Alex Cooper

About Alex Cooper

Sharing thoughts and learnings about AI and advertising. Co-Founder https://heyparker.ai/ and https://adcrate.com

Publisher

Alex Cooper

Category

business

Language

en

Explicit

No

First episode

8 Apr 2026

Latest episode

14 Oct 2026

Latest episodes

6 episodes in the feed.

1. 

   14 Oct 2026

   6 years of creative strategy in 73 minutes

   Sign up to Parker: https://heyparker.ai/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUZZTVljRnFCaG56VS1RdmdKSW5rbWY0SFZUUHxBSTVJdTV0UzBORjA1VWVJS1FITHFmVjE3RjhSU3JJX2FQXzk2NzNwZVZfZ2ktc0xNOHp0TEJvdUFxbDZVa05VT25rTTVwejF6enY4RnhQb3hwc1ZjLW9TNnoxNmd3dEp0Qk1N&q=https%3A%2F%2Fheyparker.ai%2F&v=GQey2B90__4)Looking for Performance ad creative? Check out our work at https://adcrate.com/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUZZTVljR1RKZEdUZy1lRl8yZEJ2VnE5YUVIQnxBSTVJdTVzekxMNlIwS2prNGZYcDllQUpycDM3d1dVbm43aWduOXhERWVHQXZBM3BVZTdpak9wQjYxTm1na1lVNjZZRElfcVJLaWlKOTBQcE1tZDFuSmE1UktBQ2pRdlZhRWJp&q=https%3A%2F%2Fadcrate.com%2F&v=GQey2B90__4)Access my agency’s FULL creative operating system at: https://adcreativeops.com/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUZZTVljRV94bUFCQjRjZlZJVTdJOFRJR3pDT3xBSTVJdTV2NFBtZG9KQXl4cndFTHN4eUt3bWlfa2VvZ0ZZZ1lpLS1Wd2FFd1k0cjk3ZnZ1SEFsbXU0T2hJZ01RcHRNTGhNbU1BOS1EeVdoOXdxVlBGV0NUTkg2NENGdUtHYkJD&q=https%3A%2F%2Fadcreativeops.com%2F&v=GQey2B90__4) - the complete end-to-end system on Notion and Google Sheets that powers our internal creative production.Get weekly strategies, breakdown and insights on AI and ad creative delivered FREE to your inbox: https://alexcooper.beehiiv.com/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUZZTVljRlQ1ckY2NWNBNHhpV0xvWHJwYkMtbHxBSTVJdTV1WEJVdnlzVGlsT29Gc3ZWQjhnLXVacG5lWkxlSXoyMy1fb0p0ckwtZFdVT19LYkRTR3dPMEk1dFBLblpZckxYZEdBNS1Qa2djQ3hTd2J5c0FyREFfbUoxUmdRMnRw&q=https%3A%2F%2Falexcooper.beehiiv.com%2F&v=GQey2B90__4)-------------------------------------------------------------------------------------------------------Follow me on socials:Twitter: / alexgoughcooper LinkedIn: / alexgoughcooper Newsletter: https://alexcooper.beehiiv.com/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUZZTVljSERJamxJdy1PNVlBLTg4QmRZcGlOQnxBSTVJdTV2aXF3SEstSmVNQnpqRm1VN1lFakZ0SUNjeWdpVnBJM2FOc0VFbVRWaERTSFh0UGNmSFBkcDlXdnljN0wxNkVETV9JcFFfTXoyYlVNTTFfWWZ0WWtYdkFJYTRhVE1Q&q=https%3A%2F%2Falexcooper.beehiiv.com%2F&v=GQey2B90__4)TikTok: / alexgoughcooper ------------------------------------------------------------------------------------------------------- Timestamps:0:00 (https://www.youtube.com/watch?v=VkSOHGT_AMc) Highlights0:57 (https://www.youtube.com/watch?v=VkSOHGT_AMc&t=57s) Meet Alex Cooper1:46 (https://www.youtube.com/watch?v=VkSOHGT_AMc&t=106s) How AI Is Changing Creative Teams7:19 (https://www.youtube.com/watch?v=VkSOHGT_AMc&t=439s) What Gives Marketers an Edge With AI?12:25 (https://www.youtube.com/watch?v=VkSOHGT_AMc&t=745s) Training and Incentivizing Video Editors20:10 (https://www.youtube.com/watch?v=VkSOHGT_AMc&t=1210s) Finding New Ads in Existing Footage22:52 (https://www.youtube.com/watch?v=VkSOHGT_AMc&t=1372s) Keeping Great Creators and Building Team Culture35:07 (https://www.youtube.com/watch?v=VkSOHGT_AMc&t=2107s) Ad Formats Working in Their Accounts39:04 (https://www.youtube.com/watch?v=VkSOHGT_AMc&t=2344s) AI Animations and Customer Trigger Events44:36 (https://www.youtube.com/watch?v=VkSOHGT_AMc&t=2676s) Finding Creators Who Tell Great Stories48:40 (https://www.youtube.com/watch?v=VkSOHGT_AMc&t=2920s) Building Trust With Borrowed Authority56:16 (https://www.youtube.com/watch?v=VkSOHGT_AMc&t=3376s) Customer Research and Finding New Angles1:03:04 (https://www.youtube.com/watch?v=VkSOHGT_AMc&t=3784s) Campaign Structure and Creative Testing1:08:18 (https://www.youtube.com/watch?v=VkSOHGT_AMc&t=4098s) Balancing Creative Volume With Intent1:12:44 (https://www.youtube.com/watch?v=VkSOHGT_AMc&t=4364s) Final Thoughts and Parker Overview

