You may be wondering… how do I start my own online business? Can I really quit my 9-5 job and travel the world? How do I successfully create my brand identity and website layout? How do I convert my website visitors into paying clients? How can I get my traffic to my website? How do I stand out in a saturated market? How do I brand myself on social media? Okay… enough with the business talk. Life is about more than work people! Welcome to the Align & Amplify Podcast where your host Kristin Richards will be answering all of these brand strategy and marketing questions, but also the personal stuff too! Like how to finally start taking action in your life, and how to take charge of your own feelings and thoughts. Think of it like a fun life and career cocktail - where business hacks and insights meet mindset work and life coaching. It's time to start dreaming big and then putting in the work to make it a reality. Let's start creating your own dream destiny now.
Kristin Richards is also the owner of Girlboss Designer, a branding and website design business serving women entrepreneurs. To learn more visit https://girlbossdesigner.com
In this episode, I'm taking you behind the scenes of one of the biggest projects we've ever worked on inside In Flow Design Co. What started as "let's add a few matching Canva templates" quickly turned into a massive shop relaunch featuring over 170 new designs across our website template collections.
I'm sharing the real story behind this launch, including why we decided to build full Canva template suites for our customers, how this project completely snowballed behind the scenes, and what it actually looks like to scale digital products while running a business, managing client work, and navigating motherhood at the same time.
We're talking about:
Why cohesive branding matters beyond just your website
The strategy behind our new template suites
The operational side of building a large-scale digital product launch
How customer demand shaped this entire expansion
What I've learned about systems, scalability, and creating a more connected brand experience
Plus, I'm sharing a little sneak peek into the upcoming shop relaunch, new website template, and launch promotion coming next month.
If you're a business owner who loves branding, design, customer experience, or hearing the real behind-the-scenes of building a creative business, this episode is for you.
28 Apr 2026
Are You Losing Half Your Website Visitors? Why Mobile Experience Matters More Than You Think
What if half the people landing on your website are quietly leaving… without ever inquiring?
That's not a dramatic take. It's reality.
For most travel advisors, around 50% of website traffic is coming from mobile. And yet, mobile is often the most overlooked part of the design process.
In this episode, I'm breaking down what actually makes or breaks your mobile experience and how small design missteps could be costing you real inquiries.
We're not talking about a full redesign. We're talking about the subtle friction points that cause someone to click away before they ever reach your inquiry form.
Inside this episode, you'll learn:
Why mobile experience directly impacts your inquiries (not just aesthetics)
The biggest functionality mistakes that instantly lose trust
How readability and spacing can either guide or overwhelm your visitors
What to look for when reviewing your mobile site in your editor
Simple fixes you can make today to create a smoother, more elevated experience
If your website "technically works" but isn't converting the way you want it to, this might be the missing piece.
Because the truth is simple:
If your mobile experience isn't seamless, you're not just losing traffic… you're losing opportunities.
21 Apr 2026
The Biggest Changes I Made in My Business in the Last 12 Months (And What Actually Worked)
The past year pulled me back into the day-to-day of my business in a way I hadn't experienced in a long time—and it changed everything.
After maternity leave, a team shift, and stepping back into project management, I got a clear, unfiltered look at what was actually happening behind the scenes. What was working, what wasn't, and where things were more complicated than they needed to be.
In this episode, I'm breaking down the biggest changes I made over the last 12 months—from streamlining client feedback and tightening timelines to simplifying onboarding, introducing a new offer, and finally taking control of my marketing.
Some of these shifts worked immediately. Some things I thought would improve the business… didn't.
But every single one of them led to a business that runs cleaner, faster, and with far more intention.
If you've ever felt like things in your business technically "work" but still feel heavier than they should, this episode will show you exactly where to look—and what to change.
In this episode, I cover:
The operational changes that instantly improved client experience
What I simplified (and what I completely cut)
The shift that reduced project overlap and mental load
Why relying on referrals isn't a long-term strategy
The one change I wish I had implemented much sooner
Who has been a guest on Align & Amplify
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Kristin Wilson
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Podcast Authority Score: 60 / 100
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