Agency Accelerated is your go-to guide to growing your agency – quickly. Join award-winning marketer and strategist Stephanie Liu as she meets the minds behind the brands and talks to exceptional experts with decades’ worth of agency insights. Each episode is a toolkit full of practical how-to’s – from driving sales to telling stories – and revenue-boosting ideas that you can apply to your own business. Whether you’re an agency owner or a boss in the making, Agency Accelerated will help you expand your knowledge, streamline your workflow, and take your agency to the next level / and set you on a smoother, faster path to success. Ready to scale up? Then it’s time to sign up: agorapulse.com/calendar Powered by Agorapulse: the social media management tool.
Over 8 million workers in the U.S. identify as LGBTQ+. According to a report by the UCLA School of Law, over 40% of LGBTQ+ workers (45.5%) reported experiencing unfair treatment at work, including being fired, not hired, or harassed because of their sexual orientation or gender identity at some point in their lives.
That’s nearly 4 million workers harassed in the U.S. alone, and a third of those end up quitting their jobs.
This is a cycle that needs to stop, and it starts with you, here… learning about some of the unique challenges facing LGBTQ+ in the workplace today. You might now know what to say or do, and that’s OK.
That’s what Steven Wakabayashi is here to help us with.
After leading creative teams at many notable brands and agencies including Apple, Google, and Walmart, Steven is now creating pathways for queer BIPOC creatives into the design industry through QTBIPOC Design, creating safe spaces for BIPOC communities within mindfulness through Mindful Sights, and designing equitable products and experiences for clients with his creative agency Stranger Creative. He is a creative director, changemaker, and founder of mission-driven organizations empowering historically marginalized communities.
Agency Accelerated host Stephanie Liu will ask Steven:
🌈 What some of the unique challenges facing LGBTQ+ are today
🌈 Why support from employers is critical, and where they’re falling short
🌈 Where agencies and employers can help now
Agency Accelerated Calendar - https://www.agorapulse.com/calendar
How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue
Agency Accelerated is the marketing agency podcast for you!
Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.
28 Jun 2022
How To Drive ROI with Customer Advocacy
According to SocialToaster, on average, brands generate a 650% ROI for every dollar invested in influencer and advocacy marketing.
Yet, the reality is, most brands aren’t leveraging customer advocacy, and those that are, aren’t tracking it.
That sounds like a terrific revenue opportunity for marketing agencies.
What exactly is customer advocacy, and more importantly, how do we do it well, in such a way that we’ll actually deliver ROI for our clients?
That’s exactly what Christina Garnett is going to talk to us about.
Christina uses audience intelligence and social listening to learn more about audiences to determine needs, behaviors, and more. As an advocacy strategist and community builder for HubSpot, her work serves to help brands better connect with their current customers, potential customers, and fans, and drive actual revenue.
Agency Accelerated host Stephanie Liu will ask Christina:
✴️ What does customer advocacy mean today
✴️ Why customer delight is important
✴️ How to prove ROI with customer advocacy
Think of it as your fun – and free! – consultation for your agency.
Agency Accelerated Calendar - https://www.agorapulse.com/calendar
How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue
Agency Accelerated is the marketing agency podcast for you!
Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.
9 May 2022
How to Use Analytics to Increase ROI
Were you aware that Google Analytics is sunsetting their legacy offering in favor of the new GA4? Did you know that you have a limited amount of time to transition?
Aside from simply being a new way of tracking website performance, what else does this new version of Google Analytics do for your marketing agency?
And more importantly, aren’t we supposed to be able to use analytics to make data-driven decisions? Is there a way we can use everything Google Analytics tells us about a client to actually increase their ROI?
That’s exactly what Brie Anderson is going to talk to us about.
Brie is a self-professed analytical nerd with a soft spot for strategy. To us, she’s simply our go-to expert on Google Analytics. She contributes to leading industry publications such as Moz and Social Media Examiner, speaks at conferences everywhere, and she’s on the show to help you get the most out of GA.
Agency Accelerated host Stephanie Liu will be talking with Brie about:
✴️ What is Google Analytics 4?
✴️ Why should agencies start migrating their clients?
✴️ How can analytics actually increase ROI?
Think of it as your fun – and free! – consultation for your agency.
Agency Accelerated Calendar - https://www.agorapulse.com/calendar
How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue
Agency Accelerated is the marketing agency podcast for you!
Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.
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