AI Matters

About AI Matters

AI Matters is the podcast helping businesses make sense of Artificial Intelligence. Hosted by Kath Lord-Green, Your Fairy Podmother, with Andrew Bel-Dean, Director of Emerging Technology at IN4 Group, each episode explores how AI is transforming the way we live and work through practical conversations, real-world examples and expert insight. Andrew Bel-Dean is one of the UK’s most respected AI educators with over 30 years at the top of industry, including developing advanced technology with Microsoft and Formula 1 teams. He has a proven track record in people-focused training and with certifications across Microsoft, AWS and Google, he combines deep expertise in AI, data and cloud. Whether you're a business owner, leader, manager or simply curious about the future of AI, AI Matters cuts through the headlines and the hype to explain what Artificial Intelligence really means for organisations today. From ChatGPT, Microsoft Copilot, Claude, Google Gemini and Amazon Q to emerging AI technologies, automation, productivity, data, innovation and digital transformation, we'll explore how organisations across healthcare, local government, manufacturing, education, marketing and professional services are putting AI into practice. Every episode features business case studies, the latest developments in AI, and straightforward advice to help you understand where AI can add value, improve productivity and support better decision-making. If you're looking for a practical business podcast about Artificial Intelligence, AI tools, AI adoption, workplace technology and the future of work, you're in the right place. Subscribe to AI Matters and join us as we separate the hype from the reality and explore how AI is making a difference to people, organisations and the future of work.

Publisher

IN4 Group

Category

business · education · technology

Language

en

Explicit

No

First episode

1 Aug 2026

Latest episode

28 Sept 2026

Latest episodes

9 episodes in the feed.

1. 

   28 Sept 2026

   Your Next Employee Might Not Be Human

   What if your next colleague wasn't a person, but AI? In this episode of AI Matters, Kath and Andrew explore the rise of the AI colleague and what it could mean for the future of work. We're moving beyond simply asking AI questions. Emerging AI can analyse business information, prepare meetings, review documents, create reports, identify patterns and help organisations make decisions, potentially freeing up hours of human time for higher-value work. But does that mean AI will replace emp...

2. 

   21 Sept 2026

   AI Overload - Do You Really Need Another AI Tool?

   ChatGPT. Copilot. Claude. Gemini. And another new AI tool seemingly appearing every day. How is any business supposed to keep up? In this episode of AI Matters, Kath admits she's feeling the AI overload and asks Andrew whether businesses really need to chase every new piece of technology that comes along. His answer may come as a relief: stop worrying about what you haven't got and start looking at what you're already paying for. Kath and Andrew explore how businesses could be missing valuabl...

3. 

   14 Sept 2026

   AI & Professional Services: If AI Does the Work in Minutes, What Are Clients Paying For?

   What happens to the billable hour when Artificial Intelligence can do ten hours of work in 30 minutes? In this sector-specific episode of AI Matters, Kath Lord-Green and Andrew Bel-Dean explore how AI is beginning to challenge one of the foundations of professional services: charging clients for time. From law and accountancy to consulting, recruitment, architecture, marketing and insurance, AI can now complete research, document reviews, analysis, drafting and other time-consuming tasks in a...

4. 

   7 Sept 2026

   What Would Happen to YOUR Business If Your AI Disappeared Tomorrow?

   Businesses are rapidly building AI into everyday operations, but what happens if that technology suddenly becomes unavailable? In this episode of AI Matters, Kath and Andrew explore a question many organisations haven't yet considered: how dependent are we becoming on Artificial Intelligence? From CRM and finance systems to HR, procurement, sales and automation, AI is becoming increasingly embedded in the way businesses operate. They discuss AI outages, our reliance on third-party techn...

5. 

   1 Sept 2026

   Retail Deep Dive - The Hidden AI Already Running Your Business

   Most retailers are already using Artificial Intelligence without even realising it. In this industry deep dive, Kath Lord-Green and Andrew Bel-Dean uncover the hidden AI working behind the scenes in retail, from intelligent CCTV and stock management to customer behaviour, queue management, fraud detection and dynamic resource planning. Discover how retailers are using existing data to improve customer experience, reduce losses, increase efficiency and make smarter business decisions. Whether ...

6. 

   24 Aug 2026

   Is AI Really Taking Your Job?

   Everywhere you look, people are worried that Artificial Intelligence is replacing jobs. But is that really true? In this episode, Kath Lord-Green and Andrew Bel-Dean explore one of the biggest myths surrounding AI. Rather than replacing people, AI is redesigning the way we work by automating repetitive tasks and giving us more time to focus on creativity, relationships and decision-making. Through practical examples from marketing, education, banking and professional services, they explain wh...

7. 

   17 Aug 2026

   Can You Trust AI? Separating Fact from Fiction

   Can AI really escape? Should businesses trust Artificial Intelligence? And what exactly is Agentic AI? In this episode of AI Matters, Kath Lord-Green and Andrew Bel-Dean separate the headlines from the reality, exploring how AI is evolving beyond simple chatbots into intelligent assistants capable of creating software, automating business processes and transforming productivity. You'll learn what Agentic AI really is, why AI isn't replacing human creativity, how businesses can create their ow...

8. 

   10 Aug 2026

   Are All AI Tools the Same? Why Different GPTs Give Different Answers

   Have you ever asked the same question to ChatGPT, Microsoft Copilot, Claude or Google Gemini and wondered why every answer was different? In this opening episode of AI Matters, Kath Lord-Green is joined by Andrew Bel-Dean, Director of Emerging Technology at IN4 Group, to explain why different AI models think differently, where they get their information from and why choosing the right AI tool can dramatically improve your results. Discover why AI should be viewed as a toolkit rather than a si...

9. 

   1 Aug 2026

   AI Matters

   What if Artificial Intelligence wasn't something to fear... but one of the biggest opportunities for your business? Welcome to AI Matters. Where your host Kath Lord-Green, joined by AI Expert, Andrew Bel-Dean, Director of Emerging Technology at IN4 Group, separate the hype from the reality, explore how organisations are already using AI to solve real-world challenges, and share practical ideas you can put into practice. Whether you run a business, work in healthcare, education, local gov...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

4 ratings

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Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.