After Dinner Chats

About After Dinner Chats

These conversations started over dinners where I get to introduce everyone at the table in a way that interests me. Dinners are always fun. And sometimes useful, but the end of the day doesn’t really matter if it’s fun or useful it’s just the fact that we are all there connecting and making sure that we can all see what’s coming round the corner. And the next thing we’ve got to do is to stay in touch with each other. Yes, we have ended up having dinner parties where people have made new jobs, got new contacts for work . For me, it’s been just a way over the last 17 years to get to know the fabulous people who are always a little bit senior and a little bit fun and a little bit smarter, brighter, shinier than most!

Publisher

James Welch

Category

business · education · technology

Language

en

Explicit

Yes

First episode

12 May 2025

Latest episode

19 May 2026

Latest episodes

19 episodes in the feed.

1. 

   19 May 2026

   Chasing the AI Gold: The Good, The Bad, and The Ugly of AI Adoption

   What is the true state of AI adoption in business today? In this unscripted keynote from the Mediaspace.global Leadership Club & Mixer, James Welch (Growth Lead at WPP Choreograph Tech & AI Consulting) breaks down the realities of artificial intelligence using a classic cinematic lens: Sergio Leone’s The Good, the Bad, and the Ugly. From the dangers of AI hallucinations and the impending "slopocalypse," to the financial traps of legacy "celery tech," James shares candid, behind-the-scenes insights on how companies are actually using machine learning. Discover why true AI success requires more than just buying off-the-shelf tools—it demands prior preparation, solid guardrails, and a privacy-first approach to data. Recorded live in London at an exclusive roundtable of top marketers, media lawyers, and business innovators. 🎧 Listen to the full conversation on the "After Dinner Chats" podcast wherever you get your pods! 📌 Chapters / Key Moments: 0:00 - Introduction & The Sergio Leone AI Analogy 03:45 - The Good: Prior Preparation & Privacy-First Workflows 06:45 - The Bad: Bad Actors, Hallucinations & The AI "Slopocalypse" 13:05 - The Ugly: Legacy Systems & The Danger of "Celery Tech" 15:15 - Conclusion: Chasing the AI Gold 🔗 Links & Mentions: Mediaspace Global: https://mediaspace.global/ (https://mediaspace.global/) Video Production: Baked Bean Media Special thanks to our hosts & sponsors: Hamish Sandison, Kinga Incze, and Cornelia Reitinger (SAS). #AIAdoption #ArtificialIntelligence #JamesWelch #WPP #TechConsulting #GenerativeAI #MachineLearning #BusinessStrategy #MediaspaceGlobal #AfterDinnerChats

2. 

   8 Apr 2026

   Adam Morgan on the Challenger Mindset, Eating the Big Fish & Joyful Defiance | Ep 27

   Adam Morgan is the founder of consultancy Eat Big Fish and author of the landmark marketing book Eating the Big Fish. In this episode, host James Welch sits down with Adam to explore why the challenger brand concept is widely known yet deeply misunderstood — and why a challenger mindset is just as powerful inside Uber as it is inside a startup. Adam shares the origin story of his consultancy (born from anger after TBWA rejected his book), the Apple stock he regrets never buying, his role in the new collective the Illuminari, and a surprising new chapter: writing children's picture books rooted in what he calls "joyful defiance." Stick around for the High Five rapid-fire round featuring Tim Harford, Rory Sutherland, and a £350 offer to learn the principles of his own book.

3. 

