All In With The Cooks is hosted by Austin and Micaela Cook, a couple building a business and life together. They share real conversations about entrepreneurship, relationships, family, and what it takes to grow together, at home and work. Tune in for honest insights, lessons learned, and how to go all in on your goals and each other.
Most people get into the auto restyling industry thinking it’s the perfect business: low startup cost, high ticket jobs, and the freedom of being your own boss. But the reality is very different.
In this episode of All In With The Cooks, we break down why so many installers and shop owners struggle to build real wealth and why many reach their 40s and 50s without enough saved for retirement.
We talk about the traps of “napkin math,” why being a great installer isn’t enough to build a successful business, and the sacrifices it actually takes to get ahead. We also discuss hiring mistakes, scaling challenges, and why most shops stay stuck on the installer hamster wheel.
Most importantly, we share what we believe shop owners need to do differently, from building systems and diversifying revenue to creating a personal brand that opens up new opportunities.
If you’re in window tint, PPF, detailing, wrapping, or any service business, this conversation might change the way you think about building your future.
4 Jun 2025
I Built a 7-Figure Team... Here’s Everything I Did Wrong First
Micaela and Austin Cook reveal business challenges and relationship truths, sharing insights on building a seven-figure brand and overcoming resistance to achieve goals.
30 May 2025
What It’s REALLY Like to Work With Your Spouse
Entrepreneurs Austin Cook and Micaela Cook reveal the challenges and rewards of building a business and a marriage simultaneously, offering insights into navigating financial struggles and leadership friction.
23 May 2025
The Mindset Shift That Changed Everything for Us
The Cooks explore the mindset shift required for personal and business growth, revealing how embracing discomfort leads to meaningful success.
16 May 2025
How We Turned Free Stuff Into a 7-Figure Brand
In this episode, we break down how The Tintstitute started from a box of free tools to landing major brand deals. We talk about building credibility with no followers, creating recurring revenue, hiring our first videographer, and turning our real shop experience into mentorship, digital products, and a thriving brand.
9 May 2025
How One Idea Built Our Dream Life: All In With The Cooks EP 4
In Episode 4, we pull back the curtain on how The Tintstitute started—from a random night in the spa listening to Dotcom Secrets to building an online coaching brand that’s now impacting thousands. We talk about why we launched it, the struggles of filming with no time or resources, fighting through hate from industry gatekeepers, and how we turned a small subscription idea into a global coaching business.
💡 Key moments:
The exact moment we decided to start The Tintstitute
Why we almost gave up (and what kept us going)
Our first 100 videos & the $750 camera that started it all
How the business model changed everything
The biggest surprises and lessons 7 years later
Why personal branding is the ultimate game changer
👉 Next episode: How we landed our first brand deals and scaled up our product offerings.
If you’ve ever wanted to launch a business, a course, or build a personal brand, this is the episode for you. 🔥
30 Apr 2025
The Business That Almost Broke Us
In this episode, we dive into one of our entrepreneurial journey's most chaotic and valuable learning experiences, starting a clothing brand with a friend. From launching “The Rad Life” store to dealing with partner drama, unexpected protests, and a business breakup nearly costing us everything, we share the full, unfiltered story.Whether you’re thinking about starting a brand or navigating the ups and downs of business partnerships, this episode is packed with raw insight, real talk, and lessons you won’t want to learn the hard way.
29 Apr 2025
Quitting My Job to Work With My Boyfriend!
In this episode, we rewind to when our sign and graphics journey began—from a motocross trip to quitting a stable job to go all in. We talk about early mistakes, working as a couple, learning the ropes without mentors, and what we’d do differently. Raw, real, and packed with lessons for anyone building a business from the ground up.
18 Apr 2025
How We Met & Built a Business Together! All In With The Cooks EP 1
In our first episode, we (Austin & Micaela) share how we met, fell in love, and built multiple businesses together. From the early struggles, career shifts, and risky decisions, to the lessons we’ve learned as partners in life and work.Thinking about going into business with your spouse? Tune in for the real, unfiltered story.
Reach and audience
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Apple Podcasts (US)
5.0 / 5
1 ratings
Podcast Authority Score: 16 / 100
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Quality
32
Social presence
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YouTube
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Engagement
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