About ALEPH - GLOBAL SCRUM TEAM - Agile Coaching. Agile Training and Digital Marketing Certifications
Aleph Technologies is a premier IT training and staffing group with state of the art facilities based in Dallas, Texas. Aleph Technologies specializes in providing hands-on classroom based and onsite IT certification training courses taught by expert instructors with practical industry experience. Classes span focuses on Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on Certified SCRUM Master, Scaled Agile Certifications in Dallas and leadership roles in Agile development.
How to Use Google Analytics to Improve SEO Performance
Google Analytics is a powerful tool, but extracting valuable and useful insights can often feel like pulling teeth—especially for beginners.
Hi, I’m Cally, from the International Institute of Digital Marketing. Here are 3 actionable ways to use Google Analytics to improve SEO.
1. Find low-hanging opportunities to boost traffic
Consider whether a page is about a topic where freshness is a ranking factor. Second, if you see a significant organic traffic change to your homepage, it’s usually down to a fluctuation in the search volume of navigational queries. Maybe you went viral six months ago, and more people were Googling your brand, but then it naturally dropped back to the mean?
2. Find high-converting pages and improve their SEO
The ultimate goal of SEO is usually to drive more sales from organic search. One of the easiest ways to do that is to improve rankings for your most valuable pages.
Hit the “SERP” button and compare your page’s SEO metrics to those that outrank you. Take action to improve your page where it falls short.
3. Improve landing pages that contribute to conversions
People rarely land on websites they’ve never visited before and buy something right away. They go on a journey, often visiting multiple pages on your site in the process.
By default, Google Analytics credits 100% of the conversion to the last landing page the user visited (provided that it was a non-direct click). But the reality is that the person probably wouldn’t have converted if they didn’t read a blog post first. So technically, this page helped assist the conversion.
Improving SEO for these pages will probably lead to an increase in conversions and revenue.
For more information, visit www.iidm.world
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16 May 2022
How to Create SEO-Friendly URLs (Step-by-Step)
If you were to describe your page in a few words and replace the spaces with hyphens, that would usually be “good enough” for SEO. But you’d probably prefer not to take a stab in the dark.
Hi, I’m Cally, from the International Institute of Digital Marketing. Let’s run through a simple process for creating optimized URL slugs.
1. Remove special characters
Have you ever seen a URL with backslashes () or square brackets ([])? Probably not, because these are unsafe characters that don’t belong in URLs.
You should remove these for obvious reasons, but it’s also best practice to remove other special characters like commas, colons, semicolons, etc.
2. Remove superfluous information
Google says it’s good practice to make URLs as simple as possible.
So remove anything you don’t need from our potential URL.
Note that you’ll have to use common sense for this part. The aim is not to make your URL so short that it no longer accurately describes its content. It’s to remove unnecessary words and phrases.
3. Boil it down to a keyword
Most titles naturally contain keywords, so what you’re probably left with at this stage is a simplified, keyword-rich version of your title.
This can lead to long URLs that get truncated in search results. The additional context can also be an issue should you ever want to update the page.
So, the next step is to find the keyword that represents the most popular way people search for your page’s topic.
4. Make it lowercase
Most web servers treat lower and uppercase URLs the same, but this isn’t always the case. Technically, everything after the hostname (domain) in a URL is case-sensitive, and some servers will treat them differently.
To be on the safe side and to avoid potential duplicate content issues, use lowercase URLs—always.
For more information, visit www.iidm.world (http://www.iidm.world/)
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9 May 2022
3 Ways to Increase Impressions, Engagement, and Post Clicks on Your LinkedIn Company Page
LinkedIn is talked about as an underrated platform. Like TikTok, LinkedIn posts can actually go viral. The thing is, you’re not going viral on a platform with all types of users. You’re going viral on a platform where everyone is there to talk about business.
Hi, I’m Cally, from the International Institute of Digital Marketing. Here are 3 effective ways to increase impressions, engagement, and post clicks on LinkedIn.
#1: Find LinkedIn Posts in Previously Published Content
The first step of creating LinkedIn content is realizing you don’t need to create LinkedIn content. You already have content that could be used on LinkedIn. It just hasn’t been put into a LinkedIn-friendly format. You just need to make your content native to the platform you’re posting on.
This means you don’t want to post a long, all text LinkedIn post to your Instagram stories.
#2: Create Downloadable Documents (Not Opt-In Lead Magnets)
These aren’t lead magnets where users opt-in to your email list to get the resource. You’re just going to give them the resource. This may go against your marketing brain, but the data doesn’t lie.
Two million impressions and over 62,000 link clicks tell us this strategy is working. We’re establishing trust with our audience and showing them how much value we give away for free.
#3: Lean into Employee-Generated Content
Employee-generated content gets higher engagement, follows, and conversions than branded content. Have your company’s leaders explain what employee-generated content is, how it can help the business, and what they’d love to see from employees in the future.
For more information visit www.iidm.world
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