   24 Mar 2026

   Rigour, Standards & Truth Over Harmony: Rob Campbell on What Actually Sets Creative Work Apart

   Rigour and standards are the only real competitive advantage left in creative strategy. So why is the industry sprinting away from both? Rob Campbell is a global creative strategist who has deliberately spent his career moving across countries and cultures — from the UK to the US, China, New Zealand, and beyond — to escape the industry bubble and understand what truly makes people and brands tick. He works with musicians, street culture designers, and major sports brands, and he brings an uncompromising commitment to truth, originality, and depth to every project. In this episode of Signals & Sparks: → [00:52] Why AI is a "corporate truth serum" that reveals what companies actually value — not what they say they value → [04:41] The difference between AI as an efficiency tool and AI as a liberator of human potential → [08:18] Paranoia, curiosity & rigour: Rob's real process — not a framework in sight → [11:37] "Tough love is still love" — why high standards make you a better creative partner → [14:24] Truth over harmony: honesty as a creative practice, not a personality trait → [16:15] The case against sprint culture — and why going into a company's founding vault matters more than reacting to current data → [19:22] Why constantly moving overseas was the best decision Rob ever made → [23:05] The Remembrance Sunday church visitors' book story Key quote: "Rigour and standards — at the end of the day, that's the only thing you've got that will set you apart." Guest: Rob Campbell — Global Creative Strategist Host: James Welch Series: Signals & Sparks — After Dinner Chats #26 If this episode resonated, leave a rating on Apple Podcasts or Spotify — it genuinely helps new listeners find the show.

4. 

   11 Mar 2026

   How AI is Disrupting Agencies - James Welch with Jules Love (Ep. 25)

   Are AI tools signalling the death of creative agencies as we know them today? On the second anniversary of his consulting business, Spark AI (https://www.linkedin.com/in/jameswelch1234/#), the regular guest lecturer on the Advanced Diploma for AI in Business at Saïd Business School, University of Oxford (https://www.linkedin.com/in/jameswelch1234/#), Jules Love (https://www.linkedin.com/in/jameswelch1234/#) joins me to discuss how the agency landscape is shifting fast. He even wrote the book on the subject, SHIFT. Yes, our host James Welch chats with Jules to break down exactly how Generative AI is upending the agency model. And what he's helping agencies do about it In this session, we’ll explore a bunch of topics, in the usual format. What's caught your eye, what are you up to then the quick fire 'high five' round that is never as quick as that as it's so interesting to find out what makes people tick. Key Takeaways: The End of Project Pricing: Why agencies are shifting towards monthly subscriptions by selling AI-powered capabilities rather than human time. The Bottleneck Shift: How speeding up asset creation with AI forces structural bottlenecks further down the pipeline into governance and quality control. Future-Proofing Talent: Why forward-thinking companies are overhauling graduate programmes to focus less on technical skills and more on client relationship building.

5. 

   2 Mar 2026

   Is your brand's default promotion strategy actually turning customers away?

   In this episode, we dive deep into B2B marketing strategy and the latest consumer behaviour trends with Annabel Venner, former Global Brand Director at Coca-Cola and Hiscox. If you want global marketing insights that challenge the status quo and reveal how to pivot your campaigns for modern audiences, this is a must-listen. Key Takeaways: The New Consumer Thoughtfulness: Why buyers are ditching generic expensive gifts for hyper-personalised, practical gestures—and how brands must adapt. Career Agility: How Annabel successfully transitioned from consumer goods (Coca-Cola) to complex B2B financial services (Hiscox), and why continuous learning is non-negotiable. The Myth of "Asia": Why treating the Asian market as a single homogeneous entity is a costly mistake, with on-the-ground lessons from Singapore, Hong Kong, and Thailand.

6. 

