The Marketing AI Insider Podcast is dedicated to sharing insights, strategies, and experiences from a group of experts who have successfully implemented AI solutions in a large Enterprise B2B software company, specifically within the context of global marketing and how that effort can connect to sales, IT, Product and the rest of the business. This podcast aims to help other marketers navigate the complexities of scaling AI tools within their organizations.
> Share lessons learned and best practices around implementing marketing AI at scale
> Provide guidance to other marketers on AI strategy, governance, change management, tech stacks, and more
> Inspire marketers to embrace AI to enhance capabilities and performance
TITLE: AI-First Marketing: Nick Brackney on Dell's Transformative Journey
Nick Brackney, AI Product Manager at Dell, joins Yadin and Jessica to share how Dell is building custom AI tools for its marketing organization. Nick details Dell's journey from 700 initial pilots to a centralized, business-first strategy. He explains why a marketer's "domain expertise" is the most critical component for success and outlines the "white glove" approach they use to drive internal adoption and deliver real-world time savings.
3 Sept 2025
Marketing and the CTO - Collaborating for AI Adoption
This episode explores the critical intersection of marketing strategy and technological advancement, specifically focusing on AI adoption through robust collaboration with the office of the CTO.Join hosts Yadin Porter de Leon and Jessica Hreha as they welcome Kit Colbert, CTO of Invisible Technologies, a distinguished leader with over two decades of experience in technology innovation, including a significant tenure at VMware. Kit provides invaluable insights into fostering effective partnerships between CTOs and marketing teams for successful AI integration.Key discussion points include:
2 Jul 2025
AI in the Enterprise: Strategy and Tools - Mike Kaput, CCO, Marketing AI Institute
Mike Kaput discusses AI strategy and tools for enterprise marketing with Yadin Porter de Leon, Jessica Hreha, and Michelle Moore in this interview.
17 Jun 2025
Integrating AI at Scale: Stress-testing your organization - Hadley Ferguson, Uber
Hadley Ferguson, Uber's Director of Global Content, details Uber's AI integration for knowledge centralization and content automation in an interview with Yadin Porter de Leon and Jessica Hreha, revealing strategies for large enterprises.
25 Mar 2025
Riding the AI Wave
Hosts Yadin Porter de León and Jessica Hreha dive deep into the transformative potential of AI with guests Catherine Richards and Bob Mitton from Expera Consulting. The conversation goes far beyond surface-level AI discussions, offering marketers a nuanced roadmap for strategic AI adoption.
9 Dec 2024
The Quiet Shifts Caused by AI Adoption
In the latest episode of the AI Edge Podcast, hosts Jessica Hreha and Yadin Porter de León dive deep into the fascinating world of AI's "quiet adoption" – a transformative movement happening outside of the main stream media.
This isn't your typical tech discussion about AI replacing jobs. Instead, Jessica and Yadin explore the nuanced, human side of technological integration. They uncover how individuals are quietly leveraging AI tools to become more efficient, juggle personal responsibilities, and reimagine their work processes – often without their organizations' full awareness or support.
Key insights include:
The challenges of individual AI learning versus strategic organizational adoption
How AI is revealing existing workflow gaps and inefficiencies
The cultural shift happening beneath the surface of workplace technology
Why sharing AI learnings is crucial for collective progress
The conversation is a compelling reminder that technological transformation is less about the tools themselves and more about how people adapt, learn, and collaborate. Jessica suggests that the "quiet" and "shadowy" approach to AI adoption can feel almost selfish – by not sharing insights, we're missing opportunities for collective growth.
17 Sept 2024
Marketing is Now a Strategic Board-Level Conversation Because of AI
In this episode of the AI Edge Podcast, Yadin Porter de León is joined by Liza Adams, an AI advisor and fractional CMO, to discuss the strategic value of marketing in the age of AI.
The conversation delves into how AI tools are transforming marketing strategies and enabling marketers to demonstrate their strategic value to organizations. Liza shares a compelling case study where she used AI to facilitate a data-driven market segmentation process, leading to clearer strategic direction and improved cross-functional collaboration.