2. 

   11 Jun 2026

   I Asked a $1M Ad Copywriter Why Most Brands’ Ads Fail

   Sign up to Parker: https://heyparker.ai/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnFXUzFhWVRFWGU1cWRmRGc0UDZkemwxc0poZ3xBQ3Jtc0tsRXdmYUlzdHYxVWlUQnFpbWpRaFROOFdtY2JfMzJOYi14QmlWMVltTms3TkdiZFlaUUkycWllSVBJWTFYWG9RdWNxb2JLSmNfWHFnLXZoWUJTeW1KdHpTY1dLOXhPdTBhV1NvU3RSUklZUlozak1LQQ&q=https%3A%2F%2Fheyparker.ai%2F&v=KSm0pvevV9k) Anze's X: https://x.com/anzedetn (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbS15aXZDOXFkbldzNGR4YTUycG56WU1EREFCUXxBQ3Jtc0tuQmxHY3h2RFVuS3ExdlRXMGNjUFBHR2xXdHVlZDA3QzQtUUN1VERHR21QNWoxblJqSXA1dEJLNEh6TS1MdmgyY3RiYjZWYndOaFhCbmZITUNJSXJUdkZseWxjbVBBWFBhcDYxRERYM01BU3MtUk8wdw&q=https%3A%2F%2Fx.com%2Fanzedetn&v=KSm0pvevV9k) Looking for Performance ad creative? Check out our work at https://adcrate.com/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXdEZUhfZHp3V1NJZ3pOOFRZUU5TVk54cGpKQXxBQ3Jtc0ttZWtXRGxNeEJTSzByeE03TXo1MTBFeG05ZnAxSGwtOHlWMUpyT0J5UEhZMEZjcHh0MDlydno0TWNvblFDNWtqTDhkSmhWck10Y1E1YkttMkVmcXhxZEhZU05yS3J5VDYzRDVydldlcW1PWXBkdWt2VQ&q=https%3A%2F%2Fadcrate.com%2F&v=KSm0pvevV9k) Access my agency’s FULL creative operating system at: https://adcreativeops.com/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVVWWEI0MS1RY0VEZW1ya3ZuaHZhZG5lYl9hUXxBQ3Jtc0trUElSSEUyWGxTOTUwdmtBSXZrTGkyaG1zR3djZnJNVW9WekZEUTJqWngtZlNETEFUeXA5VDdsZ2dtZzZscnlwS3NSc2Fmd1VoZU42d2VBZTNFNnlvRlBac0J0bkdBOURTZUlJSEM1MlVsQi1MRG9LRQ&q=https%3A%2F%2Fadcreativeops.com%2F&v=KSm0pvevV9k) - the complete end-to-end system on Notion and Google Sheets that powers our internal creative production.Get weekly strategies, breakdown and insights on AI and ad creative delivered FREE to your inbox: https://alexcooper.beehiiv.com/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGhhZUIzLVd3NFN3Um5GNUE5aUxIM2ZLNFBvZ3xBQ3Jtc0trcGhtMjhUTGlVYm11TDZNckJoSnB3NDJhY1pvbjZ5MndmOGdNdGg3WFpMOHBFSEU1LXlKTW4wNlFzN3RtQXpsNU5Gakg0R3JFN2RUdnpLdTRaUm9RcUVycVVISTlDb2RkeGlnc3p0WHRwaXA1Y2lxYw&q=https%3A%2F%2Falexcooper.beehiiv.com%2F&v=KSm0pvevV9k) ------------------------------------------------------------------------------------------------------- Follow me on socials: Twitter:   / alexgoughcooper   (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGVJemk4R3MwdGRlQ1JEUFpPY0pCaVQwR0Ywd3xBQ3Jtc0tseHQ5TG5IVzN2endxaFBkWWN6YVNrNHptVjRkU1ZRMGpMdEJZamRMZzdiUnBHaERwZU9JZUFyMTgyNEs1U1N1NE02dFV6MkNIMWEwNmh0dnA5VGlycmNFa0V6end2UDZjSlJlYWZHZmk4dHEwUDdNaw&q=https%3A%2F%2Ftwitter.com%2Falexgoughcooper&v=KSm0pvevV9k) LinkedIn:   / alexgoughcooper   (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFpyRUprcHVLM29ld0w5ZWdnd2JHSWFURXpDQXxBQ3Jtc0trOVpGLTRzLURJbHR3QUlZT3N6M28wYUg0dzBmOG9ydkg0QkNCMnlhNEN5OHNXZTBGVXk3M2w3eFJGWUZUZm1wRXNCU0E2WndVLVdUN3I2YVdHZ19kYXM2dGVDUVNFaHJyUkRHRENJRHlwdnNuR1FXSQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Falexgoughcooper%2F&v=KSm0pvevV9k) Newsletter: https://alexcooper.beehiiv.com/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDY3MUhWY2RXQmk1aURkWDkxOGJIelh1WVJ2QXxBQ3Jtc0tuQzlsbTNwbEJ6Yy1kYmFRWkI4azNSck1yLW0zZmdfMjZURjhjLTI2YlJESU5SVTdzQk9RNG1HWV95ZDJZT3Rkc0dfSVI5WS01YnNuQU9vd0FiX0lxUElHV05EVm1Cd0I5ZFpHYWRvZ2hlZDFiazY4cw&q=https%3A%2F%2Falexcooper.beehiiv.com%2F&v=KSm0pvevV9k) TikTok:   / alexgoughcooper   (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa28ydXY4NnN2ZC04SWRzU0EzeGVjVG9xNkJTQXxBQ3Jtc0ttUWFlLTJlcmh2eFpuZFV4WElyS2tPS2JEcUpVVWQ1dUwyX29lZWFId01EY3czZjRnUVRMNkVHYnhlVVJHREdWWFFLM0JCMGdvZDIxS201VVMtOVRLNHZrQkR6ak1JMTdvRm9NZjFaTl82QUEtLXo3RQ&q=https%3A%2F%2Fwww.tiktok.com%2F%40alexgoughcooper&v=KSm0pvevV9k)-------------------------------------------------------------------------------------------------------Timestamps:00:00 (https://www.youtube.com/watch?v=KSm0pvevV9k) Intro00:55 (https://www.youtube.com/watch?v=KSm0pvevV9k&t=55s) Curiosity Gaps12:33 (https://www.youtube.com/watch?v=KSm0pvevV9k&t=753s) Anze’s Research Process23:42 (https://www.youtube.com/watch?v=KSm0pvevV9k&t=1422s) Top of Funnel Creative34:38 (https://www.youtube.com/watch?v=KSm0pvevV9k&t=2078s) Briefing Creators41:40 (https://www.youtube.com/watch?v=KSm0pvevV9k&t=2500s) Creative Styles That Are Working Right Now53:41 (https://www.youtube.com/watch?v=KSm0pvevV9k&t=3221s) Where You Can Find Anze54:38 (https://www.youtube.com/watch?v=KSm0pvevV9k&t=3278s) Outro

