Join Dr. Roger Pecina and Dr. Parker Pecina as they share real-world strategies for owning and growing a successful dental practice. From leadership to patient care, All On 32 gives you the tools to build a better, more rewarding business in dentistry. Dr. Roger shares the legacy he’s built around Patient Friendly Dentistry—one that earns patient trust and loyalty—while Dr. Parker follows in his footsteps, continuing the path of care that keeps patients coming back.
Ep. #6: What Patient Friendly Dentistry® Really Means
What does 'Patient Friendly Dentistry®' actually mean? In this episode, Dr. Roger and Dr. Parker Pecina break down the philosophy behind the phrase that has shaped Afdent’s growth for decades. From phone calls to insurance conversations to same-day treatment, they discuss how patient experience — not procedures — drives long-term success. This episode is about systems, culture, communication, and the small decisions that create trust at scale. Watch &...
19 Feb 2026
Ep. #5: The Business of Dentistry
Dentistry is a profession — but it’s also a business. In this episode, Dr. Roger Pecina and Dr. Parker Pecina discuss something many dentists were never trained to handle: leadership, culture, and ownership. From the fear new graduates face when entering practice to the humility required to earn staff respect, this conversation goes beyond clinical skill. It’s about mindset. It’s about managing people. And it’s about understanding that being the doctor doesn’t automa...
19 Feb 2026
Ep #7: Grow Your Practice Without Losing Control
Growth in dentistry isn’t accidental. In this episode, Dr. Roger and Dr. Parker discuss practical ways private practice owners can expand patient flow without sacrificing quality or culture. They cover emergency departments as growth engines, skillset expansion, patient education, and the importance of adaptability in modern dentistry. This episode is directed toward general dentists trying to find direction — especially those feeling frustrated or uncer...
14 Aug 2025
Ep. #4: Why the First Call Matters: Creating a Patient-First Experience
What makes a patient stay loyal to a dental practice—even years later? In this episode, Dr. Parker Pecina talks with Alisha, a 17-year Afdent veteran and second-generation team member, about what it really takes to create an exceptional patient experience. From answering phones to managing operations, Alisha has helped shape Afdent’s culture of care from the ground up. Together, they explore how consistency, empathy, and teamwork fuel loyalty—and why it all starts long before a patient ever s...
14 Aug 2025
#01: Why We Built A Patient Friendly Dental Practice
What does it really take to build a dental practice that patients actually want to come back to? In the very first episode of All On 32, Dr. Roger Pecina—founder of Afdent—and his son Dr. Parker Pecina reveal the story behind Patient Friendly Dentistry. Learn how Dr. Roger built a legacy based on trust, transparency, and care—and how Dr. Parker is continuing that mission for the next generation of practice owners. Watch & Keep Up to Date: Keep up to date on Allon32.com Learn more about...
14 Aug 2025
Ep. #3: The Long Game: Loyalty, Growth, and Patient-First Dentistry
What does it take to become an essential part of a dental practice built on trust and purpose? In this episode, Dr. Roger Pecina sits down with longtime team member and lead assistant Rachel Sullivan, who shares her 16-year journey at Afdent. From learning surgeries to managing emergency cases and guiding younger assistants, Rachel’s story is one of growth, grit, and leadership. Whether you’re new to dental assisting or building your team from the ground up, this episode offers real talk on m...
30 Jun 2025
Ep. #2: Owning Your Vision with Craig Heatherly
Dr. Roger Pecina discusses Afdent's success and patient-friendly dentistry with Craig Heatherly, host of The Path Less Traveled podcast, in this interview about redefining dental care.
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