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Episode Summary
In this episode, Anuj Kapoor, the Director of Business Development at Finmo, discusses the evolution of outbound sales, the impact of AI, and the importance of building relationships in sales.
Anuj shares his experiences in the sales landscape over the past decade, highlighting the changes in buyer behaviour and the tools available for sales professionals today.
He emphasises the need for a multi-channel approach, including cold calling and leveraging LinkedIn, while also discussing the cultural differences in sales across the APAC region.
Episode Chapters
* 00:00 Introduction to Anuj Kapoor and Finmo
* 03:02 Outbound Sales Methodology and Evolution
* 05:53 Challenges in Modern Outbound Sales
* 08:43 The Role of AI in Sales
* 11:36 Multi-Channel Outreach Strategies
* 14:40 Localising Sales Efforts in APAC
* 17:47 Future of Sales: AI and Human Interaction
* 20:40 Final Thoughts and Advice for Startups
More About Anuj Kapoor
Anuj Kapoor is the Director of Business Development, Pre-Sales & Onboarding at Finmo. He’s worked on local and cross-border solutions across APAC, EU, UK, and US.
His work sits across business development, GTM strategy, presales, and implementation, giving him a unique view of the entire customer journey.
Connect with Anuj Kapoor
* Connect with Anuj on LinkedIn (https://www.linkedin.com/in/anuj-kapoor-trekker/)
* Visit Finmo’s website (http://finmo.net)
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