AI4Sales Edge explores how AI changes what businesses can sell, who they can serve and what can become commercially possible.
Hosted by Jelena Pepic, Founder of AI4Sales Edge, the show looks at how B2B companies can find, prove, build and launch new revenue opportunities made possible by AI.
Through real-company examples, case studies and Challenge the Logic thinking, Jelena explores two questions: what should work differently because of AI, and what could businesses sell that was not commercially viable before?
The approach is business-first, not tool-first.
Find the opportunity, prove the commercial case, determine the capability required, then use, adapt or build the technology.
Real stories. Real results. No fluff.
AI4SalesEdge.com
Case study: AI Frees Capacity. Do You Cut Costs or Bet on Your People?
What happens when AI can do part of someone’s job? Cutting the role is one option. But it is not the only one. In this episode, Jelena look at the question from two sides. IKEA shows how leadership can look beyond the task AI replaces and find another use for the knowledge already inside the company. Dorothy Vaughan’s story shows what happens from the employee side: she saw technology changing her work and made herself relevant to what came next. Because a task, a job and the knowledge inside...
20 Jul 2026
Solo podcast # 6: AI Exposed the Revenue Problem. Now Leaders Need to Rethink the System.
Season 1 of AI4Sales Edge closes with one clear message: AI does not fix revenue. It exposes where the business is already losing it. In this solo finale, Jelena Pepic looks back at what Season 1 revealed about the authority layer underneath revenue — who owns the call, who has the right to act, and what happens when decisions stay unresolved. Across the season, four patterns kept repeating: revenue has no clear owner, activity is still confused with progress, AI exposed leadership gaps, and ...
2 Jun 2026
AI Shows the Problem. But Who Owns the Decision?
AI can now detect forecast risk, weak pipeline, pricing pressure, and renewal risk earlier than ever. But visibility alone does not change revenue outcomes. In this episode of AI4Sales Edge, Jelena Pepic explains why Authority is the first layer of the Revenue Decision System — and why many B2B companies still fail at the exact moment the business already sees the risk. When no clear trigger, required response, or decision owner exists, AI does not create control. It creates more discussion, ...
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