Real Estate Agent Tactics Podcast talks to top performers at Real Broker and dives into what tactics make them successful.
Tim Macy is a Real Estate Educator and Speaker who teaches agents to use content marketing and simple video systems to build a real business focusing on trends, tactics, and repeatable workflows. As co-host of The Real Estate Video Blueprint (REVB), he breaks down what to post (Reels, Stories, YouTube), where to post it, and how to turn attention into conversations, listings, and referrals. His plug-and-play playbooks; Local News Reels, Social Circle, Story Funnels, make consistency and conversion simple. At Real Broker, Tim serves as a Growth Ambassador known for organic, culture-first growth. He's also an active real estate investor based in Stonington, Connecticut.
Katie Day started working as a Realtor part-time back in 2016 but decided in 2017 to pursue it full-time. She started a team in 2018 and started to grow her business since then. In this episode, she shares how she got into the business by attending training, CE classes, then finally putting herself out there starting with her sphere. As a Realtor, it is important for Katie to make transactions stress-free for clients by keeping them up to date and making things as organized as possible. She emphasizes that finding your momentum and being consistent are the main keys to becoming successful in the business.
Katie's Instagram: movemetotx
23 Apr 2021
Ed Stulak, Instagram TACTICS for agents
Ed teaches Real Estate professionals how to grow a social media presence and exposure and build a business through content creation organically for free.
In this episode, he educates us on the tactical things agents miss when starting an Instagram account, how many times you should be posting stories, Instagram reels, and Instagram live per day or week. He also expounds on what to do when you're not getting any traction, how to analyze content, and tweak it to make it better by "Split Testing." Also, he goes on a deep dive into the kinds of content to post on your social media platforms and even simplifies it for us as he calls it the "three E's." Find out what those are by listening until the end!
Check him out on all the social media platforms:
@EdStulak
20 Apr 2021
Creating Social Media Traction with Joshua Frappier
Joshua Frappier based in Newburyport, Massachusetts, and Southern New Hampshire is the owner of Coastal Life Brokerage and has been a Realtor since 2016 who mainly focuses on Social Media traction for their business. He jumped from being a US Marine to moving furniture, then finally focused on Real Estate. Joshua explains his tactics on the type of content he creates from Instagram posts to videos and Instagram stories. He basically emphasizes the importance of clients being able to get to know him on a deeper level through his content and hopefully, gain their trust and choose to work with him because of that. For Joshua, documenting their day-to-day events and simply just being yourself are key aspects in prospering, not only in social media marketing but also in the business.
Joshua Frappier's Instagram Accounts
https://www.instagram.com/joshua_frappier/
https://www.instagram.com/coastallifeofficial/
Joshua's Website
coastallife.com (https://frappiergroup.com/)
30 Mar 2021
Justin Millette, The Alaskan Realtor
Justin Millette is an Alaskan born and raised. He grew up in Anchorage and now raises his family there. The glaciers, Northern lights, temperate rainforests, record-setting rainfalls, the widest temperature variations in the whole world are a few of the things that make Alaska uniquely its own.
Find out Justin's take on how he navigates his way into real estate in that unique land and just like our previous guests, he too is passionate about his hometown and why wouldn't he? He also shares his strategies on how to generate leads through his videos, his detailed structure on ISA's, his leadership approach on how to get the most efficiency on your team to gain more profit, and MORE. For Justin, making yourself stand out on social media by being yourself, creating fun and engaging content like throwing yourself in a Paddle-board wearing A SUIT, and riding helicopters are unique and important tactics for establishing long-lasting relationships with both your clients and audience.
Check him out on YouTube:
https://www.youtube.com/channel/UCpzLEg1FCrtlssTGSj32HeQ/featured
Facebook:
https://www.facebook.com/profile.php?id=100000377088580
25 Mar 2021
Yeah, it's Michele Bee, #SoooBoca in Da House!
Michele Bee is originally from Canada, but is now based in Boca Raton, South Florida for 40 years now and she has been in the Real Estate business since 2003.
In this episode, she offers a fresh and fun, but tactical take on how to start your personal brand not just on Instagram and Facebook but on all the social media platforms out there! She is also a lifestyle blogger better known to many as #SoooBoca and she guides us on her approach to how she created her niche. She gives us solid advice and plans of action which is very much useful to content creators out there. For Michele Bee, being passionate about the place you live in, shining a light on the culture, and more importantly, just being yourself and having a blast with what you're doing are the key elements to succeeding in your field.
It's all about the beach, the community, and the lifestyle! Check her out on her social media accounts:
Instagram:
https://www.instagram.com/soooboca/ and https://www.instagram.com/themichelebee/
Web Site:
https://soooboca.com/ (https://soooboca.com/)
Check out her podcast too, if you enjoyed this episode:
Apple Podcasts:
https://podcasts.apple.com/us/podcast/in-the-hive-with-michele-bee/id1418750037
Spotify:
https://open.spotify.com/show/6ykeGBTHiFapZZhRkcMto5
23 Mar 2021
Chris Martindale on All the Little Details that Would Make You Stand Out
Chris Martindale is a Real Estate Agent/Broker in Utah and he has been in the business for 16 years.
