AI in Marketing: Unpacked
Hosted by Mike Allton · Mike Allton
5.0from 55 ratings
- 139
- Episodes
- 13
- Transcribed
- 55
- Ratings
- Daily
- Cadence
- 2024
- First episode
- 44K
- YouTube views
About AI in Marketing: Unpacked
AI conversations for people doing the work. Your best people are brilliant, but they're buried. Research shows high-performing teams lose nearly 70% of the week to Admin Drag, the data entry, re-keying, and status updates that were never the actual job. You're paying for expert judgment and getting expensive busywork. The AI Hat Podcast is where practitioners, not futurists, talk about fixing that. Host Mike Allton, Director of Partner-Led Growth at Agorapulse and founder of The AI Hat, sits down with operators, revenue leaders, marketers, and industry specialists, from insurance agencies to sales floors, to name the drag and show how a governed Digital Crew of AI agents takes it back. The thread through every episode: redesign the work first, then deploy the AI. It's why most pilots fail, and what to do instead. In each episode, we break down: • The Agentic Shift — moving from AI that talks to AI that does the work. • Sanctioning the Shadow — turning ungoverned AI risk into governed advantage. • Redesign the Work First — why 95% of pilots stall, and the fix. Whether you sell, serve, or build, the drag is the same. Get the guide: Download The Executive Guide to Shadow AI at TheAIHat.com/shadow-ai Connect with Mike: linkedin.com/in/mikeallton
- Publisher
- Mike Allton
- Category
- business · technology
- Language
- en
- Explicit
- No
- First episode
- 19 May 2024
- Latest episode
- 13 Sept 2026
Latest episodes
13 of 139 episodes have a transcript.
13 Sept 2026TRANSCRIPT
Why AI Automation Fails (And What To Fix First) with Ty Givens
10 Aug 2026TRANSCRIPT
You Bought the AI. Why Is the Day Longer?
12 Jul 2026TRANSCRIPT
AI Belongs on Your Org Chart, Not Your Tech Stack
Inside a recent episode
Why AI Automation Fails (And What To Fix First) with Ty Givens
Published 13 Sept 2026 · Transcript excerpt
[…] Yeah. What do you think that actually looks like in practice, particularly business owners? How do they have like an actual onboarding process for AI tools? Yes, I actually, I literally treat it the same way that I would my human assistant. I provide context. I give examples. I ask questions and I course correct along the way. I'll tell it when it's wrong. And another thing that I'll say is that I've learned how well I communicate because of how well the AI products respond to me. So I think that there's a two-way street on that. You're going to learn a lot about yourself and how you move as you are trying to educate this product or this tool on you. […]
Read the full transcript with a Pod Engine plan.
See plansWho has been a guest on AI in Marketing: Unpacked
Names identified in recent episode analyses. Showing up to five guests.
- Ty Givens
- Vernon Ross
- Dan Knowlton
- Amanda Rubin
- Kevin White
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- YouTube views
- 44,134
- Score snapshot 15 Sept 2025
- Apple Podcasts (US)
- 5.0 / 5
- 31 ratings
- Spotify
- 5.0 / 5
- 24 ratings
Podcast Authority Score: 72 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 93
- Social presence
- 0
- YouTube
- 76
- Engagement
- 51
Shows with a similar audience
Questions about AI in Marketing: Unpacked
Who hosts AI in Marketing: Unpacked?
Mike Allton host the show. Published by Mike Allton.
How often do new episodes come out?
The show publishes daily, based on its RSS feed.
Where can I read transcripts?
13 of 139 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
Host of AI in Marketing: Unpacked?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show
Podcast research with Pod Engine