   23 Feb 2026

   The Future of AdTech, Empathy & Ego: A Better Way to Work | Fern Potter

   In an ad-tech world increasingly driven by AI, human connection remains the most powerful strategy we have. Join us as we explore the future of programmatic curation and supply-side decisioning with Fern Potter, SVP of Strategy &amp; Partnerships at Multilocal. In this episode, Fern explains how streamlining the audience experience is creating viable alternatives to the walled gardens. We also dive into fascinating consumer trends, unpacking why Gen Z is abandoning static images for video storytelling to filter out AI disruption. Finally, we cover the deeply human side of business, discussing the vital importance of setting psychological boundaries and separating personal ego from professional outcomes. Key Takeaways: The Power of Curation: How bridging audience experiences on the supply side makes programmatic advertising less expensive and more efficient. Monetising Data Assets: How supply-side decisioning allows publishers to control performance and pricing directly. Leadership &amp; Boundaries: Why internalising the success or failure of a project can be damaging to your career. Finding the Signal: Why futurists like Deborah Kantt and empathy experts like Brené Brown are essential guides for modern leaders. Chapter Timestamps: 00:00 - Introduction &amp; Welcome 00:31 - The Signal in the Noise: Futurism &amp; Media Indicators 00:43 - Gen Z Media Consumption &amp; Filtering Out AI Disruption 04:56 - Navigating People's Attention in Advertising 05:22 - What is Programmatic Curation in Ad-Tech? 07:58 - Standing Out in a Competitive Ad-Tech Marketplace 10:43 - Monetising Data Assets via Supply-Side Decisioning 14:22 - Leadership Hero: Brené Brown 18:14 - The Importance of Psychological Boundaries in Business 21:59 - Finding Community: Digital Leading Ladies &amp; Panel Power Links &amp; Resources: Watch the full video interview on YouTube:https://youtu.be/zW74gTDu74g (https://youtu.be/zW74gTDu74g) Connect with your host, James Welch, on LinkedIn: https://www.linkedin.com/in/jameswelch1234/ (https://www.linkedin.com/in/jameswelch1234/) Connect with today’s guest, Fern Potter, on LinkedIn: <a href="https://www.linkedin.com/in/fp121/" rel="noopener noreferrer"...

7. 

   22 Jan 2026

   Is Multi-Touch Attribution dead? And why is "Average CAC" a trap for investors? Guest #22, James Walker

   In this episode, host James Welch sits down with original "Maths Man" and analytics pioneer, James Walker. From their early days at JWT to James’s successful exit selling Edge Consulting to Accenture, they discuss the existential shifts in the advertising data landscape. James Walker breaks down why Marketing Mix Modeling (MMM) is experiencing a massive resurgence in 2026, why Multi-Touch Attribution (MTA) failed to deliver, and the specific "bad metrics" that trip up e-commerce investors. Whether you are an agency owner, a data analyst, or a C-suite executive, this episode offers a masterclass on bridging the gap between creative sparks and hard commercial data. Key Takeaways &amp; Timestamps: [01:29] Signal in the Noise: Why Marketing Mix Modeling (MMM) is hot again and the recent M&amp;A activity shaking up the sector. [03:29] The Death of MTA: How the decline of Multi-Touch Attribution and post-COVID inflation brought MMM back to the boardroom. [05:00] Democratizing Data: The impact of open-source tools like Meta’s Robyn and Google’s Meridian on the agency landscape. [06:50] Life After Accenture: James discusses his transition from selling his agency to advising Private Equity boards. [09:44] The CAC vs. CLTV Myth: Why comparing Average Customer Acquisition Cost to Customer Lifetime Value is a "bad metric" that leads to poor valuation decisions. [12:57] The Billion Dollar Bet: Lessons learned from selling Edge Consulting to Accenture and managing massive digital transformation projects. [16:26] Bright Spark: Why James Hurst (HelloFresh, ex-Google/Tinder) sits at the perfect intersection of design, business, and transformation. Guest Bio: James Walker is a serial entrepreneur and data analytics pioneer. He began his career bridging creativity and math at JWT's Advanced Techniques Group. He founded Edge Consulting, which he successfully sold to Accenture, where he served as President International for Accenture Marketing Sciences. Later, he became the Global Head of Analytics at OC&amp;C Strategy Consultants. Today, he acts as a senior advisor to boards and Private Equity houses, specializing in marketing effectiveness and valuation. Keywords: Marketing Mix Modeling, MMM, Data Analytics, Multi-Touch Attribution, CAC, CLTV, Marketing Strategy, Accenture, Private Equity, AdTech, E-commerce Valuation, James Walker, James Welch.

