he sits down with Canadian aesthetic entrepreneurs and educators, Dan and Michele Julien, the dynamic duo behind Danesthetics Medical. Based in Ottawa, Canada, Dan and Michele have transformed their passion for aesthetics into a global online learning empire, amassing millions of views every month on YouTube and Patreon. Incredibly, their online ventures now generate more revenue than their clinic!
In this deep dive, the couple shares their journey to success and the pivotal moments that shaped their careers. From Dan's early drive to become a business owner to his unexpected entry into the world of aesthetics, this conversation is packed with insights and inspiration.
Episode highlights:
How Dan's childhood experiences and career as a Nurse Practitioner fuelled his courage to take risks.
The story behind their YouTube success
Tips on being genuine and charismatic on camera.
Working together as a couple
YouTube vs Instagram vs TikTok vs Patreon.
I want to be the "Face of Canada"
Choosing the "hard" path that offers the most reward
Transparent talks on revenue streams from their online platforms
The future of Danesthetics Medical and the balance between online growth and their clinic business
How AI could reshape the future of aesthetics
Follow Dan: https://www.instagram.com/danestheticsmedical (https://www.instagram.com/danestheticsmedical)
Follow Michele: https://www.instagram.com/michele_julien (https://www.instagram.com/michele_julien)
Follow Felix: https://www.instagram.com/drfelixbertram (https://www.instagram.com/drfelixbertram)
Rich Dad, Poor Dad by Robert Kiyosaki: https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612680194 (https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612680194)
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