3. 

   29 Apr 2026

   How to Make Facebook Ads That Actually Work in 2025

   Sign up to Parker: https://heyparker.ai/ Looking for Performance ad creative? Check out our work at https://adcrate.co/Access my agency’s FULL creative operating system at: https://adcreativeops.com/ - the complete end-to-end system on Notion and Google Sheets that powers our internal creative production.Join 600+ creative strategists in the AI Creative Strategist Blueprint - loved by marketers at top brands like Jones Road Beauty, Liquid IV, Gruns, Obvi and Virgin: https://humansquared.co/Get weekly strategies, breakdown and insights on AI and ad creative delivered FREE to your inbox: https://alexcooper.beehiiv.com/-----------------------------------------------------------------------Follow me on socials:Twitter: https://twitter.com/alexgoughcooperLinkedIn: https://www.linkedin.com/in/alexgoughcooper/Newsletter: https://alexcooper.beehiiv.com/-----------------------------------------------------------------------Adcrate (My Agency) Creative Tech Stack:Foreplay: https://www.foreplay.co/?via=alex-cooperMotion: https://get.motionapp.com/alexcooperTripleWhale: https://partners.triplewhale.com/5fdv...Poppy AI: bit.ly/Alex-PoppyArcads: bit.ly/Alex-ArcadsWispr Flow: https://wisprflow.ai/?referral=ALEX567-----------------------------------------------------------------------Timestamps:00:00 - Intro01:11 - What's working in ad accounts right now?24:26 - Coming up with ad ideas31:32 - Briefing and working with creators38:47 - How we’re using AI55:34 - How the creative strategist role changes over the next 12-24 months1:04:09 - How to make more ads from existing footage1:08:21 - What’s one belief about creative that’s changed in the last year?1:11:32 - Overrated vs Underrated

4. 