8. 

   1 Jan 2026

   After Dinner Chats: Signals & Sparks, Guest #21 - Steve Mader: Retail Media Signals, Amazon Unboxed & The 'Move Fast' Trap

   Host James Welch sits down with Criteo’s Steve Mader, a commerce heavyweight operating at the intersection of retail’s future and global brand strategy. Steve unpacks the critical signals from Amazon Unboxed and reveals how Criteo is simplifying and democratising access to retail media for the world's biggest brands. Tune in for a masterclass on rewiring organisations for e-commerce and why the "move fast and break things" mantra might just make you an ass. Interview Guide This chat follows our "Signals &amp; Sparks" format, where we find the method in the madness and the data behind the creative spark. Here’s what we covered: The Signal in the Noise: Steve focuses on the recent Amazon Unboxed conference, highlighting their move towards campaign builders and full-funnel orchestration agents. He views this as a major signal for the industry: a shift towards simplifying the buying process and democratising access to retail media tools, ensuring you don't need an "army of hands-on keyboard folks" to operate effectively. Connecting the Dots: Steve connects the dots by leveraging Criteo's massive scale—over 230 retailers—to paint a unique picture of shopper behaviour. He explains how combining search trends with performance media data allows advertisers to target abandoned baskets and build custom audiences, ultimately helping large brands "rewire themselves" to capitalise on e-commerce growth. Quick-fire: The quick-fire round to get to know them better: Hero: The original leadership team at Kantar in Boston, who taught him the foundational "four box models" of retail that he still uses 20 years later. Best Decision: Moving to London with his wife without ever having visited before, a decision that led to "cartoon character" children with dual accents and a love for the city. Worst Decision: Adopting a "move fast and break things" mentality early in his career within a culture that didn't support it, learning the hard way that if you break things alone, "all you are is just an ass." Funniest Moment: Watching his usually articulate wife go completely mute on live Canadian television during the London Olympics when news anchor Peter Mansbridge put a microphone in her face at a pub. A Bright Spark: Patrick Ryan, former Global Head of Business Development at PHD, recommended for his unique storytelling ability and skill in orchestrating agency opportunities. 📍 Keywords: Steve Mader, retail media, Criteo, Amazon Unboxed, commerce trends, digital shelf, retail advertising, ecommerce strategy, retail media networks, RMN, shopper behaviour, performance media, ad tech, marketing strategy, supply chain, digital transformation, retail data, audience targeting, omnichannel marketing, brand strategy, media planning, CPG marketing, retail innovation, Amazon advertising, Walmart Connect, Tesco media, nectar, online retail, programmatic advertising, demand side platform, DSP, commerce media, shopper insights, data monetisation, marketing attribution, full funnel marketing, London tech, ad tech leadership, business development, agency partnerships, digital commerce, automated retail, agentic AI, retail ecosystem, consumer trends, strategic partnerships, global retail, marketing orchestration 🔎 Relevant Hashtags: #SteveMader...

9. 

   26 Nov 2025

   After Dinner Chats: Signals & Sparks, Guest #20 - Jesh Sukhwani: Asia’s Edge, Media’s Future & The Power of Travel Data

