Agency Acceleration Lab

About Agency Acceleration Lab

Agency Acceleration Lab is the podcast for insurance agents and agency owners who want to scale smarter, not harder. Hosted by Alex Branning, each episode breaks down real growth strategies, marketing systems, and client retention frameworks that help you attract better clients, increase lifetime value, and build a more predictable agency. If you're serious about building a high-performance insurance business, you're in the right place.

Publisher

Alex Branning

Category

business · business

Language

en

Explicit

No

First episode

4 Mar 2026

Latest episode

12 Oct 2026

Latest episodes

31 episodes in the feed.

1. 

   12 Oct 2026

   How to Find the Right People, Get Them Licensed, and Keep Them From Quitting

   Episode 31 – How to Find the Right People, Get Them Licensed, and Keep Them From Quitting Recruiting unlicensed agents is one of the biggest growth levers in insurance right now. It is also one of the biggest sources of wasted time and money if you do not have the right system in place to identify who will follow through, support them through the licensing process, and get them producing fast once they pass. In this episode of the Agency Acceleration Lab, Alex Branning sits down with Justin vom Eigen, owner of Just Insurance, to talk about the full journey from unlicensed applicant to producing agent. Justin recruited over 20,000 people into pre-licensing in six years and in this conversation he breaks down everything he learned about what separates the ones who make it from the ones who do not. Justin shares the two interview questions that actually predict follow through, why the best version of someone in an interview is often not the version you get on the job, how his tracking system gives agency owners a real time view of every applicant’s progress through pre-licensing, what to do when someone fails the licensing exam, and what a successful first 30 days looks like for a brand new agent joining your team. If you have been losing applicants between the interview and the license, or watching new agents quit before they ever get traction, this episode is going to give you a clear and practical system to fix that. In this episode, you will learn: Why the person who checks every box in the interview is not always the one who succeeds The two questions Justin asks in every interview to predict whether someone will actually follow through Why asking how long someone can survive on their savings changes the conversation completely How Just Insurance’s tracking system gives agency owners a real time view of every applicant’s progress Why cookie-cutter study plans do not work and what to do instead How to send the right message to the right applicant at exactly the right time without managing a spreadsheet What to do when someone fails the licensing exam and how to tell if they are still worth investing in The failed exam triage system Justin built to help agents pass on the second attempt What a successful first 30 days looks like for a brand new licensed agent Why getting call jitters out on day one is one of the most important things you can do for a new agent 🔗 Resources Mentioned Agency Acceleration Lab https://agencyacceleration.ai (https://agencyacceleration.ai/) Connect with Alex Branning Instagram https://www.instagram.com/alex_branning (https://www.instagram.com/alex_branning) Subscribe to the Podcast Watch on YouTube (https://youtu.be/UHmxlySVwoM)https://youtu.be/JOCfXteYNEA (https://youtu.be/JOCfXteYNEA) (https://youtu.be/F4oixxPb_Fo) Follow on Spotify https://open.spotify.com/show/3NPFO06K9WmfOBoYmHkCnR (https://open.spotify.com/show/3NPFO06K9WmfOBoYmHkCnR) Listen on Apple Podcasts https://podcasts.apple.com/us/po (https://podcasts.apple.com/us/podcast/agency-acceleration-lab/id1882456627)

2. 

