About Agency Scale To Success: Your guide to digital agency growth by Globital
The Agency Scale To Success podcast is your go-to resource for growing, scaling, and innovating your digital marketing agency in today’s fast-paced, AI-driven world.
Hosted by Leanne Rogers, Head of Marketing at Globital, this podcast brings you expert-led strategies, insider insights, and real-world agency success stories. Each episode is packed with actionable tips that digital agency owners can use to improve operations, optimise workflows, and deliver outstanding results for clients.
In this episode of the Agency Scale To Success podcast, Sam Wood, founder of Ottesu and former eight-figure agency CEO, discusses creating the founder role you want to break growth ceilings and scale. Sam explains that most founders become reactive bottlenecks and that growth limits are usually structural, requiring clearer role design, delegation, and intentional organisation design.
If you'd like to connect with Sam Wood and OTTESU you can do that here: https://ottesu.com.au/ . You can also check your agency against their scorecard to see where your business model is sitting here: https://scorecard.ottesu.com.au/
To connect with Globital and discuss fulfilment support: and other areas you can start delegating, book a quick call with us here: https://globitalmarketing.com/new-agency-discovery/
If you'd like join our digital agency mastermind groups and the conversations agency owners have been bringing to the table around scaling and growing their businesses, you can express your interest by emailing support@globitalmarketing.com
00:00 Welcome and Guest Intro
02:11 Sam’s Background and Focus
04:25 Free Tools and Growth Report
06:45 Why Founders Get Stuck
09:07 Track Your Time First
10:33 What Founders Should Do
16:37 Marketing Ecosystem Explained
22:11 Letting Go Through Delegation
24:01 High Impact Hires to Scale
32:43 The General Manager Role
34:07 Org Design Rules of Thumb
36:30 Key Takeaways and Q&A
46:18 Final Thanks and Outro
21 Aug 2026
Building A Hybrid Agency: Combining Internal and External Resources with Suellen Hughes
In this episode of The Agency Scale to Success podcast, Leanne Rogers talks to Suellen Hughes of Amica Digital about growing a digital agency using a hybrid resourcing model. Suellen shares her experiences with resourcing challenges and realisations as her agency scaled, along with the restrictions of a purely in-house team’s limited capacity that requires constant recruiting and management, where outsourcing enabled flexibility during business peaks and downturns and faster expansion into new services. She contrasts trusted white-label partner agencies with freelancers who may disappear and shares her top requirements when choosing the right partners.
For more information on Globital's white label digital marketing resources and how we could work with you to support your agency fulfilment, book an obligation-free chat with us here: https://globital-marketing.com/agency-discovery_AI-powered-agency_podcast
If you'd like to connect with Suellen directly, you can find her on LinkedIn: https://www.linkedin.com/in/suellenhughes/
01:27 : Introduction
02:12 : Why a hybrid model over in-house team
07:50 : Challenges of finding the right hybrid model
16:05 : In-house vs outsourcing
22:51 : Considerations when partnering
27:54 : Advice when considering a hybrid model
27 Jul 2026
Unleashing the Power of AI: Practical Generative Search Use Cases for Digital Agencies with Itiah Thomas and Hugo Silva Pereira
In this episode of the Agency Scale to Success Podcast, Leanne Rogers is joined by Globital's Chief AI Officer Hugo Silva Pereira and Itiah Thomas of Top Ratings Reviews to discuss the future of search and practical agency strategies for AI-powered search.
Hugo explains GEO (Generative Engine Optimisation) as an evolution of SEO focused on large language models like ChatGPT and Gemini, and introduces the emerging LLM.txt file as a robots.txt-like, noise-free sitemap that helps AI crawl sites more efficiently while highlighting the growing importance of clear, reputable domains. He also shares an internal GPT tool that speeds content topic research by extracting key takeaways from video transcripts.
Itiah outlines how ratings and reviews drive revenue and local rankings to boost GEO efforts, the value of responding to reviews, and demos Top Ratings Reviews’ platform for collecting, managing, replying (including AI replies), requesting, automating, and analysing reviews across 40+ platforms, including a 30-day free trial and affiliate program.
