Welcome to All About The Insight!
Here, you'll find the hub for focused conversations on business insights and the power of research. We'll be having conversations with a lineup of fantastic guests each week to discover all about the insights.
More to come on Thursdays 8am each week!
SE01E12 - Unlocking Insights : The Key to Business Success | Kelvin Waters | AATI Podcast
Alex Culshaw interviews Kelvin Waters, an Automation Designer at Lloyds Banking Group, about unlocking business success through effective insights and AI integration.
4 Sept 2025
SE01E11 - The Impact of Data in Shaping Customer Experience | Disha Kameldeep | AATI Podcast
Alex Culshaw interviews Senior Data Analyst Disha Kameldeep about how data analysis, AI, and human insight shape customer experience in the insurance sector.
4 Sept 2025
SE01E10 - AI : The Next Insights Revolution | Patrick Brennan | AATI Podcast
Alex Culshaw interviews Patrick Brennan, Strategy Director at Studio Arrete, about leveraging AI for the next insights revolution in business strategy.
Director of Insight Nina Illingworth shares with host Alex Culshaw her behavioral science journey in public health, focusing on actionable insights and adapting methodologies for marginalized communities in this interview.
26 Jun 2025
SE01E08 - Empowering Clients Through Insights | Alice Flannery | AATI Podcast
Associate Insight Director Alice Flannery discusses understanding Gen Z and millennial women, integrating insights into business, and the evolving role of AI in the insights industry in this interview.
5 Jun 2025
SE01E07 - The Psychology Behind Consumer Behaviour | Tom Saunders | AATI Podcast
Consumer Insights Lead Tom Saunders explores the psychology of consumer behavior within the energy sector, focusing on understanding vulnerable consumers and driving impactful behavioral change in this interview.
22 May 2025
SE01E06 - Insights are the Drivers for Everything | Alice Bresciani | AATI Podcast
In this episode of All About the Insight, Alex Culshaw interviews Alice Bresciani, Insight Director at Yonder Consulting. They discuss Alice's journey in the insights industry, the importance of storytelling in insights, building trust with clients, and the role of insights in making better business decisions. Alice shares her experiences with embedding insights within organisations, the challenges of budgeting for insights, and her thoughts on the future of the insights industry in a rapidly changing landscape.
Fins Alice on Linkedin: https://www.linkedin.com/in/alice-bresciani-657bb29/?originalSubdomain=uk
#insights #storytelling #clienttrust #businessdecisions #budgeting #futureofinsights #qualitativeresearch #quantitativeresearch #insightconsultancy #humanbehaviour
8 May 2025
SE01E05 - The Art of STorytelling in Market Research | Tom Wakeman | AATI Podcast
In this podcast episode, Tom Wakeman, Insight Director at IGD, shares his journey into the insights industry, emphasizing the importance of curiosity and storytelling in understanding consumer behavior. He discusses the unique structure of IGD, focusing on foresight in the food system and the challenges of the current market. Tom highlights the significance of building strong client partnerships and embedding insights within organizations. He also explores the role of AI in enhancing insights and the need for insights professionals to communicate effectively with clients to drive actionable outcomes.
Find Tom on Linkedin: https://www.linkedin.com/in/tom-wakeman/?originalSubdomain=uk
#insights #customervoice #datavisualization #analytics #businessdecisions #financialtimes #lucyalexander #insightsprofessionals #aiininsights #measuringimpact
1 May 2025
SE01E04 - The Future of Pensions and Insights | Catherine Foot | AATI Podcast
In this episode of All About The Insights, host Alex Culshaw speaks with Catherine Foot, Director at Phoenix Insights, about her journey in the insights industry, the evolution of pensions and retirement savings, and the importance of research in understanding consumer behaviour. They discuss the challenges of communicating insights effectively, the role of data quality, and the future of the insights industry. Catherine emphasizes the need for clarity in research, the significance of collaboration, and the critical question of how insights can drive meaningful change in business strategy.
#insights #customervoice #datavisualization #analytics #businessdecisions #financialtimes #lucyalexander #insightsprofessionals #aiininsights #measuringimpact
In this episode of All About The Insight, Owen Hathway, Assistant Director of Insights, Policy and Public Affairs at Sport Wales, shares his unique journey into the insights field, emphasising the importance of effective communication and the integration of insights into decision-making processes. He discusses the current setup of the insights function at Sport Wales, the challenges of measuring impact, and the significance of storytelling in making insights relatable. Owen also offers valuable advice for future insights professionals and reflects on the potential impact of AI on the insights landscape.
Find Owen on LinkedIn: https://www.linkedin.com/in/owen-hathway-1b432558/?originalSubdomain=uk
#insights #customervoice #datavisualization #analytics #businessdecisions #financialtimes #lucyalexander #insightsprofessionals #aiininsights #measuringimpact
17 Apr 2025
SE01E02 - Good Insight is your Greatest Asset | Lucy Alexander | AATI Podcast
In this episode of All About the Insights, Lucy Alexander, Director of Analytics and Insights at the Financial Times, shares her journey into the world of insights, emphasising the importance of understanding the voice of the customer and the power of insights in driving business decisions. She discusses the challenges of communicating insights effectively, the significance of data visualisation, and offers valuable advice for aspiring insights professionals. The conversation also touches on the evolving role of AI in the insights industry and the necessity of building trust and influence within organisations.
Find Lucy on Linkedin: https://www.linkedin.com/in/lucy-alexander-85706017/?originalSubdomain=uk
#insights #customervoice #datavisualization #analytics #businessdecisions #financialtimes #lucyalexander #insightsprofessionals #aiininsights #measuringimpact
10 Apr 2025
SE01E01 - The Power of Insights in Business Decision Making | Elli Siapkidou Ph.D. | AATI Podcast
In this podcast episode, freelance researcher Elli Siapkidou, Ph.D. shares her journey from academia to the insights industry, discussing the importance of data analysis and storytelling in research. She highlights the challenges and successes faced in the insights sector, particularly in relation to ESG (Environmental, Social, and Governance) research. Ellie emphasises the need for businesses to embrace insights for informed decision-making and the evolving landscape of ESG metrics. The conversation also touches on the future of insights in light of technological advancements and the importance of grounding findings in factual data.
We hope you enjoyed this episode! Like and subscribe so you don't miss out on any insights.
- Alex and the AATI team
#allabouttheinsight #newpodcast #newepisode #insights #research #ESG #sustainability #freelancing #storytelling #dataanalysis #decisionmaking #businessstrategy #qualitativeresearch
Who has been a guest on All About the Insight
Names identified in recent episode analyses. Showing up to five guests.
Kelvin Waters
Disha Kameldeep
Patrick Brennan
Nina Illingworth
Alice Flannery
Podcast Authority Score: 2 / 100
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