All About The Customer

About All About The Customer

We talk with customer-obsessed people to uncover how you can be more customer-focused. From customer marketers to CS leaders, we go deep with people who put their customers at the heart of everything they do. This podcast is for: Customer marketers, advocacy/community builders, CS leaders. Your host is Dan Kalmar. Dan is the managing director of Upshot by Influitive, where his team creates authentic customer stories for industry-leading companies like Cisco, HPE, and Dropbox. He’s also the host of the All About the Customer podcast, but you knew that already, didn’t you?

Publisher

Influitive

Category

business

Language

en

Explicit

No

First episode

25 Oct 2021

Latest episode

17 Jan 2024

Latest episodes

38 episodes in the feed.

1. 

   17 Jan 2024

   Why Customer Marketing Is a Lonely Profession—and Why It Doesn’t Have to Be

   Customer marketing can be a lonely job. That’s bad for customer marketers, their companies, and customers. Evan Jacobs, Head of Customer & Partner Marketing at Chainalysis, shares why customer marketing is both lonely and dangerous, how this isolation impacts our companies and customers, and how to start working more cross-functionally with other teams.

2. 

   16 Jan 2024

   The Intersection of Customer Marketing and Customer Education

   Customer education and customer marketing logically overlap but are too often disconnected. Customer education makes great material, and then marketing promotes it. But Shannon Howard, Director of Customer & Content Marketing at Intellum, believes the two functions should combine forces. In this episode, Shannon dives into why customer marketing can better enable customers to turn into advocates, how customer education can scale customer success, and how customer marketing and education can work more closely together.

3. 

   16 Jan 2024

   Your Customer Is Not Your Enemy

   Customers might not always be right, but they also aren’t the enemy when things go wrong. When SaaS relationships break down, Casey Trujillo, Vice President, Sales Excellence at BrainStorm Inc, sees everyone turn on each other. But it doesn’t have to be this way. In this episode, Casey breaks down how to set up SaaS relationships for success and what to do when they break down.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

4 ratings

Spotify

3.0 / 5

2 ratings

Contact All About The Customer

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.