01:52 What Is GEO
05:41 LLM TXT Files Explained
11:00 AI Beyond Content
15:44 Keyword Research for GEO
19:53 Reviews and Revenue
35:56 Why AI Trusts Reviews
39:50 Wrap Up and Resources
Access Top Ratings Reviews and try it for your agency with a 30 day free trial. Learn more on their website here: https://www.topratingsreviews.com/ (https://www.topratingsreviews.com/)
For more information on the Top Ratings Reviews affiliate program, visit their affiliate site here: https://affiliates.topratingsreviews.com/ (https://affiliates.topratingsreviews.com/)
TRR affiliates receive:
Monthly 15% commission on recurring subscriptions
60 days cookie tracking
45 days pay terms
10% discount on all pricing tiers for businesses when they sign up through your affiliate link
No minimum commission threshold or maximum earning cap
For more information on Globital’s GEO, AI search and other AI and traditional white label services, schedule an obligation-free call here: https://globital-marketing.com/Agency_discovery_call_podcast (https://globital-marketing.com/Agency_discovery_call_podcast)
To register your interest in a free GEO consultation, you can do so here: https://globital-marketing.com/geo_consult_podcast (https://globital-marketing.com/geo_consult_podcast)
And finally, to download our free GEO Strategies for Digital Agencies ebook, you can get your copy here: https://globital-marketing.com/GEO_strategies_ebook_podcast (https://globital-marketing.com/GEO_strategies_ebook_podcast)
12 Jun 2026
The Narrative Edge: Repositioning copywriting for strategy, performance and retention with Lauren Wainwright
In this episode of the Agency Scale to Success Podcast, Leanne Rogers is joined by Globital’s Head of Copywriting, Lauren Wainwright, to discuss how AI is reshaping copywriting and agency content services. They discuss how widespread AI-generated content has raised industry standards, shifting the value from producing large volumes of text to delivering exceptional strategy, differentiation, and performance.
Lauren explains how agencies are repositioning offerings around outcomes like visibility, retention, trust, and authority, aligning with Google’s EEAT and expanding beyond traditional SEO into GEO and AEO to earn citations in AI search summaries. She outlines Globital’s move from conventional copywriting to copy strategy, integrating research, conversion optimisation, AI search optimisation, schema, structured content, fact verification, and analytics, using AI for outlines and research support, while humans provide nuance, editing, and strategic narrative.
If you'd like to explore white label strategic copy and how it could support your agency's clients, schedule an obligation-free chat with us at Globital: https://globital-marketing.com/agency-discover_narrative-edge-podcast
03:39 AI Impact on Copywriting
05:39 How Agencies Reposition Content
07:56 Rising Client Expectations
09:12 Globital Copy Strategy Shift
12:00 Copy as Integrated Performance
14:13 Winning in AI Search GEO
17:35 Using AI in the Workflow
18:53 Future of Copywriting Services
21:41 What Lauren Hopes Comes Next
7 May 2026
The AI-Powered Agency: Automating Workflows and Delivering Better Results with Hugo Silva Pereira
In this episode of the Agency Scale to Success Podcast, Leanne Rogers speaks with Globital Chief AI Officer Hugo Silva Pereira about what AI agents are and how they differ from chatbots, generative AI tools like ChatGPT, and platforms such as Zapier, Make, or n8n.
They discuss key agency-relevant capabilities including autonomous reporting, custom integrations via open APIs, predictive analytics for campaign optimisation, and scalable video and image content creation.
They also cover how agencies should assess readiness by improving data collection and defining clear objectives, and Hugo outlines Globital’s new white-label AI agent service created in response to agency demand for custom agent builds.
If you'd like to learn more about what AI agents can do for your agency and your clients, talk to us at Globital and let's explore solutions.
https://globital-marketing.com/agency-discovery_AI-powered-agency_podcast
10 Mar 2026
Beyond the Build: Resetting web design for recurring growth with Laura Kamrath
In this episode of the Agency Scale to Success Podcast, Globital’s Leanne Rogers talks to ZBRA founder Laura Kamrath about how web design and agency delivery are changing with AI. Laura shares her insights and own story, including how she uses AI for web strategy, site mapping, content writing via trained custom GPT “ghostwriters,” and image generation/editing, reducing writing time from days to a few hours with human review. The discussion covers turning websites into recurring revenue through maintenance options, CRM integration, automation, chat/voice AI for qualification, SEO-friendly site structure, reputation tools, and ZBRA Signal intent/site ID data powering omnichannel campaigns. They also discuss that while AI is helping to speed things up, there are areas that still need to remain human.