   20 - Jesh Sukwani : Asia’s Edge, Media’s Future &amp; The Power of Travel Data Host James Welch, a former 24-7 Media innovation captain, grills Global Media and Marketing Transformation Executive Jesh Sukwani—the mastermind who once led Zaxis behind the Great Firewall in China for WPP. Now based in Milan, Jesh shares his winning strategies for future-proofing a CMO’s toolkit. Tune in as they dive deep into the revolution shaping the future of global media, marketing, and data. Interview Guide This chat follows our "Signals &amp; Sparks" format, where we find the method in the madness and the data behind the creative spark. Here’s what we covered: The Signal in the Noise: Jesh sees Asia—spanning from the UAE to Japan—as a powerful signal for the future, noting its energetic, can-do mentality and advancements in creative industries and the democratisation of AI. He highlights the development of cost-effective, mixed-model AI solutions and the success of B2C platforms like TikTok, which created an entire content creation industry. Connecting the Dots: Jesh, who spent almost five years leading media and the COE at Lenovo/Motorola, is focused on the changing dynamics of how brands engage with media agencies. He argues that an updated compensation model is required to utilise first-party data effectively to develop models and drive better outcomes, connecting media, technology, and data. Jesh also stresses the under-monetisation of travel data, which he categorises as a subsection of retail media, and the opportunity to use audience data (e.g., specific flight routes) to target audiences with intent, consideration, and a strong call to action. Quick-fire. The quick-fire round to get to know them better: Hero: Too many to name, referring to all the people who have been alongside him on his journey, both privately and professionally. Best Decision: Coming into and remaining in the media and marketing industry, calling it dynamic, changing, and potentially the most profitable. Worst Decision: Underestimating his own abilities and not taking a leap of faith to move to Dubai or the Caribbean when he had the opportunities early in his career. A Bright Spark: Anthony Rhind, a London-based executive with a fascinating career path spanning agency, tech, and media. 📍Keywords: Jesh Sukwani, Asia’s edge, media future, travel data, digital Asia, media evolution, Asian innovation, travel analytics, media transformation, data insights, digital disruption, travel intelligence, Asia tech growth, media modernization, emerging markets, digital media trends, Asian business growth, content strategy, global travel trends, data-driven insights, predictive analytics, travel forecasting, media industry trends, digital storytelling, Asia digital economy, audience analytics, tech adoption Asia, travel industry data, media platforms, smart data systems, content distribution, digital content strategy, data-powered decisions, media tech, travel consumer insights, Asian markets, content ecosystems, travel segmentation, digital transformation Asia, travel demand analysis, media performance, cross-border travel trends, Asia competitive edge, global content strategy, media engagement, travel patterns, data science travel, media analytics tools, Asia leadership, future-ready media, travel behavior insights, digital travel tools, content innovation, Asia storytelling, digital systems Asia, audience behavior, business intelligence Asia, travel data platforms, media production trends, travel marketing, digital research Asia, travel experiences data, media growth strategy, regional media growth, data monetization, tech-driven media, analytics-driven travel, Asia-focused content, travel insights 2025, global audience data, media architecture, travel trends analysis, Asia market insights, content performance analytics, smart travel solutions, digital travel platforms, Asia future trends, global...

10. 

    10 Nov 2025

    After Dinner Chats: Signals & Sparks, Guest #19 - David Spencer: Lando, Agents, and F1 Disco Helmets

    Welcome to After Dinner Chats: Signals &amp; Sparks, the series where we find the method in the madness and the signal in the deafening noise of data and tech. This week, host James Welch brings in a guest from his own team: WPP's David Spencer. David's the colleague who gets the "weird and wonderful" tech problems, the ones ad agencies don't normally solve, and somehow finds a "springboard for success." Get ready to hear about the incredible Easter eggs hidden in Lando Norris's new F1 website (and how to find them), why the future of AI isn't one big "bulldozer" but a team of specialist agents, and a truly... unfortunate... triathlon mishap. This is one of those conversations that is both fun and useful.

11. 

