About Agency Alliance: Sparking The Conversation On Agency Life
Life as a freelancer is great. The only person you have to worry about is you and your relationship with the client. But what happens when you decide to grow? To take on staff/contractors/freelancers? What challenges arise? This podcast delves into the day-to-day runnings of a marketing agency. Not marketing tactics. But human resources, project management, team building (remote and in person). All those challenges that any agency CEO has experienced.
Ep. 15: How To Setup Retainer Clients, and stop chasing your invoices!
Nothing's worse than having to bug clients to pay their invoices. And even worse, sometimes some of you start work before getting paid. In this episode, I share how I handle my invoicing, although I'll admit, there are many ways to skin a cat ;) #toomuch?
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29 Nov 2020
Ep. 14: 6 Proven Client Retention Strategies
The reality of owning a digital marketing agency in 2020 (https://agencyalliance.ca/lead-generation-strategy-digital-marketing-agencies/) is that the industry is more competitive than ever before: more agencies are vying for customers who are savvier and expect better results than ever–and they know how to analyze data in order to hold you accountable. The growth of digital in everyday life means that there are more opportunities and needs for businesses to maintain a strong digital marketing presence (https://meritbasedmarketing.com/Why-marketing-is-important/), which also steps up the expectations for agencies to deliver the best performance possible across all channels as well as consistently over time.
In this episode, we discuss 6 Proven Client Retention Strategies.
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3 Nov 2020
#Ep 13: 5 Reasons White Label Is The Solution For Start Up Agencies
Before we can dive into the key benefits of white label marketing (https://agencyalliance.ca/reasons-to-outsource-digital-marketing/), we must first define what it is and how companies have been using the technique for decades. In this article, we will do just that before going over five reasons why you should be white label marketing today.
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9 Oct 2020
#Ep 12: 5 Critical Tools You'll Need If You're a Marketing Agency
When it comes to running a successful marketing agency, there are many things going on behind the scenes that most people wouldn't know about unless they decided to take a peek under the hood. That peek would show them a plethora of tools and software that need to be automated in order to maximize the time allocated for focusing on clients and developing exactly what it is that they need. These tools can help your team manage operational efficiency while a CRM helps you continue to add value to your clients.
In this article, we'll go over some of those tools that will help you save time while maximizing your efforts when focusing on your clients.
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9 Sept 2020
#Ep 11: Why Choosing a Niche is the Missing Piece for Your Agency
While providing a general service as a digital marketing agency might be one way to go about building a client base and generating revenue, it is far from the most efficient way that agency managers can go about conducting business. Being a jack of all trades might seem like it allows you to spread out your expertise in multiple different areas and industries for a variety of clients, but in reality, you are only short changing yourself as well as making it harder to gain a competitive advantage in an already packed market. In this article, we'll go over why digging deep and specializing in a digital marketing strength can pay dividends and differentiate you from the rest of the market.
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5 Aug 2020
#Ep 10: 5 Reasons Why SOPs Can Transform Your Marketing Agency
At first glance, documenting and formalizing SOPs sounds more like something that only large and medium-sized businesses would do simply because there are more hands-on deck to execute these procedures. Or, that perhaps SOPs are only meant for professional services that have some type of regulatory element in document handling, such as law practices and accounting firms. It may seem like there’s no point in enforcing rigid procedures for small businesses with few or no employees. However, you are likely already deploying SOPs with your digital marketing agency and didn’t even know it. Here’s why you should create and formalize SOPs in order to make your agency run more smoothly.
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21 May 2020
Ep. #9: 20 Important Tips on How to Work with Freelancers Successfully
With over 56.7 million Americans working as freelancers (https://www.forbes.com/sites/elainepofeldt/2019/10/05/full-time-freelancing-lures-more-americans/) these days, there are high chances that most businesses are working with an independent contractor of some type. In addition to these huge freelancer numbers in the U.S., there are various other countries that also have a ton of freelancers, including the Philippines, India, Kenya, Pakistan, some European Countries and many more.
Working with freelance contractors (https://agencyalliance.ca/proposal-with-your-resume/) does give your business the comfort of not having to worry about the overhead costs involved in hiring of employees. Instead, you just pay the contractor a fraction of the normal overhead costs of having staff.
However, if you work with freelancers, there are few things you should be prepared to deal with, to avoid any potential misunderstandings or challenges that may arise.
In this episode we outline 20 tips on how to successfully work with freelancers.
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7 Jan 2020
Ep. 8: What we can learn from hair salons when running our agencies
In this week’s FB Live, our CEO, Maggie Benson, shares how she’ll often look outside our industry for alternative ways to do business. Sometimes, the best of ideas come from the strangest places ;)
27 Dec 2019
Ep. 7: The Probationary Period: How to set everyone up for success
Ironically, I have found that most agencies focus highly on finding the ‘perfect’ person; the next ‘ninja’ and then assume because they found that perfect person, that they can jump right into things.But it doesn’t work like that. Listen and find out how you can set yourself for success during your new employee's probation period.
6 Dec 2019
Ep. 6: How to determine if the employer is one of the ‘good’ ones
Let’s be honest - not every employer is the same.If you are looking for a long term relationship with an employer, you need to be interviewing them as much as they interview you.In this episode, our CEO, Maggie Benson, shared her 5 tips for determining if the employer you’re interviewing with is worth your time.
26 Nov 2019
Ep. 5: Conducting A Video Interview: Steps & Questions
In this episode, you will learn the steps to be taken once you have shortlisted a prospect from sites like Upwork and Freelancer, what do you do next?Well. hold a video interview. You'll learn 5 things to keep in mind while doing the video interview.
16 Nov 2019
Ep. 4: The Importance of Including a Proposal in With Your Resume
How do you stand out in the sea of applications for a freelancer job? It’s no longer about the resume and cover letter. It’s about the Proposal.A great proposal, combined with an outline of your skills and experiences, will position you to rise to the top. Listen and find out more
10 Nov 2019
Ep. 3: 6 Questions To Ask Every Candidate That Has Been Shortlisted For Your Position
With everything being so virtual, it could be a real pain for an employer to hire the right freelancer talent for your business. With all freelancers claiming to be experts and best in their niche, it becomes challenging to pick the best person for your job. When it comes to hiring a freelancer for your business, it should not be the same process as when hiring a full-time employee. So here I am sharing my process, tips, and Red Flags that I hope you find useful.
2 Nov 2019
Ep. 2: 7 Traits to Set Yourself Apart as a Freelancer
Learn the 7 tips on how to set yourself apart in the freelancing world. These 7 traits will help you to set yourself apart as a freelancer, get higher pay and be among the best in the industry.
27 Oct 2019
Ep. 1: How to Hire Affordable Digital Marketing Talents
Join me on Thursday as I delve into Hire Affordable Digital Marketing Talents. I know this is always a hot topic among agency owners and a huge sore spot. So I’m going to share with you how I found my staff (with 6/8 still with me today.
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