AI in Action

About AI in Action

AI in Action explores what it takes to put artificial intelligence into action across a rapidly evolving business and tech landscape. Each episode focuses on responsible AI implementation and real-world business challenges, examined through a practical use case lens.

Publisher

IBM

Category

business · technology

Language

en

Explicit

No

First episode

21 May 2024

Latest episode

24 Feb 2026

Latest episodes

30 of 43 episodes have a transcript.

1. 

   24 Feb 2026TRANSCRIPT

   Foundation models accelerate space and climate science

   IBM researcher Campbell Watson discusses how foundation models advance Earth and space science by applying large language model concepts to multimodal satellite data, enabling sustainability applications like flood detection in this interview.

2. 

   10 Feb 2026TRANSCRIPT

   Turning AI into business impact through data and strategy

   In the latest episode of AI in Action, Bernard Marr shares his perspective on how AI is changing the way we work and why AI literacy is becoming essential for every organization. He explains that real AI-driven business growth starts with a clear strategy. To make AI work at scale, companies need strong data foundations, modern data architecture and solid data management practices. Many organizations still struggle with siloed systems, weak governance and low data literacy, which hurts their competitive edge. Bernard encourages leaders to connect business intelligence with AI goals, rethink existing processes and give teams space to experiment. From agentic AI to quantum computing, he reminds us that change is happening fast and that a thoughtful, strategic approach to AI is key to building future-ready organizations. 0:00 Intro 03:47 What AI really means for companies in 2026 06:47 Scaling AI starts with strategy 10:42 Leading the cultural shift to AI 13:17 Competitive advantage starts with AI awareness 18:14 The real barriers to scaling AI 28:33 What enterprises can learn from AI startups 30:58 Top trends for data and AI leaders 34:24 Overcoming data and governance challenges The opinions expressed in this podcast are solely those of the participants and do not necessarily reflect the views of IBM or any other organization or entity. AI news is moving fast. Keep your business ahead with updates about AI advancements, strategies and expert perspectives → https://ibm.biz/BdpEkq

3. 

   27 Jan 2026TRANSCRIPT

   Thoughtful AI integration at the Recording Academy

   David Gregory, CIO of the Recording Academy, details how they thoughtfully integrate generative AI to improve the GRAMMY Awards submission process, fan engagement, and operational efficiency, balancing innovation with responsibility in this interview.

Inside a recent episode

Foundation models accelerate space and climate science

Published 24 Feb 2026 · Transcript excerpt

[…] These are two satellites operated by NASA and the European Space Agency that measure multi -spectral optical imagery. So we have global coverage every two to three days from these two satellites. They've downloaded them, unified them, harmonized them, processed them, so they're very user -friendly now. And we trained a foundation model so that it kind of knew things about this data. I guess when we started we actually thought about it as a data science tool, so that a user could come along, take our foundation model and then do data science, and the foundation model would give them a head start that wouldn't be learning from scratch, because they have a model that already knew things about satellite imagery. […]

Who has been a guest on AI in Action

Names identified in recent episode analyses. Showing up to five guests.

• Campbell Watson
• David Gregory
• Lorie Meola
• Yashodha Bhavnani
• Alon Cohen

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

11 ratings

Spotify

5.0 / 5

12 ratings

Podcast Authority Score: 38 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

57

Social presence

0

YouTube

0

Engagement

51

Contact AI in Action

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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