It feels unfair that passionate and talented agency owners like you often struggle to grow your business. Let's change that together.
As you join us each week on the Agency Builders podcast, you'll hear from those inside, outside, and alongside agencies, just like yours.
You'll hear from fellow builders as they share what's working (& what's not) to build their own agencies. You'll also consistently gain advice & insights from 3 expert builders who've been through the same struggles you're facing, so that you can shortcut the building process for your agency: Jay Owen, Tyler PIgott & Cassie Shea.
Join host Logan Lyles each week as he, Jay, Tyler, Cassie (and a lineup of great guests) help you establish the 4 cornerstones that form a firm foundation for every agency: People, Product, Process, and Promotion.
If you’re looking for help from those who understand the challenges you face as you build your agency, subscribe to hear from current and former agency owners, who've experienced the same frustrations and uncertainties that you're facing today…
…so that you can overcome those and build the agency you've always dreamed of.
From Agency to Training Company (How IMPACT Made The Shift) w/ Bob Ruffolo
Send us a text In this episode, Logan Lyles interviews Bob Ruffolo, CEO of IMPACT, discussing the evolution of their business model from a traditional agency to a coaching and training company. They explore the importance of building a community around their services, the shift in buyer behavior, and the introduction of the new framework, Endless Customers, which emphasizes the need for businesses to adapt to changing market dynamics and consumer expectations. In this conversation, Bob Ruffol...
4 Mar 2025
How to Eliminate Owner Dependency in Your Agency w/ Susan Fennema
Send us a text In this episode of the Agency Builders podcast, Logan Lyles and Susan Fennema discuss the critical issue of owner dependency in agencies. They explore the personal and business impacts of this dependency, symptoms to look for, and practical steps agency owners can take to eliminate it. The conversation emphasizes the importance of documentation, delegation, and the right tools to empower teams and enhance agency operations. Susan shares insights on navigating personal relations...
4 Feb 2025
One Client Almost WIPED OUT Their Agency (& How They Survived)
Send us a text Get one of the last remaining tickets for Agency Builders Retreat 2025: https://agencybuilders.com/ticket In this episode of the Agency Builders podcast, Logan Lyles and Michael Davern discuss a challenging experience faced by Davern's agency, Incept, with a startup health plan client. They explore the initial success, the impact of leadership changes, and the lessons learned about client dependency and the importance of strategic partnerships. The conversation emphasizes the ...
7 Jan 2025
The 5 Financial Metrics Top Agencies Get Right w/ Ryan Watson
Send us a text Resources from today's episode: Watch the Video Recording (or share with your team)Download the Slides (Hierarchy of Financial Needs & Margin Triangle)The Life Cycle of Agencies2024 End of Year Guide by Upsourced Connect with the co-hosts of Agency Builders: Jay Owen Tyler Pigott Cassie Shea Logan Lyles Love this content & want to connect with the community? Join us for the Annual Agency Builders Retreat (March 26-28th, St Augustine, FL) Send a LinkedIn message ...
17 Dec 2024
7 Ways to Avoid TOXIC Agency Culture w/ Kyle Duford
Send us a text In this conversation, Logan Lyles and Kyle Duford discuss the challenges and transformations within agency culture, focusing on the importance of grace in leadership and the unique needs of the new workforce, particularly Gen Z. They explore how fostering a supportive environment can lead to happier employees and better client outcomes, while also addressing the mental health challenges faced by younger generations. In this conversation, Logan Lyles and Kyle discuss the evolvin...
10 Dec 2024
The Agency Pivot That ELIMINATED Client Churn w/ Linda Hafstad
Send us a text In this episode of the Agency Builders podcast, Logan Lyles speaks with Linda Hafstad, partner and CEO of Ekte Media, about the evolution of their agency, the importance of foundational marketing strategies, and how to effectively navigate client conversations. Linda shares insights on operational shifts within the agency, building a lean team with freelancers, and maintaining a high client retention rate. The conversation also covers the significance of vetting and onboarding ...
3 Dec 2024
Your SECRET WEAPON to Keep Client Projects On-Track
Send us a text In this episode of the Agency Builders Podcast, Logan Lyles, Tyler Pigott, and Jay Owen discuss the complexities of project management within agencies. They explore the challenges of scoping projects accurately, the importance of effective client communication, and strategies for maintaining project timelines. The conversation also introduces the concept of a 'pause clause' to manage client responsiveness and emphasizes the need for strong partnerships between agencies and clie...
26 Nov 2024
The 2 Keys to Scaling (Based on a Successful Exit) w/ John Ghiorso
Send us a text In this episode of the Agency Builders podcast, Logan Lyles interviews John Ghiorso, who shares his journey from founding and exiting Orca Pacific to launching five new agencies in two years. John discusses the challenges and philosophies behind his ambitious plans, emphasizing the importance of operationalizing delivery and growth. He provides insights into creating systems that enhance client satisfaction while avoiding common pitfalls like scope creep and commoditizat...