Key highlights include:
1. Using AI for strategic market segmentation: Liza describes how she leveraged ChatGPT and Claude to analyze multiple criteria and create a heat map for evaluating market segments, enabling real-time adjustments during executive discussions.
2. Democratizing strategic thinking: By creating a custom GPT for the segmentation process, Liza demonstrates how AI can make sophisticated strategic approaches accessible to broader teams.
3. Enhancing cross-functional collaboration: The AI-driven approach helped marketing align with other departments, including product development and sales, showcasing marketing's strategic value beyond tactics.
4. Overcoming data challenges: While AI tools offer powerful analysis capabilities, the podcast highlights the importance of clean, well-formatted data for optimal results.
5. Embracing AI literacy: Liza emphasizes the importance of marketers becoming AI-literate, encouraging experimentation and curiosity when working with AI tools.
The discussion underscores how AI is enabling marketers to scale their strategic efforts, shift perceptions of marketing from tactical to strategic, and drive more impactful business decisions. Liza and Yadin stress that while AI is a powerful tool, human expertise remains crucial in guiding its use and interpreting results.
30 Aug 2024
Staying Focused When Adopting AI
In this episode of The AI Edge podcast, host Yadin Porter de León and co-hosts Jessica Hreha and Michelle Moore welcome AI marketing innovator Natalie Lambert to discuss the strategic implementation of AI in enterprise marketing.
Key Highlights:
1. Focused AI Adoption: Natalie emphasizes the importance of prioritizing specific use cases and providing targeted education when introducing AI tools to marketing teams. This approach helps overcome initial hesitation and demonstrates tangible benefits.
2. Hands-On Learning: The discussion highlights the effectiveness of interactive workshops where marketers, including C-level executives, can experience AI tools firsthand. These sessions often lead to "aha" moments that drive adoption.
3. Balancing AI and Human Input: The conversation stresses the continued importance of human oversight in AI-generated content, particularly for brand consistency and legal compliance.
4. Productivity and Job Satisfaction: Real-world examples illustrate how AI can enhance job satisfaction by automating tedious tasks and allowing marketers to focus on more strategic work.
5. Emerging AI Capabilities: The hosts and guest explore exciting developments in AI, such as the ability to create interactive content components like quizzes, potentially revolutionizing engagement strategies on marketing websites.
6. Change Management: The episode touches on the challenges of implementing AI in large organizations and the importance of leadership buy-in to drive adoption.
9 Aug 2024
AI Is Not a Strategy
In the latest episode of the AI Edge Podcast, "AI Is Not a Strategy," hosts Yadin Porter de León, Jessica Hreha, and Michelle Moore are joined by guest Robert Rose, founder and chief strategy officer of the Content Advisory. The episode delves into the role of AI in enterprise marketing, emphasizing that AI should not be viewed as a standalone strategy but rather as a tool to enhance existing strategies.
Robert Rose argues that AI is an innovation seeking a strategy rather than a strategy itself. He compares it to electricity or telephones, which require a strategy to be effectively utilized within a business context. The discussion highlights the importance of integrating AI into business strategies rather than using it as a replacement for human creativity.
The episode addresses the current challenges enterprises face in adopting AI, particularly in content creation. Many marketing teams are experimenting with AI but struggle to integrate it fully into their processes. The conversation suggests that AI is often misunderstood as a tool for generating new ideas, whereas its strength lies in expressing and augmenting existing ideas.
The hosts discuss the misconceptions surrounding AI, such as the belief that it can replace human creativity. They stress the need for businesses to set realistic expectations and focus on how AI can support creative processes rather than replace them.
The podcast emphasizes the need for a structured approach to integrating AI into marketing strategies. Robert Rose suggests a "getting ready to get ready" strategy, which involves preparing marketing teams to leverage AI effectively in content creation and other marketing processes.