    3 Nov 2025

    After Dinner Chats: Signals & Sparks, Guest #18 - Jamie Sergeant: The James Bond of Bespoke AI

    Welcome to "Signals &amp; Sparks," the podcast that finds the method in the madness and the data behind the creative spark. This week, James Welch sits down with Jamie Sergeant, founder of the global marketing agency Crowd. Jamie joins the pod to talk AI, global insights, and... giant penises? (Yes, you read that right.) The Signal in the Noise Jamie's signal is the great AI showdown: USA vs. China. He argues the US is trying to build one "behemoth AI" to rule them all (and costing a fortune in compute power to run). Meanwhile, China is quietly building an army of "bespoke AI"—over 2,000 tiny, specialist AIs in WeChat alone—that "get one job done really, really well" using far less power. Jamie places his bets on the bespoke approach, warning that the giant models will soon be too expensive to even switch on. Connecting the Dots So, how does Jamie know all this? He's not just doom-scrolling. His "spark" comes from his agency, Crowd. While some agencies are "global" on their website, Jamie is on "daily calls" with his teams in key territories like Chengdu and Shenzhen. He explains how having 25 nationalities on a staff of 55 and serving as a UK "export champion" gives him a direct line to what's actually happening on the ground, long before it becomes a trend piece. High Five We finish with the "High Five" quick-fire round, and frankly, it's an all-timer. Tune in to hear: His Hero: The "super cool" James Bond. His Best Decision: Starting his global agency, Crowd, back in 2012. His Worst Decision: The classic managerial regret: "a couple of people that I've hired over the 25 years..." His Funniest Moment: This one is worth the download alone. It’s a story about pitching an NHS sexual health campaign that involves the immortal line: "Close your eyes. Imagine you're in a big dark room and there's a ginormous penis in front of you." (He won the pitch, by the way). His "Bright Spark" recommendation: Matthew Horobin, our fabulous brand strategist friend who introduced us. (Music from "Signals &amp; Sparks" by The Consultants)

12. 

    27 Oct 2025

    After Dinner Chats: Signals & Sparks, Guest #17 - Dr. Kate Devlin: AI, Love, and Digital Ghosts

    Welcome to the second episode of Season Two, Signals &amp; Sparks! Our 17th guest is the brilliant Dr. Kate Devlin, Professor of AI and Society at King's College London. Kate is a leading expert on how we emotionally engage with technology. She's on a mission to explore the complex, messy, and fascinating relationships we're building with AI, from digital companions to the ethics of resurrecting the dead. In this episode, we explore: The Signal in the Noise Kate shares her thoughts on the AI news dominating the headlines, framed as a story of "weird and wonderful": The Signal: The release of OpenAI's video generator, Sora, and its most startling use case: creating digital versions of people who have passed away, raising profound questions about grief, memory, and digital ghosts. Connecting the Dots We dive into Kate's journey and her process for turning signals into sparks: She discusses her decade-long research into human-robot relationships, which started with headlines about sex robots and evolved to the reality of AI companions on every phone. Kate explains her skepticism of using AI for research, arguing that inherent biases and the tendency for LLMs to "hallucinate" make them unreliable tools for gathering accurate insights. She argues that generating AI video clips doesn't make you a filmmaker, highlighting the risk of "AI slop" and the irreplaceable value of human craft and creativity. High Five We finish with a quick-fire round: Your Hero: A celebration of curiosity—all the people at conferences and events who are prepared to think outside the box and explore new ideas. Your Best Decision: Moving to King's College London, a place that has been a fantastic fit for her work and research. Your Worst Decision: Getting involved in work she didn't fully believe in, and a more personal one: marrying her first husband. Funniest Moment: The time Jeff Bezos told her she was "very funny," and the endless stream of good jokes that can be found in the world of sex robots. A Bright Spark: She recommends Matt Tompkins, the mutual connection who brought her to The Next Dinner Party in the first place.

13. 