In this episode, he shares how he started knowing nothing at all on his first day at the age of 21 to slowly creating his very unique and methodical approach which is a proven tactic for him to get to where he is now. He also explains his step-by-step process on the custom home market and how of course, building relationships with the Builders and Model Agents matters a whole lot. We learn a lot as he explains very meticulously the process of how to build a relationship with the said people, how to effectively find lots, his 12-month-long process of marketing a custom home, and MUCH MORE.
Basically, he emphasizes that there is a stronger value when you know every single detail of what you're talking about, and in that way, the people you are working with would see that and naturally trust in you. You can really learn a great deal of value and lessons from Chris because even the way he explains his tactics resonates with his whole methodical approach in life and in business.
Facebook:
https://www.facebook.com/chris.martindale
Instagram:
https://www.instagram.com/martindale172/
17 Mar 2021
Sondra Richard: Above and Beyond!
"Sondra has been in the business now for over 20 years and loves serving her community. As a lifelong resident of Baton Rouge, Sondra is very familiar with all aspects of Baton Rouge real estate. She grew up and attended both public and private schools before attending the Louisiana State University in Baton Rouge. She has always worked for herself with past experience in entrepreneurship."
In this episode, Sondra explains how she got to where she is now with 90% SOI from the time where she had to knock on people's doors with only a paper, pen, and briefcase. Licensed in Louisiana since 2002, she goes above and beyond investing in her clients buying them cards on important occasions, helping her clients move using her truck, sending them meaningful comments on Facebook, and more! She reiterates that in her 23 years of being in the business, it's not about the transactions but it's the relationship that is important.
Sondra's Facebook: https://www.facebook.com/sondra.richard
Sondra's Website: https://www.sondrasellshouses.com/
2 Mar 2021
Sheena Ruggirello's Warm and Comfortable Approach To Real Estate
"Sheena Ruggirello is a Realtor in Northeastern Connecticut with her husband, Nate, they work together as a power couple real estate team and have 2 beautiful and energetic little boys, Emerson and Sawyer."
In this episode, we dive deep into the challenges Sheena faces selling houses in a small town. She also explains her warm approach to making her clients feel comfortable with her, emphasizes the no-judgment zone to gain their trust, being imaginative in treating the clients like family by creating personalized signs on her cricut printer, and baking pumpkin pies and cookie plates for the holidays. Sheena enlightens us that more than anything, any gesture of love and friendship would go a long way.
Sheena's Facebook:
https://www.facebook.com/sheenaruggirellos
1 Mar 2021
Bob Tompkins: Realtor, Entrepreneur, Public Figure & Rapper
Bob Tompkins is a Public Figure, Realtor, and Entrepreneur in South Carolina. He is the best damn REALTOR you'll ever meet and there is no doubt about it since he also writes his own rap songs which you can check out at the link below. In this episode, he shares his tactics on becoming viral on social media and shares his hot take on how it deeply matters who you surround yourself with. Find out his unique approach on how to become successful by thinking hard about the people you keep close and how it affects your whole mindset in the long run.
YouTube:
https://www.youtube.com/channel/UCOUcUpuITEB7SlFuZOAiX9g
Facebook:
https://www.facebook.com/bobtompkinsrealtor
Instagram:
https://www.instagram.com/bobtompkinsrealtor/
23 Feb 2021
Renee Zunker At Your Service!
Renee Zunker is a Licensed Realtor and USAF Veteran. For today's episode, we talk about her humble beginnings of being a REALTOR by using her Facebook connections and slowly but surely keeping at it and later on, becoming successful. Her approach of sharing posts on Facebook organically, but at the same time in a strategic manner by sharing her unique experiences or tagging people with memes and funny chicken videos made people feel comfortable to approach her and maybe even trust her. Overall, she gives advice on what to post on social media platforms and shares her insight on how to be of service to people rather than just plainly selling to them.
"I'm not in sales, I'm in service."
If you wanna see more of Renee, check her out on Instagram ~ https://www.instagram.com/reneezunker/
1 Feb 2021
How to Make your Content on Youtube Work with Jeremy Knight!
Jeremy Knight enlightens us on the nitty-gritty details of how he became successful on YouTube. He shares his story from when he had 100 views to 30 Million in sales a year, gives advice on what type of content works with examples from his own, describe the strategies on how to get people to click on your video and make them watch it until the end, guides us on how to create a proper thumbnail, title and MORE. If it works for Jeremy, it might work for other content creators too!
Jeremy Knight's YouTube Channel
https://www.youtube.com/c/JeremyAKnight/videos
Jeremy Knight's Website
https://www.tkgresidential.com/
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