Welcome to AI 4 UX, a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research.
Go beyond the AI hype as we do a deep dive and show you how the latest AI innovations will benefit you, gain insights on where the tools are headed next, and get a rare glimpse into how leaders in the field believe your role and research approach will evolve in the advent of AI-enhanced tools.
Learn more about Brilliant’s AI 4 UX series here: https://bit.ly/3BYdiZt
Giving UX Research Eyes: AI That Watches, Not Just Listens - Interview with Aaron Cannon, Outset
Aaron Cannon, CEO and Co-Founder of Outset, returns to AI 4 UX to show how AI-moderated research is moving beyond listening.
Outset's Visual Intelligence gives the AI moderator eyes: it can observe screen behavior, detect emotional signals, identify friction, and ask follow-up questions based on what participants actually do during a study.
John and Aaron discuss how Outset has evolved over the past two years, how agent-assisted study creation works, why visual observation matters for usability testing, and how research teams can use AI while keeping quality guardrails in place.
Outset is one of the tools featured in our Maven.com course, AI for Customer Research.
This episode covers:
- Visual Intelligence for AI-moderated research- AI-generated study design and agent swarms- Real-time probing based on screen behavior- Emotional signals and usability friction- The say-do gap in research- Context injection, custom moderators, and enterprise guardrails
13 Feb 2026
Fast, Flexible, AI-powered Research at Scale - Interview with Priya Krishnan, Strella
In this installment of AI for UX, we sit down with Priya Krishnan, Co-Founder & COO of Strella. Priya explains how Strella blends AI and human insight to reinvent how research is conducted, scaled, and shared.
See the tool in action! This interview includes a demo of Strella —watch the video version on YouTube: https://youtu.be/VX5uFg8iXUE
Learn more about Strella: https://www.strella.io/
Episode Summary: https://www.brilliantexperience.com/blog/fast-flexible-ai-powered-research-at-scale-interview-with-priya-krishnan-strella
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: We’re experts in AI-powered research helping research and product teams use AI to generate fast, decision-ready insights. Future-Proof Your Research. Accelerate Your Insights. Learn how at https://brlx.com.
6 Feb 2026
Real Research at Simulated Speed - Interview with Avi Yashchin, Subconscious AI
In this installment of AI for UX, we sit down with Avi Yashchin, CEO of Subconscious AI. Avi reveals how simulated experiments and behavior-first modeling are reshaping the future of UX and market research.
See the tool in action! This interview includes a demo of Subconscious AI —watch the video version on YouTube: https://youtu.be/_7_8sxChraQ
Learn more about Subconscious AI: https://subconscious.ai/
Episode Summary: https://www.brilliantexperience.com/blog/real-research-at-simulated-speed-interview-with-avi-yashchin-subconscious-ai
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: We’re experts in AI-powered research helping research and product teams use AI to generate fast, decision-ready insights. Future-Proof Your Research. Accelerate Your Insights. Learn how at https://brlx.com.
Who has been a guest on AI 4 UX with John Whalen, PhD
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Ryan Glasgow
Kwame Ferreira
Shrey Khokhra
Max Hackenschmied
Aaron Cannon
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