    13 Oct 2025

    After Dinner Chats: Signals & Sparks, Guest #16 - Paul Evans: Fighting for Position

    Welcome to the first episode of Season Two, Signals &amp; Sparks! Our 16th guest is the brilliant Paul Evans, founder of the positioning company, version. Paul is on a mission to transform positioning from a static, 40-year-old marketing concept into a dynamic, data-driven capability fit for the intelligence era. In this episode, we explore: The Signal in the Noise Paul shares two fascinating signals he’s picked up on, framed as stories of "love and hate": Hate: The recent lawsuits filed against Google by Pubmatic and Magnite. Paul highlights the incredibly smart positioning by Pubmatic, which framed its legal action around industry transparency and fairness, rather than just lost revenue. Love: The partnership between Amazon and Netflix. Paul sees this as a powerful signal of Amazon's meteoric rise as a DSP, creating much-needed competition for giants like The Trade Desk and proving that competition is one of the strongest drivers of innovation. Connecting the Dots We dive into Paul's journey and his process for turning signals into sparks: He discusses his transition from roles at Vodafone and as a fractional CMO to founding his own company, version, to address a desire to build something bigger than himself. Paul explains his vision for "positioning engineering"—a rigorous, data-driven, and adaptive approach that treats a company's market position like software, capable of being updated in response to market changes. He argues that positioning is the critical, often undervalued, catalyst that translates business strategy into a successful go-to-market plan. High Five We finish with a quick-fire round: Your Hero: Victoria Asha from Ginger May, for her energy, expertise, and approach to problem-solving. Your Best Decision: Starting his company, V2RSION, to transform the capability of positioning. Your Worst Decision: Leaving Microsoft and the Xbox team, a decision made more with emotion than rationale. Funniest Moment: Redefining "funniest" as "fun," he points to the physical challenges he undertakes, from Media Fight Night to his upcoming 250km Marathon des Sables. A Bright Spark: He recommends Lucia Mastromauro, Global VP at Deliveroo, as a future guest, praising her intelligence, energy, and problem-solving skills.

14. 

    8 Oct 2025

    After Dinner Chats, Ripped Off Less Ep6: Welch v Welch

    Welcome to today’s conversation. These conversations started over dinners where James welch gets to introduce everyone at the table. Dinners are always fun. And sometimes useful, but the end of the day doesn’t really matter how it’s fun or useful it’s just the fact that we are all there connecting and making sure that we can all see what’s coming round the corner. And the next thing we’ve got to do is to stay in touch with each other. For a special episode of AfterDinnerChats, host James Welch takes on Guest number 15, his most challenging guest yet... himself. The episode, prompted by a dare from guest number 10, Tim Burrowes, features two "Jameses" for the price of one. They discuss topics ranging from an innovative wooden satellite to fixing industry-wide "bad data." James Welch, a consultant at WPP, also reveals his two other "hats": an event organiser for "The Next Dinner Party" and the host of this very pod. He shares insights on how all three roles work to help people "get ripped off less" by providing more value, whether that's through intelligent data products, curating events that foster real connection, or translating complex topics into plain English. The conversation follows the usual format, ranging from business insights to personal anecdotes, provides a glimpse into his heroes, best decisions, and worst. Yes, join us for this irreverent 12-minute chat! #AfterDinnerChats #TheNextDinnerParty #TNDP #KeepingInTouch #twoforthepriceofone

15. 

    21 Sept 2025

    After Dinner Chats, Ripped Off Less Ep5: Programmatic Trust & Transparency

    Get ready for a double dose of industry brilliance on the latest #AfterDinnerChats! Episode Five features two incredible leaders tackling trust and transparency from two unique angles. First up, meet Mo Moubayed, the co-founder of Veridoo! We dive into the world of Out-of-Home advertising and how his team is bringing confidence and effectiveness to the channel. Mo's Hero: He draws inspiration from Marc Pritchard for his legendary stand on media transparency and refusal to accept excuses for fraud. A champion striving to help advertisers getting ripped off less. One More Guest: Mo would love to bring Nick Parker to the dinner table. As the global president of Veridoo and former COO of Kinetic, Nick is a "wealth of knowledge" and a master storyteller in the OOH space. And in the second half, we welcome Audrey Boisumeau, who has start a new role to grow the UK &amp; US operations for the Hawke, an Azerian company. She tells us about her mission to empower programmatic buyers with the control and ethical practices they deserve. Audrey's Hero: In the fight against ad fraud, her hero is independent researcher Dr. Augustine Fou, who she credits for his brilliant tech and relentless commitment to eradicating fraud in the supply chain. One More Guest: Audrey nominates Richard Ottoy from Picnic. A "veteran of the industry" and a humble programmatic expert with a sharp and accurate opinion on where the market is heading. This episode is a masterclass in how we can all work towards a more transparent and effective advertising ecosystem. Don't miss it! #RippedOffLess #AdTech #Programmatic #OutOfHome #OOH #AdVerification #Transparency #Marketing #Podcast #Leadership #Trust