19 Nov 2024
The Big Goal-Setting Mistake Most Agencies Make
Send us a text In this episode of the Agency Builders Podcast, host Logan Lyles is joined by co-hosts Cassie Shea, Jay Owen, and Tyler Pigott to discuss various aspects of running an agency. They explore agency advice regarding partner programs, the importance of differentiation, and the Entrepreneurial Operating System (EOS). The conversation also delves into effective goal-setting strategies, emphasizing the need for a structured approach to achieve business objectives. The hosts share insi...
12 Nov 2024
The Framework That 10X'd This Small Agency w/ Cassie Shea
Send us a text In this conversation, Logan Lyles and Cassie Shea discuss the importance of leveraging time, money, and energy for agency growth. They introduce the Resource Triangle framework, emphasizing the need for personal development alongside business growth. Cassie shares insights on how to avoid becoming a bottleneck in business, the significance of accountability, and the power of weekly sprints to achieve goals. The discussion highlights the balance between productivity and personal...
Send us a text In this conversation, Logan Lyles and Tyler Pigott discuss the significant challenges agencies face, particularly in client acquisition. They explore insights from a recent poll of agencies, highlighting common pain points and strategies for overcoming them. Tyler shares his experience in building and selling an agency, emphasizing the importance of understanding agency goals, strengths, and crafting effective offers to attract clients. The discussion also touches on the evol...
29 Oct 2024
To Niche or Not to Niche? w/ David Brecount
Send us a text In this episode of the Agency Builders podcast, Logan Lyles and David Brecount discuss the ongoing debate of whether agencies should niche down or maintain a broader focus. David shares insights from his 20+ years of experience running US Digital Partners, emphasizing the importance of understanding client personas and the need for trustworthy guidance in a noisy digital landscape. They explore the benefits and challenges of slow, steady growth versus exponential growth, and th...
29 Oct 2024
How to Build Systems That Guarantee Client Outcomes w/ Dean Spencer
Send us a text In this episode of Agency Builders, Logan Lyles interviews Dean Spencer, owner of Elevate, a sales agency that has successfully pivoted from delivering services to building systems that guarantee results. Dean shares his journey of transformation, emphasizing the importance of integrating sales and marketing, leveraging AI, and focusing on client relationships. He discusses the challenges of letting go of old business models and the necessity of creating systems that provide me...
29 Oct 2024
Visionary or Integrator: Which Agency Leader Are You? w/ Jeff Tarran
Send us a text In this episode, Logan Lyles speaks with Jeff Tarran, COO of Gundir, about the critical distinction between visionary and integrator roles in agency leadership. Jeff shares his journey from agency founder to COO, emphasizing the importance of understanding these roles for effective agency management. They discuss the Entrepreneurial Operating System (EOS) and how it has helped Gundir scale from seven to nearly thirty employees. The conversation highlights the significance of co...
29 Oct 2024
3 Small Changes to Close More Deals w/ Joe Ardeeser
Send us a text In this conversation, Logan Lyles and Joe Ardiser discuss the challenges agency owners face in the proposal process and share actionable strategies to improve it. Joe, a former agency owner and now the founder of Smart Pricing Table, emphasizes the importance of clarity, systematization, and urgency in proposals. He shares insights on how to create a more efficient proposal process, the significance of proposal review meetings, and the value of offering options to clients. The ...
29 Oct 2024
The New Client Acquisition Strategy You’re Missing w/ Russell Goldsmith
Send us a text In this conversation, Logan Lyles and Russell Goldsmith explore the strategic use of podcasting as a tool for networking and building genuine relationships with prospective clients. They discuss the evolution of podcasting, especially in a post-COVID world, and how agencies can leverage events to create meaningful connections. The conversation emphasizes the importance of content-based networking, the do's and don'ts of event-based podcasting, and strategies for maximizi...
29 Oct 2024
Is SaaS a Cheat Code for Your Agency? w/ Sahil Patel
Send us a text In this episode, Logan Lyles interviews Sahil Patel, CEO of Spiralize, discussing the transformative potential of tech-enabled services for agencies. They explore Sahil's unique journey from management consulting to tech, the importance of A/B testing, and how agencies can leverage software tools to enhance their service offerings. The conversation delves into the challenges and strategies of transitioning from a traditional agency model to a tech-enabled service, emphasizing t...
29 Oct 2024
How (& When) to Leverage Success-Based Billing w/ Olufemi Palmer
Send us a text In this episode, Logan Lyles speaks with Olafemi Palmer about the concept of success-based billing and its implications for agency growth and client acquisition. They explore the differences between success-based billing and traditional retainer models, discussing the benefits and risks associated with each. Olafemi shares insights from his experiences in both staffing and marketing, highlighting successful case studies and the importance of understanding client needs. The conv...
23 Oct 2024
Welcome to Agency Builders
Send us a text In this introductory episode of the Agency Builders Podcast, host Logan Lyles introduces the series dedicated to helping agency owners overcome common challenges and achieve sustainable growth. Featuring insights from seasoned experts like Jay Owen, Tyler Pigott, and Cassie Shea, the podcast covers key principles in people management, service design, process optimization, and client acquisition. Listeners will gain valuable strategies and actionable advice to buil...
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
15,252
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
6 ratings
Podcast Authority Score: 38 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
34
Social presence
0
YouTube
76
Engagement
32
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