This episode is particularly relevant for B2B enterprise marketers looking to understand how to incorporate AI into their marketing strategies effectively. The insights shared by the hosts and guest provide valuable guidance on navigating the complexities of AI adoption in large organizations.
26 Jun 2024
The State of AI in Marketing
Paul Roetzer on LinkedIn: https://www.linkedin.com/in/paulroetzer/
Marketing AI Institute: https://www.marketingaiinstitute.com/
Marketing AI Conference (MAICON): https://www.marketingaiinstitute.com/events/marketing-artificial-intelligence-conference
Reach out to us on LinkedIn
Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/
Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/
Jessica Hreha: https://www.linkedin.com/in/jessicahreha/
Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/
Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/
Contact the show
yadin@techvillagemedia.com
Learn more about the VMware Marketing AI Council and the global marketing generative AI success.
https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/
4 Jun 2024
The Communicator's Guide to Ethical AI Integration: Guest Jennifer Clemente
Jennifer Clements's AI Certification Course: https://www.ragan.com/store/ai-certificate-course/ (https://www.ragan.com/store/ai-certificate-course/)
Elevating strategy, creativity and content with AI
Reach out to us on LinkedIn
Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/
Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/
Jessica Hreha: https://www.linkedin.com/in/jessicahreha/
Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/
Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/
Contact the show
yadin@techvillagemedia.com
Learn more about the VMware Marketing AI Council and the global marketing generative AI success.
https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/
15 May 2024
The CMO Perspective on Generative AI: With Laura Heisman, CMO of Dynatrace
Marcom awards page detailing the VMware Marketing AI Council Story
https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers] (https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/)
Reference for Michelle’s take on Dove’s current ad campaign
https://www.fastcompany.com/91091467/dove-just-made-the-best-ai-related-ad-yet (https://www.fastcompany.com/91091467/dove-just-made-the-best-ai-related-ad-yet)
Reach out to us on LinkedIn
Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/
Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/
Jessica Hreha: https://www.linkedin.com/in/jessicahreha/
Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/
Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/
Contact the show
yadin@techvillagemedia.com
Learn more about the VMware Marketing AI Council and the global marketing generative AI success.
https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/
24 Apr 2024
Pretty Pictures: How AI transforms Creative Professionals
Canva report findings: AI is transforming the roles of marketers and creatives
https://www.canva.com/newsroom/news/ai-report-findings/
Jasper AI policy template
https://www.jasper.ai/ai-policy-template (https://www.jasper.ai/ai-policy-template)
Midjourney: https://openart.ai/home (https://openart.ai/home)
Sora: https://openai.com/sora (https://openai.com/sora)OpenAI’s text to video app
DALL-E: https://openai.com/dall-e-2 (https://openai.com/dall-e-2 )
Stable Diffusion: https://github.com/Stability-AI/generative-models (https://github.com/Stability-AI/generative-models)
Adobe Firefly: https://www.adobe.com/products/firefly.html (https://www.adobe.com/products/firefly.html)
And next up: text to music from Adobe: https://blog.adobe.com/en/publish/2024/02/28/adobe-research-audio-creation-editing (https://blog.adobe.com/en/publish/2024/02/28/adobe-research-audio-creation-editing)
Generative AI has an Intellectual Property Problem (Harvard Business Review)
https://hbr.org/2023/04/generative-ai-has-an-intellectual-property-problem (https://hbr.org/2023/04/generative-ai-has-an-intellectual-property-problem)
Scientific American article on SORA: https://www.scientificamerican.com/article/sora-openai-text-video-generator/ (https://www.scientificamerican.com/article/sora-openai-text-video-generator/)
Marcom awards page detailing the VMware Marketing AI Council Story
https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers (https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/)
Reach out to us on LinkedIn
Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/
Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/
Jessica Hreha: https://www.linkedin.com/in/jessicahreha/
Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/
Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/
Contact the show
yadin@techvillagemedia.com
Learn more about the VMware Marketing AI Council and the global marketing generative AI success.
https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/
2 Apr 2024
Piloting AI - Making a creator out of every marketer
Jessica Hreha presented at an elementary school career day about AI and marketing.