16. 

    30 Jul 2025

    After Dinner Chats, Ripped Off Less Ep4: Humour, Ad Fraud & Business Agility

    What does it truly mean to get "ripped off less" in business? Is it purely about price, or is it about transparency, ROI, and genuine value? On the 'After Dinner Chats' podcast, several leaders shared their unique approach to this very question, revealing a broad spectrum of what creating value really looks like. For Paddy Gilmore, it's about maximising marketing effectiveness. He champions the use of humour, citing a survey that found humorous campaigns can generate over 100% more ROI. His mission is to help brands use humour intelligently to get more "bang for their buck". For Tim Burrowes of Mumbrella and Unmade, it’s about systemic transparency. He works to expose where money "leaks out" in the advertising supply chain, encouraging marketers to ask hard questions about their media spend and challenge conflicts of interest to ensure a fairer industry for everyone. For Sheetal Thakar, founder of Formagility, the focus is on providing a high-value alternative to overpriced services. She helps large organisations achieve alignment by "charging a lot less than those big consultancies" while aiming to deliver even more value. Their chosen heroes perfectly mirror these philosophies: · Sheetal’s hero is the founder of TheFork app, which helps people access high-quality restaurant experiences for a fraction of the price. · Tim’s hero is Martin Lewis (MoneySavingExpert), a "credible force for stopping ordinary people from getting ripped off" by championing them against powerful systems. · Paddy’s hero is a memorable egg seller from his childhood who used a simple, authentic, and creative approach—a chicken-shaped tea cosy on his head—to build a reputation for quality and friendliness, providing a powerful lesson in effective marketing. Whether through better ROI, fairer pricing, or greater transparency, the common thread is a deep commitment to delivering authentic value and ensuring clients and consumers aren't left short-changed. #AfterDinnerChats #Value #ROI #Transparency #RippedOffLess #Marketing #Consulting #Media #BusinessStrategy #Leadership

17. 

    1 Jun 2025

    After Dinner Chats, Ripped Off Less Ep3: Emotion, Ethics & Escapades in Adland

    Dilip Shukla, Claire Gleeson-Landry, and Philippa White explore the emotional and ethical landscape of advertising, sharing insights on consumer connection, positive change, and human leadership in an interview.

18. 

    25 May 2025

    After Dinner Chats, Ripped Off Less Ep2: AI Strategies, AdTech Realities & User Truths

    Chris Pile, Austin Scott, and James Breeze share personal stories and insights on AI strategies, ad tech realities, and user truths, also nominating future dinner guests Cyrus Cruz and Michelle Lira in this interview.

19. 

    12 May 2025

    After Dinner Chats, Ripped Off Less Ep1: Truth, Talent & Transparency

    Host speaks with Deborah Gbadamosi, Jon Walsh, and Julia Linehan about data quality, community building, and talent investment in the ad industry, offering actionable insights for navigating the evolving media landscape in this interview episode.

Who has been a guest on After Dinner Chats

Names identified in recent episode analyses. Showing up to five guests.

• Deborah Gbadamosi
• Jon Walsh
• Julia Linehan

Podcast Authority Score: 11 / 100

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