Straight answers about the links and QR codes behind real campaigns, from Whooshly, a pay-once toolkit for short links, dynamic QR codes, UTMs and digital business cards. What expires, what you are actually renting, and what breaks when you stop paying. Three to four minutes an episode.
Why we published five commitments about permanence in a form we cannot quietly walk back, what they leave out, and the annual habit we attached them to.
16 Sept 2026
When Is It Worth Leaving Your Shortener?
Not a price comparison. Metering, what breaks on a downgrade, whose domain your links sit on, and the case for staying exactly where you are.
16 Sept 2026
Vanity URLs, and the Thirty-Nine Percent Myth
Where the branded-link click-through figure came from, why it does not hold up, and the two choices underneath a vanity URL that do change your numbers.
16 Sept 2026
How Long a Short Link Really Lasts
We re-resolved 2,765 short links from the Common Crawl archives. A quarter were dead. The second sample explains why that number is a business decision, not a technical one.
16 Sept 2026
Static File or Hosted Card
Making a digital business card takes about two minutes in a browser. Five mistakes account for most of the ones that fail, and one tradeoff decides which kind you want.
16 Sept 2026
Why the QR Should Not Hold the Whole Card
What is actually inside a .vcf file, and the common mistake of encoding the file itself into the QR code rather than a link to it.
16 Sept 2026
Three Ways to Be a Digital Card
Smart, NFC and digital business card all describe the same profile. One real split sits inside those words, and the answer is that you do not have to pick one.
16 Sept 2026
Do You Need the NFC Card, or Just the QR?
The chip does not hold your details. It holds a link. Once you know that, the decision about whether to buy the hardware gets a lot simpler.
16 Sept 2026
How Big Does It Have to Be?
The ten to one rule gives you a size in seconds, and it is not in the standard. What sets the real floor is resolution, and the geometry underneath it.
16 Sept 2026
You Are Renting the Redirect
What a dynamic QR code is, what it can track, and the catch that does not make it onto the flyer: at most vendors you are renting the redirect by the month.
16 Sept 2026
The Code Outlives the Subscription
Cancel a dynamic QR plan and every code you have printed can stop working. Three possible outcomes, and the one question that decides which you get.
16 Sept 2026
Do QR Codes Expire?
A static QR code does not expire. A dynamic one can, and eight of the fifteen generators we checked will hand a free or trial user a code that later dies.
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