https://www.linkedin.com/pulse/sparking-curiosity-generative-ai-meets-career-day-jessica-hreha-uadzc/
Reach out to us on LinkedIn
Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/
Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/
Jessica Hreha: https://www.linkedin.com/in/jessicahreha/
Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/
Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/
Contact the show
yadin@techvillagemedia.com
Learn more about the VMware Marketing AI Council and the global marketing generative AI success.
https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/
12 Mar 2024
First Things First: Creating AI Policies and Usage Guidelines
Links:
Jasper AI policy template
https://www.jasper.ai/ai-policy-template (https://www.jasper.ai/ai-policy-template)
Marcom awards page detailing the VMware Marketing AI Council Story
https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/
Chief AI Officer story
https://www.businessinsider.com/chief-ai-officer-tech-hot-role-skills-strategy-machine-learning-2024-2
AlphaGo Documentary
https://www.youtube.com/watch?v=WXuK6gekU1Y
[Subscribe to the Podcast]
The AI Edge Podcast for Enterprise Marketers - Apple Podcast (https://podcasts.apple.com/us/podcast/ai-edge-for-enterprise-marketing/id1730822577)
The AI Edge Podcast for Enterprise Marketers - Spotify (https://open.spotify.com/show/73SYevxKzDFTtxvFK2uzCl)
The AI Edge Podcast for Enterprise Marketing - Simplecast (https://ai-edge-for-enterprise-marketing.simplecast.com/episodes/ep-0-introduction)
Reach out to us on LinkedIn
Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/
Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/
Jessica Hreha: https://www.linkedin.com/in/jessicahreha/
Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/
Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/
Contact the show
yadin@techvillagemedia.com
Learn more about the VMware Marketing AI Council and the global marketing generative AI success.
https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/
27 Feb 2024
The Marketing AI Council Origin Story
Links:
[Subscribe to the Podcast]
The AI Edge Podcast for Enterprise Marketers - Apple Podcast (https://podcasts.apple.com/us/podcast/ai-edge-for-enterprise-marketing/id1730822577)
The AI Edge Podcast for Enterprise Marketers - Spotify (https://open.spotify.com/show/73SYevxKzDFTtxvFK2uzCl)
The AI Edge Podcast for Enterprise Marketing - Simplecast (https://ai-edge-for-enterprise-marketing.simplecast.com/episodes/ep-0-introduction)
Reach out to us on LinkedIn
Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/
Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/
Jessica Hreha: https://www.linkedin.com/in/jessicahreha/
Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/
Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/
Contact the show
yadin@techvillagemedia.com
Learn more about the VMware Marketing AI Council and the global marketing generative AI success.
https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/
13 Feb 2024
EP 0 - Introduction
Welcome to the first episode of The AI Edge Podcast for Enterprise Marketing. A show dedicated to sharing insights, strategies, and experiences from a group of experts who have successfully implemented AI solutions in a large Enterprise B2B software company, specifically within the context of global marketing and how that effort can connect to sales, IT, Product and the rest of the business. This podcast aims to help other marketers navigate the complexities of scaling AI tools within their organizations.
Reach out to us on LinkedIn
Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/
Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/
Jessica Hreha: https://www.linkedin.com/in/jessicahreha/
Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/
Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/
Contact the show
yadin@techvillagemedia.com
Learn more about the VMware Marketing AI Council and the global marketing generative AI success.
https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
12 ratings
Podcast Authority Score: 41 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
51
Social presence
0
YouTube
0
Engagement
77
Contact AI Edge for Enterprise Marketing
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about AI Edge for Enterprise Marketing
Who hosts AI Edge for Enterprise Marketing?
Jessica Hreha and Yadin Porter de Leon host the show. Published by Tech Village Media.
How often do new episodes come out?
The show publishes weekly, based on its RSS feed.
Does AI Edge for Enterprise Marketing take guests?
Yes. Guests have been identified in episode analyses.
Host of AI Edge for Enterprise Marketing?
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