Nick Shackleford is bringing the podcast for agency owners, freelancers, and consultants. He's joined by Joshua Johnston. In this series, you'll hear from agency owners of all sizes on how they got to where they are now, how they have survived the last couple of years, and what they're doing to future proof their business. Make sure you subscribe whereever you get your podcasts.
Tune into the latest episode of Agency Algorithm where hosts Nick Shackelford and Joshua Johnston pull back the curtain on key strategies to boost client retention and lower customer acquisition costs for digital agencies.
In this episode, Shack and Josh discuss the importance of strong client relationships, the power of newsletters for re-engaging past clients, and optimizing acquisition funnels. They delve into innovative onboarding processes, highlight effective incentive programs, and explore the trade-offs between creating micro-courses and new ads. Get actionable insights and learn from real-life examples that could transform how you manage and grow your digital agency.
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⏰Timestamps:
00:00 - 05:20: Re-engaging past clients with enticing offers
05:21 - 10:40: The root causes of client churn and how to tackle them
10:41 - 15:55: Crafting successful newsletters to drive client retention
15:56 - 20:30: Lowering customer acquisition costs through effective strategies
20:31 - 25:45: The trade-off between micro-courses and new ads
25:46 - 30:00: The impact of efficient onboarding processes
30:01 - 35:25: Incentive programs for sales and team members
35:26 - 40:50: The importance of live performance indicators and client feedback
40:51 - 45:00: Planning for future episodes and encouraging social media connections
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Stay connected with our hosts and tap into the evolving digital agency sector.
Follow Nick Shackelford on LinkedIn @NickShackelford and keep up with his latest insights on client acquisition and retention.
Follow Joshua Johnston on LinkedIn @JoshuaJohnston for exclusive access to agency growth strategies and retention techniques.
10 May 2024
Inside Hydra Council: How to Plan and Execute Successful Events
Tune into the latest episode of Agency Algorithm where hosts Nick Shackelford and Joshua Johnston dive deep into the world of high-impact events and outsourced account management for digital agencies.
In this episode, Shack and Josh share their experiences from the intimate and successful Hydra Council event, explore the effectiveness of outsourced account management, and discuss potential future events in exciting international locations. Get actionable insights and learn from real-life examples that could transform how you engage with and grow your digital agency.
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⏰Timestamps:
00:00 - 05:20: Inside Hydra Council - A micro-events success story
05:21 - 10:40: Exploring outsourced account management benefits
10:41 - 15:55: The mentorship impact of Judge on niche businesses
15:56 - 20:30: Strategies for negotiating with sponsors like Go High Level
20:31 - 25:45: Building the agency algorithm - insights from in-person connections
25:46 - 30:00: Future plans for Agency Algorithm and upcoming events
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Stay connected with our hosts and tap into the evolving digital agency sector.
Follow Nick Shackelford on LinkedIn @NickShackelford and keep up with his latest event planning insights.
Follow Joshua Johnston on LinkedIn @JoshuaJohnston for exclusive access to agency growth strategies and event updates.
3 May 2024
Mastering Project Management: Keys to Success
Hey there! Don't miss a new episode of Agency Algorithm, where hosts Nick Shackelford and Joshua Johnston delve into the intricate world of project management within digital agencies.
Shack and Josh also touch on the operational implications of switching tools, negotiating tool rates to reduce expenses, and how to integrate new team members into existing project management structures. Real-life examples and analogies bring these concepts to life, providing listeners with actionable insights on optimizing their project management practices.
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⏰Timestamps:
00:00 - 04:15: Key Project management tools and their impacts
04:16 - 08:32: Training and communication within project management software
08:33 - 12:49: Discussions on tool efficiency
12:50 - 17:05: Negotiating tool rates and operational costs
17:06 - 21:22: Integrating new team members
21:23 - 25:46: Real-life examples from industry professionals
25:47 - 30:00: Recap on optimizing project management for agencies
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Stay engaged with the hosts and the digital agency landscape.
Follow Nick Shackelford on X @iamshackelford and explore GeekEx for exclusive insights into agency tools.
Follow Joshua Johnston on X @joshykobyashi and be part of the growing Hydra network to enhance your project management skills.
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Apple Podcasts (US)
5.0 / 5
4 ratings
Spotify
5.0 / 5
15 ratings
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