   5 Oct 2026

   Chase Gruening Revealed How His Agents Generate $20,000 a Month Within 90 Days

   Episode 30 – Chase Gruening Reveals How His Agents Generate $20,000 a Month Within 90 Days Most agency owners spend months trying to get a new agent producing consistently. Chase Gruening has a system that gets them to $20,000 a month in revenue within 90 days. And in this episode, he pulls back the curtain on exactly how that happens. In this episode of the Agency Acceleration Lab, Alex Branning sits down with Chase Gruening, Coach G, to talk about the revenue per household strategy behind one of the most profitable Medicare agencies in the country, the discovery process that gets clients to buy multiple policies without ever feeling sold to, and the webinar lead generation model behind a business doing over $10 million a year in revenue. Chase also gets into why he prefers hiring agents with zero experience, the one thing most experienced agents have to unlearn when they join his team, and why hiring pros instead of trying to do everything yourself is what actually unlocks growth at scale. In this episode, you will learn: Why 80% of Chase's revenue comes from non-Medicare products even though all his marketing targets Medicare beneficiaries The discovery process he uses to help clients understand their problem before presenting any solution How he structures the first 90 days for every new agent, including an hour-by-hour plan for the first two weeks Why he prefers agents with zero experience and what traits he looks for above everything else The one thing most experienced agents have to unlearn when they join his team How the working the ladder onboarding system creates consistent early production The webinar lead generation model behind his $10 million a year agency Why authenticity is the secret sauce that makes his webinars convert when others fall flat Why the webinar model is very hard to scale if you are only writing one product per client Why hiring pros instead of trying to do everything yourself is the key to removing yourself as the bottleneck 🔗 Resources Mentioned Agency Acceleration Lab https://agencyacceleration.ai (https://agencyacceleration.ai/) Connect with Alex Branning Instagram https://www.instagram.com/alex_branning (https://www.instagram.com/alex_branning) Subscribe to the Podcast Watch on YouTube (https://youtu.be/UHmxlySVwoM)https://youtu.be/dTP4qltN4J8 (https://youtu.be/dTP4qltN4J8) (https://youtu.be/F4oixxPb_Fo) Follow on Spotify https://open.spotify.com/show/3NPFO06K9WmfOBoYmHkCnR (https://open.spotify.com/show/3NPFO06K9WmfOBoYmHkCnR) Listen on Apple Podcasts https://podcasts.apple.com/us/po (https://podcasts.apple.com/us/podcast/agency-acceleration-lab/id1882456627) If you have been trying to get more revenue per client, build a team that produces fast, or break into the webinar model for lead generation, this episode is going to give you a clear picture of what that actually looks like in practice.

3. 

   28 Sept 2026

   How Randy Thompson Went From 62% Market Penetration in Wyoming to a Nationwide Agency

   Episode 29 – How Randy Thompson Went From 62% Market Penetration in Wyoming to a Nationwide Agency Most insurance agents think their location limits them. Randy Thompson proved otherwise. He built one of the largest insurance agencies in the country from a town of 3,000 people in Wyoming, and the system behind that growth is something every agency owner needs to hear. In this episode of the Agency Acceleration Lab, Alex Branning sits down with Randy Thompson, the Real Cowboy Coach, to talk about the invisibility tax most agents are unknowingly paying every single day, how branding and marketing helped him dominate his local market before scaling nationally, and the AI knowledge base he spent three and a half years building that completely transformed how his team operates. Randy also gets into why vulnerability in your story builds more trust than highlighting your success, why asking for an introduction lands better than asking for a referral, and where he sees AI taking the insurance agency space next. In this episode, you will learn: What the invisibility tax is and why most agents are unknowingly paying it every day How Randy hit 62% market penetration in his county before scaling his agency nationwide Why branding is the message and marketing is just the vehicle that carries it How asking for an introduction instead of a referral changes the entire conversation Why sharing your failures builds more trust with your audience than sharing your success The AI brain Randy built from 23 years of SOPs, handbooks, and thousands of documents How he went from 100 team interruptions a day to almost zero using his AI knowledge base Why Insurance 247 sits on top of ChatGPT, Gemini, and Claude at the same time How agents across the US, Australia, Canada, and the UK are using it to grow Where Randy sees AI and automation going next in the insurance agency space 🔗 Resources Mentioned Agency Acceleration Lab https://agencyacceleration.ai (https://agencyacceleration.ai/) Connect with Alex Branning Instagram https://www.instagram.com/alex_branning (https://www.instagram.com/alex_branning) Subscribe to the Podcast Watch on YouTube (https://youtu.be/UHmxlySVwoM)https://youtu.be/Qn-bd3Kt_x4 (https://youtu.be/Qn-bd3Kt_x4) (https://youtu.be/F4oixxPb_Fo) Follow on Spotify https://open.spotify.com/show/3NPFO06K9WmfOBoYmHkCnR (https://open.spotify.com/show/3NPFO06K9WmfOBoYmHkCnR) Listen on Apple Podcasts https://podcasts.apple.com/us/po (https://podcasts.apple.com/us/podcast/agency-acceleration-lab/id1882456627) If you have been thinking your market is too small or your team is too dependent on you, this episode is going to change how you think about both.

Who has been a guest on Agency Acceleration Lab

Names identified in recent episode analyses. Showing up to five guests.

• Sarah Pappas
• Tony Merwin
• Larry
• Katie Owen
• Tyler Woodall

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