To access 3 months free of white label Wordpress maintenance on new projects or 25% off new white label Webflow builds, book a call with Globital and let's help your agency free up your internal web design time: https://globital-marketing.com/Agency_discovery_call_podcast
To connect with Laura Kamrath, find her on LinkedIn https://www.linkedin.com/in/lkamrath/ (https://www.linkedin.com/in/lkamrath/) Or visit ZBRA Or her website zbra.ai (http://zbra.ai)
30 Oct 2025
SEO vs. GEO: Navigating the Generative Search Revolution for Agencies with Hugo Silva Pereira
In this episode of the Agency Scale to Success Podcast, brought to you by Globital, Leanne Rogers talks to Hugo Silva Pereira, Globital's Chief AI Officer, about the future of SEO in the era of generative search.
They discuss the evolution from traditional SEO to GEO (Generative Engine Optimisation), the interplay between large language models like ChatGPT and Gemini, and how these models are reshaping the digital marketing landscape.
Hugo shares insights on optimizing content for large language models, differentiating GEO from traditional SEO, and practical tips for agencies looking to reoptimise their strategies. The episode also touches on emerging trends such as voice optimisation, video content, and the integration of user-generated content to enhance digital presence.
Tune in to learn about Globital's tailored GEO services and how they can help digital agencies adapt and thrive in this evolving industry.
Want to learn more to stay ahead of the curve? Book a free GEO consultation: https://globital-marketing.com/geo_consult_podcast
Download our GEO Strategies for Agencies ebook: http://globital-marketing.com/GEO_strategies_ebook_podcast
01:12 Understanding GEO and Its Importance
03:16 Differences Between GEO and Traditional SEO
06:23 Globital's Research and Development in AI
20:11 Practical Tips for Agencies
29:47 Introducing Globital's GEO Services
33:40 Q&A Session
39:19 Conclusion and Final Thoughts
14 Oct 2025
Unlocking the Value: White-label AI, efficiency and agency growth with Hugo Silva Pereira
In this episode, Leanne sits down with Globital's Chief AI Officer, Hugo Silva Pereira, to reveal what goes into developing AI-assisted services at Globital. They also explore how to use these as a white-label function and go through some more practical examples of implementing AI in your agency’s service delivery for more than just copy and content.
01:02 Introduction to AI Solutions with Hugo Silva Pereira
02:19 Globital's Journey into AI
04:18 AI Assisted Services
09:10 The Benefits of Partnering with a white-label provider
16:51 Technical Considerations for AI Implementation
23:40 Best Practices for Integrating AI
29:48 Future AI Services and Decision Making
38:08 Conclusion and Contact Information
Explore the future of search optimisation with Globital's GEO (Generative Engine Optimisation) services. Talk to us today and see how you can secure your agency's relevance, along with your clients, with a free 2-month trial: https://globital-marketing.com/geo_consult_podcast
26 Aug 2025
The Human Element: Balancing Human Power With Ethical Responsibility In Digital Marketing with Lauren Petrullo
In this episode of the Agency Scale to Success podcast, Leanne Rogers, Head of Marketing at Globital, dives deep into the ethical considerations of AI in digital marketing with Lauren Petrullo, agency owner of Mongoose Media.
Together they discuss the challenges and solutions for handling client data, the legal implications of using AI, and the importance of transparency with clients about AI usage. Lauren also shares actionable insights from her agency experience on mitigating privacy risks, implementing QA for AI-generated content, and navigating ad targeting biases on platforms like Meta.
Listen to explore emerging AI tools and legislative influences on digital marketing practices and the ethical questions you should be asking.
01:17 Ethical Usage of AI in Digital Marketing
02:58 Client Data and Privacy Concerns
10:35 AI in Content Creation and Human Intervention
18:26 AI in Ad Targeting and Bias
25:40 Speculation on Non-Optional Features
25:59 Organic Ads and AI-Free Networks
26:46 Watermarks on AI-Generated Content
27:27 Ethical Implications of DeepFakes
28:10 Personal Experience with AI Tools
28:45 Expiration and Deletion of AI Content
31:15 Data Privacy and AI Tools
35:37 Meta AI and Video Generation 2.0
41:08 AI for Meeting Transcriptions and Emails
Connect with Lauren on LinkedIn - https://www.linkedin.com/in/laurenpetrullo/
Talk to us at Globital and see if white label fulfilment support can help you scale your agency - https://globital-marketing.com/agency_discovery_podcast
Request a free GEO consultation with our expert AI team - https://globital-marketing.com/geo_consultation_podcast
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