Agency Growth Series

About Agency Growth Series

The podcast dedicated to setting up, running and scaling your SEO agency. Join me as I talk to industry experts about their experiences and insights on growing successful agencies.

Publisher

Keyword.com

Category

business

Language

en

Explicit

No

First episode

10 Feb 2025

Latest episode

9 Jun 2026

Latest episodes

6 episodes in the feed.

1. 

   9 Jun 2026

   How to Build a Successful Freelance SEO Business While Working Full Time

   What does it really take to become a successful freelancer while working a full-time SEO job?In this episode of the Agency Growth Series, we sit down with Peter Rota, Freelance SEO and Senior Technical SEO Manager, to talk about the reality of freelancing in SEO, building a client pipeline, doing deep technical SEO work, and balancing freelance clients with a full-time in-house role.Peter shares how he built his freelance SEO career, why he probably works 70+ hours a week, and why succeeding as a freelance SEO requires much more than just knowing SEO. We discuss sales, lead generation, Upwork, LinkedIn, pricing SEO audits, client expectations, outsourcing, delegation, and what it means to think like a business owner.We also get into technical SEO, AI search, LLM visibility, JavaScript SEO, crawlability, page speed, AI-built websites, and why technical SEO may be becoming even more important in the age of AI.This episode is for SEO freelancers, technical SEOs, in-house SEO professionals, consultants, and agency owners who want to understand what it takes to build a sustainable SEO career.

2. 

   24 Apr 2026

   Beyond Google: How Smart Agencies are Winning with Search Everywhere Optimization

   Learn about Search Everywhere Optimization, leveraging platforms like Reddit and YouTube, and how to adapt your SEO strategies to meet the demands of AI search behavior. As AI search engines pull citations from Reddit, YouTube, and other non-blog sources, agencies that only optimize for Google content are already ceding ground they don't realize they're losing. Jules breaks down what "Search Everywhere Optimization" actually means in practice, how Scalerrs repositioned around it in response to real client demand, and what SEO agencies need to do — or at least advise their clients on — if they want to stay relevant. If you run or work inside an SEO agency serving SaaS clients, this episode challenges you to audit what your current service scope is actually delivering. Key takeaways: How to explain Search Everywhere Optimization to a client who only knows traditional SEO How to leverage Reddit and YouTube for SEO and AEO wins How to reposition your SEO agency's offer in response to AI search behavior, even without expanding your own service delivery Why AI search engines are already generating 20–30% of pipeline for some SaaS clients, and what that means for how agencies report value AI search is already a pipeline source, not a future trend. Jules notes that a meaningful share of the pipeline for Scalerrs' own customers is now coming through AI search engines. Treating it as something to prepare for later means ignoring a channel that's actively converting today. AI search engines don't just pull from blog content. The core argument Jules makes is structural: because AI search pulls from Reddit threads, YouTube, forums, and other non-traditional sources, an SEO strategy that only produces blog and product page content is optimizing for a narrower slice of the citation pool than it was even a year ago. You don't have to own every channel, but you have to think across all of them. Jules draws a practical line for agencies that don't want to add Reddit or YouTube to their offering: it's a legitimate choice, but it comes with a responsibility to at least identify those gaps for clients and recommend that they be filled. Staying silent about them is a different kind of failure. Scalerrs' pivot came from client pressure, not internal strategy. The repositioning toward Search Everywhere Optimization wasn't planned from the start. It was a direct response to clients pushing back against a blog-only narrative as AI search gained momentum. That origin signals that the shift from SEO to Search Everywhere Optimization is being driven by client-side awareness, not just agency-side positioning. About Jules Davies Jules Davies is the founder of Scalerrs (https://scalerrs.com/), a SaaS-specialist agency that combines AEO/SEO with Reddit marketing. Jules has built the agency's positioning around Search Everywhere Optimization — giving him a front-row view of how AI search is reshaping what agencies actually need to deliver.

3. 

   13 Nov 2025

   How to Sell AI SEO Services to Clients

   Ryan Shelley of SMA Marketing shares a framework for agencies to sell legitimate AI SEO services to clients by building trust and clearly demonstrating value, in this interview episode.

4. 

   6 Aug 2025

   Why New Agencies Should Break the Vertical Niching Rule

   Jonny Nastor challenges the conventional vertical niching advice for new agencies, advocating a horizontal approach to solve similar problems across multiple industries for faster scaling and better client fit; this is an interview.

5. 

   7 Apr 2025

   How to Acquire and Retain Your First 50 Customers

   Landing your first SEO clients doesn’t have to be a struggle — and you don’t need to burn yourself out in the process. In this episode of the Agency Growth Series, Liam Quirk of Quirky Digital walks you through the exact steps he’d take if he were starting an SEO business today — from building a personal brand that attracts clients to creating a sustainable, repeatable lead generation system. You'll learn: ✅ The easiest way to get your first SEO clients (Hint: It’s all about personal branding) ✅ When to transition from founder-led lead generation to employee-first client acquisition ✅ The one question you must ask before taking on new SEO clients (this alone can save you time and headaches) ✅ How to create a repeatable lead generation system that keeps your pipeline full ✅ How to compete with bigger agencies and win high-value SEO contracts If you’re looking to build an SEO client base without sacrificing your health or team's sanity, this episode is for you. The Agency Growth Series is brought to you by Keyword.com, the most accurate rank tracker for growing SEO agencies. Start tracking for just $3/month: https://keyword.com/pricing/

6. 

   10 Feb 2025

   Learnings from the Growth of a Seven-Figure SEO Agency

   Scaling an SEO agency is tough. Finding great hires is hard. Processes start breaking. And what worked at five clients won’t work at 50. Hozio has been there. But instead of getting stuck, they built scalable systems and a rock-solid team that helped them grow to seven figures. In the first episode of The Agency Growth Series, we’re sitting down with Matt Ross⁠ (https://www.linkedin.com/in/matt-ross-engineer/), Senior Director of Operations at Hozio, to break down: ✅ The biggest roadblocks they faced — and how they moved past them ✅ How to scale operations without things slipping through the cracks ✅ The hiring and training approach that built their A+ team If growing your agency has felt frustrating, this episode will help.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 12 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

11

Social presence

0

YouTube

0

Engagement

32

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.