***New Episodes Weekly *** Welcome to All Marketing's Digital Marketing Podcast on Spotify, your go-to destination for the latest trends, strategies, and tips in digital marketing. Hosted by Mark Williamson, this podcast covers everything from SEO, social media, content marketing, to innovative advertising techniques. Each episode is packed with actionable advice, insightful interviews, and real-world case studies, making it ideal for marketing professionals, business owners, and enthusiasts alike. Tune in to stay ahead in the ever-evolving digital landscape.
SEO Audit in Perth: What a Real Audit Finds, What It Costs, and What to Do With It
A free SEO audit lands in your inbox, scores your site out of a hundred and lists a hundred and forty problems in red. You come away worried and none the wiser about what actually matters.
This episode explains what a real audit checks, what a fair Perth price looks like, and the single test that separates a diagnosis you can act on from a PDF nobody reads.
What you'll learn in this episode:
The four areas a genuine audit covers, including the AI citation readiness check almost nobody in Perth is running yet
Why a site with a hundred and forty issues usually has three real problems, and how a human finds them when a tool cannot
What the free audit really costs you once three months have gone into fixing alt text on pages that were never going to rank
The ten second tell that an audit came out of a tool rather than a person
How to work the list afterwards, what to measure, and how long to wait before touching the next tier
Follow The All Marketing Podcast for a new episode every week. Want to know whether AI can actually read your business? Reach out at allmarketing.com.au (https://www.allmarketing.com.au/), Mark works with a select group of clients across Australia, New Zealand and the South East of Asia each year.
4 Oct 2026
Google Ads Management in Perth: What You Are Actually Paying a Manager For
Every month two amounts leave your business. The ad spend goes to Google, and everyone understands that one. The management fee goes to whoever runs the account, and almost no owner can say what it bought.
This episode breaks the fee into the five jobs it is supposed to cover, and gives you the one number that tells you whether your manager is earning it.
What you'll learn in this episode:
The five jobs a genuine Google Ads management fee pays for, and which two cheap management quietly skips
Why the search terms report is the fastest audit of the person running your account, and the one email that exposes a neglected one
Percentage of spend versus a flat fee: where each model is fair in the Perth market and where each goes wrong
The single test of good management, cost per lead trending down while lead quality holds, and why both halves matter
A worked Perth scenario where a third of the budget was going to searches nobody could ever buy from
Follow The All Marketing Podcast for a new episode every week. Want to know whether AI can actually read your business? Reach out at allmarketing.com.au (https://www.allmarketing.com.au/), Mark works with a select group of clients across Australia, New Zealand and the South East of Asia each year.
27 Sept 2026
Content Marketing in Perth: What You Are Really Paying For (And What It Should Return)
You pay a monthly invoice with "content marketing" on it, a few blog posts appear, and you have no real way to tell whether that money is building an asset or quietly filling a calendar. This week Mark Williamson and Charlie pull a content marketing retainer apart line by line, so you can finally read any quote in the Perth market and know exactly what you are buying.
The difference between content that compounds into leads for years and content that does nothing can carry the same price tag, and this episode shows you how to tell them apart.
What you'll learn in this episode:
The five jobs you are actually paying for in a content retainer: strategy, briefs, writing, optimisation and distribution, and why cheap content only ever does two of them
What a fair monthly spend really buys in Perth, and why a "content mill" fills your calendar while moving nothing
Why AI made the typing free but the strategy, judgement and local knowledge worth more, not less, and how good content now gets you cited inside ChatGPT, Gemini, Claude and Grok
The single test that separates real content marketing from expensive filler: does it move enquiries and rankings, or just fill a calendar
A composite Perth scenario showing how the same budget went from fifty posts and no leads to a handful of ranking pages that convert
If you have ever paid for content and quietly wondered whether it was working, this one gives you the questions to ask and the test to apply.
Follow The All Marketing Podcast so you never miss an episode. Want a clear read on what your own content is really returning?
Reach out at allmarketing.com.au (https://www.allmarketing.com.au/), Mark works with a select group of clients across Australia, New Zealand and the South East of Asia each year.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
11,112
Score snapshot 15 Sept 2025
Podcast Authority Score: 39 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
36
Social presence
0
YouTube
72
Engagement
32
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Mark Williamson host the show. Published by allmarketing.
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