Matt Oakley on Humans, Machines, and the Future of Measurement
Matt Oakley explains how AI is transforming PR measurement, reshaping media strategy, and becoming a critical new audience.
6 Aug 2025
Johna Burke on Embracing AI Responsibly
Johna Burke highlights iterative testing, sourcing ethics, and sustainability challenges in the relationship between AI and strategic communications.
28 Jul 2025
Anne Green and Mark McClennan on Ethical Frameworks for AI in PR
Anne Green and Mark McClennan discuss why ethics, transparency, and thoughtful leadership are essential as AI reshapes the practice and business of PR.
25 Jul 2025
Winning in the Age of Clickless Search with Brian Stempeck
Brian Stempeck unpacks how AI is reshaping discovery and why PR must evolve from chasing clicks to earning credibility in AI-generated answers.
24 Jul 2025
Michael Brito on Why PR Should Lead the AI Revolution
Michael Brito explains why PR pros should be leading the AI revolution and how AI is transforming insights, narratives, and reputation strategy.
22 Jul 2025
Catharine Montgomery on Tackling AI Bias and Leading an AI-Forward PR Agency
Catharine Montgomery shares how her agency is embracing AI while staying vigilant about bias and ethical use.
20 Jul 2025
Engineering the Future of PR with Aaron Kwittken
Aaron Kwittken warns of PR’s existential risk and reveals how AI, data, and a mindset shift toward “communications engineering” can future-proof the industry.
17 Jul 2025
Greg Matusky on Why AI Is a Communicator’s New Superpower
Greg Matusky unpacks how AI is enabling hyper-personalized messaging and transforming crisis response.
15 Jul 2025
Paul Cusker on Agency Need to Set Context and Indexability
Paul Cusker challenges agency leaders to make their firms discoverable in the AI era, arguing that if you’re not indexable in trusted ecosystems, you don’t exist.
13 Jul 2025
Jonny Bentwood on Why Reddit Rules the Bots (and What PR Should Do About It)
Jonny Bentwood reveals how earned media, especially platforms like Reddit, shapes what AI sees, ranks, and repeats.
9 Jul 2025
Filling the Void: Rob Davis on LLM Visibility
Rob Davis explains why PR pros must shape how AI tells brand stories; otherwise, the message will be written by someone else.
7 Jul 2025
Chad Latz on Rewriting PR’s Operating System
Chad Latz explains why PR’s future depends on training teams to think in systems and partner with AI strategically.
1 Jul 2025
Seeding the Algorithm: Kevin Dulaney on PR’s Role in Training AI
From AI slop to brand signals, Kevin Dulaney explores how PR can lead the next era of reputation management by crafting content built for humans and machines alike.
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