   22 Apr 2026

   How to Make Facebook Ads Creative That Converts in 2025 (feat. Mirella Crespi)

   Sign up to Parker: https://heyparker.ai/ Looking for Performance ad creative? Check out our work at https://adcrate.co/Access my agency’s FULL creative operating system at: https://adcreativeops.com/ - the complete end-to-end system on Notion and Google Sheets that powers our internal creative production.Join 600+ creative strategists in the AI Creative Strategist Blueprint - loved by marketers at top brands like Jones Road Beauty, Liquid IV, Gruns, Obvi and Virgin: https://humansquared.co/Get weekly strategies, breakdown and insights on AI and ad creative delivered FREE to your inbox: https://alexcooper.beehiiv.com/-----------------------------------------------------------------------Follow me on socials:Twitter: https://twitter.com/alexgoughcooperLinkedIn: https://www.linkedin.com/in/alexgoughcooper/Newsletter: https://alexcooper.beehiiv.com/-----------------------------------------------------------------------Adcrate (My Agency) Creative Tech Stack:Foreplay: https://www.foreplay.co/?via=alex-cooperMotion: https://get.motionapp.com/alexcooperTripleWhale: https://partners.triplewhale.com/5fdv...Poppy AI: bit.ly/Alex-PoppyArcads: bit.ly/Alex-ArcadsWispr Flow: https://wisprflow.ai/?referral=ALEX567-----------------------------------------------------------------------Timestamps:00:00 Intro01:55 - What's the difference between a good creative strategist and a bad one?05:13 - The two biggest issues creative strategists face25:55 - Creative sources for brands in 202529:48 - Where Can I Look To Get New Creative in for My Brand?33:44 - Creative quality vs creative volume43:22 - Our top performing ads in 202451:35 - Motion53:32 - Iterations01:04:17 - Statics01:12:22 - Training a performance creative team01:21:01 - AI for creative strategists: overrated or underrated?01:29:10 - Mirella's AI use cases01:37:04 - 2025 Predictions for ad creative01:42:58 - Outro

5. 

   15 Apr 2026

   How to Make Killer Facebook Ads Creatives in 2026 (with Harry Delmege)

   Harry's Twitter - https://x.com/harrydelmege_Sign up to Parker: https://heyparker.ai/ ----------------------------------------------------------------------- Looking for Performance ad creative? Check out our work at https://adcrate.co/Access my agency’s FULL creative operating system at: https://adcreativeops.com/ - the complete end-to-end system on Notion and Google Sheets that powers our internal creative production.Get weekly strategies, breakdown and insights on AI and ad creative delivered FREE to your inbox: https://alexcooper.beehiiv.com/----------------------------------------------------------------------- Follow me on socials:Twitter: https://twitter.com/alexgoughcooperLinkedIn: https://www.linkedin.com/in/alexgoughcooper/Newsletter: https://alexcooper.beehiiv.com/----------------------------------------------------------------------- Timestamps: 00:00 - Why AI won't save your ads 14:25 - Research processes30:06 - How to direct responsify organic content45: 28 - What’s working in ad accounts right now53:48 - AI's role in advertising01:00:10 - Building & scaling a creative team01:33:14 - Outro

6. 

   8 Apr 2026

   The Biggest Mistakes Facebook Advertisers Make in 2026 (with Barry Hott)

   Parker tutorial: https://youtu.be/vD8eLrjAxEMBarry's YouTube Channel: https://www.youtube.com/@BarryHottBarry's X: https://x.com/binghotthttps://www.urlloveit.com/----------------------------------------------------------------------- Looking for Performance ad creative? Check out our work at https://adcrate.co/Access my agency’s FULL creative operating system at: https://adcreativeops.com/ - the complete end-to-end system on Notion and Google Sheets that powers our internal creative production.Get weekly strategies, breakdown and insights on AI and ad creative delivered FREE to your inbox: https://alexcooper.beehiiv.com/-----------------------------------------------------------------------Follow me on socials:Twitter: https://twitter.com/alexgoughcooperLinkedIn: https://www.linkedin.com/in/alexgoughcooper/Newsletter: https://alexcooper.beehiiv.com/----------------------------------------------------------------------- Timestamps:00:00 Intro01:14 - Biggest Mistakes48:38- Hit rate55:09 - The most important metric in your ad account1:04:39 - What is Barry building 1:13:16 - Over-relying on ad creative sources1:20:24 - Media buying updates1:24:33 - Incremental attribution explained1:30:00 - Parker1:32:40 Outro

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Spotify

5.0 / 5

2 ratings

Contact Alex Cooper

Guest appearances

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Based on episode analysis; this does not confirm that the show is currently accepting guests.