Agencies That Build

About Agencies That Build

The experiences and best practices from top digital agency leaders.

Publisher

TogetherWeShip

Category

business

Language

en

Explicit

No

First episode

22 Sept 2020

Latest episode

9 Oct 2024

Latest episodes

61 episodes in the feed.

1. 

   9 Oct 2024

   Marketing for the Modern World: Strategies with Evan O'Brien

   In this episode, we're joined by Evan O'Brien, founder of Slake Marketing. With over a decade of experience helping startups and small businesses, Evan shares his digital marketing and business development expertise. He discusses creating authentic brand connections, breaking through stagnation, and aligning marketing efforts with business goals. Get ready for valuable insights on standing out in today’s competitive market.Discussion Points:~ Can you debunk a common myth and set the record straight for us? 1:21~ What framework or methodology do you use to assess whether your message is being effectively conveyed and heard across different platforms? 4:17~ Are you seeing a shift across the board in how quickly messaging and creative content are tested compared to traditional methods? 13:10~ What inspired you to start your agency, and what was your thought process behind it? 23:53~ How do you determine if someone is the right person to work with? 35:10~ What currently keeps you up at night? 42:09Show notes: ~ The clearer we can communicate, the more effectively we can serve our clients and help them achieve their vision.~ Every creative journey shapes us; moving from media to web development wasn’t just a career change but an evolution of my approach to problem-solving.~ Creating a tool like a drag-and-drop web editor was about democratizing technology—making it accessible to everyone, regardless of their coding skills.~ Being a Chief Creative Officer wasn’t just about directing creativity; it was about cultivating a culture where every voice matters.~ You can’t pour from an empty cup; prioritizing your well-being isn’t just good for you, it’s essential for your work and your team.~ Not every client is the right fit, and that’s okay. It’s about finding partnerships that inspire growth on both sides.~ A client’s willingness to accept feedback reflects their commitment to growth—collaboration only works when both parties are invested.Myth-busted - More marketing channels equal better results.Links:LinkedIn: www.linkedin.com/in/evanobrien/Company’s Website: slakemarketing.com Show Credits - Host - Varun Bihani & Drew MabryProduced by Juhie BhardwajEdited by Harish Khatarkar

2. 

   1 Oct 2024

   Mastering Client Relationships & Team Motivation in a Competitive Market - Devin Concannon

   In this episode, we are joined by Devin Concannon, Partner at Golden Digital, a digital marketing master who expertly merges creativity with technology to elevate eCommerce businesses. With over a decade of experience and a background in teaching digital marketing at the General Assembly, he brings invaluable insights to the table. In this conversation, he discusses effective strategies for motivating teams and retaining clients in a competitive market. Discussion Points -~ What’s one common myth you’d like to bust? What’s something you want to set the record straight on? 5:32~ Do you think the "four-hour work week" is a realistic approach to making money? 10:59~ Can you tell us more about how you got started in this? What inspired you to start your own business, and what has kept you going? 15:51~ What are the key lessons you’ve learned transitioning from employee to solo entrepreneur to agency owner? 21:58 ~How do you keep your team inspired and motivated during challenging times, and do you work with offshore teams? 25:23~ What tasks have you found effective to outsource offshore, and which do you prefer to keep in-house? 31:56~ What strategies do you use to maintain client relationships and grow existing accounts in a competitive market? 36:39Show notes -~ Understanding cultural differences is crucial; it allows us to tailor our communication and expectations effectively.~ We leverage technology to bridge gaps, ensuring seamless collaboration regardless of geographical distances.~ Feedback is a two-way street; it’s essential for growth both for the team and the clients we serve.~ Creativity thrives in diverse environments, where different perspectives can challenge the status quo.~ Success in remote teams is about establishing trust and fostering an inclusive culture.~ We prioritize empathy in our design process; it’s fundamental to creating user-centric solutions.~ The goal is not just to complete a project but to build lasting relationships that contribute to shared success.Myth-busted - You can make fast money online with little effort.Links -LinkedIn: https://www.linkedin.com/in/devinconcannon/ Company website:  https://www.goldendigital.coShow Credits - Host - Varun Bihani & Drew MabryProduced by Juhie BhardwajEdited by Harish Khatarkar

3. 

   24 Nov 2023

   Navigating Transparency, Collaboration, and Remote Teams with Tyler Sticka - S2 Ep. 20

   In this episode, we're joined by Tyler Sticka, Co-owner, Partner, and Creative Director at Cloud Four. With experience leading teams in both a stealth startup and at WE Communications, Tyler's unique design process, blending hand-drawn sketches and interactive prototypes, sets him apart. In this conversation, he touches on effective consultation strategies, the collaborative learning approach, and the evolving landscape & challenges in web design. Discussion points - What sort of bogus myth, strategy, or misconception would you like to set the record straight on? 2:47 How do you build trust with clients while guiding them through a transparent and collaborative process? Are there any specific strategies that have been particularly effective? 8:57 How do you manage collaboration and project success when working with both internal development teams and external partners, especially in the context of remote work? 20:50 How has your consulting work impacted clients' processes? Can you share an example where a customer adopted a concept or practice from your approach, resulting in a positive change? 25:52 How do you maintain the quality of your consultation work, ensuring clients adopt and follow recommended processes? How do you minimize instances where clients deviate from the proposed strategies? 30:28 What led you to take on a leadership role in your career, and how have your interests in art and technology influenced your approach to leadership? 34:10 What's exciting you about the future? 42:48 Show notes - I feel like it's better to spread that workout, be transparent, and give peeks behind the curtain along the way. Take this as an opportunity to guide the customer, guide your client, and guide your stakeholders through the process so they understand how to participate in it. 4:12 Once you've established relationships, it's all about figuring out a way to harvest those ideas and thoughts through discovery. 11:50 A lot of times, we're hired to be the lubrication that helps the gears move forward, using whatever the latest technology is or bridging a technology gap. 15:36 It's about ensuring a shared understanding and ownership of priorities because inevitably, you'll encounter new information that can alter your initial solution. In a world with finite resources, it then becomes all about prioritization. 21:46 Our strategy is that you can learn a lot not just by having someone teach you, but you'll learn even more by working on problems together. We delve into the real problems, not just the stated ones. The customer gets to understand how these things work, how they function, and how they come together. Not in the abstract, but in a literal sense, they get to learn by doing. 31:32 We're at this interesting turning point with the web, where for the last 10 years, there has been an emphasis on frameworks, with React being by far the most prevalent, but all frameworks have been sort of dominating. 43:17 I'm excited for the opportunity to do the right thing in those regards, to make the best use of these browser capabilities, and to design the best, most accessible experiences I can. And to use these trends to inform and let folks know that we have so much work to do when it comes to the web. 46:11 Myth Busted - Designers work in isolation, creating solutions magically, and revealing a finished product dramatically.Links - LinkedIn: https://www.linkedin.com/in/tylersticka/ Company website: https://cloudfour.com/                               https://tylersticka.com/ Show Credits - Host - Varun Bihani & Jessie CoanProduced by Bobby SoniEdited by Harish KhatarkarContent by Yashika Neekhra & Juhie Bhardwaj

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