AFA Dispensing is a player in the packaging industry with a unique positioning as disruptor, offering next generation technologies.
In this podcast, the owner and the CEO of AFA Dispensing engage in conversations around the AFA Principles that guide the business of the company.
This final episode of the series on the AFA Principles wraps up the key statements made in the discussion of what guides the company’s way of doing business.
11 Sept 2025
10. The reasons why we do not participate in auctions
In this episode the owner and CEO discuss why the tool of (reverse) auctions in light of bids for a supply contract is not compatible with AFA’s strategy of creating value and enhancement of customers’ brands.
11 Sept 2025
9. Growth without debt is a life insurance policy
The owner and the CEO of AFA discuss the strategy of long-term profitable growth without relying on external funds to protect the company’s pursue of the next game-changing technology.
11 Sept 2025
8. Design … sells!
In this episode the value of design beyond aesthetics is discussed, displaying the social dimension in consumer behaviour as well as the role of AFA in creating value in a consumer-focused strategy.
11 Sept 2025
7. Have the courage to say “no” but do not hesitate to say “yes”
Efficiencies in commercial agreements and even any negotiation process are created by a meeting of the minds. The owner of AFA and the CEO discuss how clarity in negotiation processes can help to focus on the essentials and pay out for all partners involved.
11 Sept 2025
6. Say what you do, do what you say
In order to create the next generation technologies, a unique culture is a prerequisite for AFA.
In this episode the conversation focuses on expectation management as well as accountability as cornerstones of the way of doing things, internally as well as externally.
11 Sept 2025
5. Our capital yields best returns when invested in ourselves
In this episode the owner and CEO discuss why this statement goes far beyond financials, being a foundation of living up to the strategy of creating next generation technologies. At the heart stand people and creativity, fostered e.g. by the AFA Academy, being the unique assets the company invests into.
11 Sept 2025
4. We are not inventors for hire
AFA pivoted from the business model of the past to a principle that is in line with the strategy of being a step ahead of the market. Learn in this episode why this changes the profile of risk-taking and way of working with customers in applying superior technologies that create value.
11 Sept 2025
3. We are not B2B; we are B2B2C ... and we are the C
In this episode the understanding of the end-consumer being at the centre of AFA’s strategy is discussed as well as the implications on the related value chain.
11 Sept 2025
2. If you want to be a great software company, you must be a great hardware company
In this episode, the owner and the CEO of AFA Dispensing discuss the analogy taken from the computer industry and what it means to create superior value in the packaging industry: the combination of best dispensing hardware and best formula create the 1+1=3 effect.
11 Sept 2025
1. Introduction
AFA Dispensing is a player in the packaging industry with a unique positioning as disruptor, offering next generation technologies. In this podcast, the owner and the CEO of AFA Dispensing engage in conversations around the AFA Principles that guide the business of the company.
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