All Redding Podcast

About All Redding Podcast

We highlight the people who make Redding, California, a great place to live and work. Showcasing the business, faith & community leaders and hearing their stories about the place we all call home.

Publisher

Joey Gartin

Category

society & culture

Language

en

Explicit

No

First episode

1 Apr 2019

Latest episode

18 Sept 2026

Latest episodes

52 episodes in the feed.

1. 

   18 Sept 2026

   From $6/Hour to 9 Locations: Building Premier Oil Change | Matt Webb

   Redding thrives because of people who take risks, build things from the ground up, and choose to invest in this community—and this week on All Redding, Griff Tonkin sits down with entrepreneur and community builder Matt Webb. For the past 20 years, Matt has been quietly building one of Northern California's most recognizable service businesses. From changing his first oil at $6 an hour in Santa Rosa to founding Premier Oil Change & Car Wash and growing it to nine locations across California and Oregon, Matt shares what it really takes to build a business that lasts—and the faith, sacrifice, and mentorship required along the way. In this episode, Matt reflects on joining the Marine Corps at 17, tapping the equity in his house to open his first store, moving his young family to Redding sight unseen, and building a company culture rooted in relationships, meaning, and creating real opportunities for the people who work there. They also dig into scaling a business past the mom-and-pop stage, the reality of running a highly regulated business in California, and why he still believes Redding is worth investing in. They talk about: 🛠️ Growing up in Santa Rosa and joining the Marine Corps at 17 ⛽ Starting at $6/hour and working his way up to VP of Operations 🏡 Mortgaging the house to buy his first store in Eureka 🚗 Moving to Redding on a hunch after a February drive down Deschutes Road 📈 The 20-year build from one store to nine locations 🤝 Why relationships and mentorship changed everything for him 👥 Creating real estate ownership opportunities for long-term employees ⚖️ The realities of running a highly regulated business in California 🌄 Why he wants Premier's headquarters to stay right here in Redding Whether you're an entrepreneur, an employee dreaming about your own shot, or someone who just loves seeing local businesses thrive, Matt's story is a reminder that lasting businesses aren't built overnight—they're built through faith, sacrifice, good people, and the willingness to be uncomfortable long enough for it to pay off. 👍 Like, subscribe, and drop a comment: What's a local business in Redding that's made a difference in your life? ⏱ CHAPTERS: 0:00 Welcome to All Redding 0:24 Meet Matt Webb 1:18 Growing Up in Santa Rosa 1:53 Joining the Marine Corps at 17 7:45 Marine Corps Training & Becoming a Mechanic 11:56 Enrolling in College & Landing the First Oil Change Job 17:11 Ten Years of Working Up Through the Ranks 20:00 Rich Dad, Poor Dad & the Entrepreneurial Itch 21:00 Starting a Wine Tour Business on the Side 23:28 Buying the First Store in Eureka 25:16 Leaning on Faith Through Big Risks 27:55 The Sacrifice of Starting a Business with a Young Family 29:34 Discovering Palo Cedro & Moving to Redding 33:59 Building the Lake Boulevard Flagship 40:22 Being Comfortable Being Uncomfortable 41:19 Finding Mentors & Building Peer Groups 46:21 Learning to Scale a Business 51:38 Premier's Core Values 55:36 Locations Six Through Nine & What's Next 1:01:38 Running a Highly Regulated Business in California 1:09:19 Life-Changing Opportunities for the Team 1:13:16 Hopes for the Future 1:17:52 Final Thoughts 👤 ABOUT THE GUEST — MATT WEBB Premier Oil Change & Car Wash on Facebook (https://www.facebook.com/premieroilchange/) Matt Webb is the founder and owner/operator of Premier Oil Change & Car Wash, a family-run business he started 20 years ago and has grown to nine locations across California and Oregon, with a tenth on the way in Red Bluff. A Santa Rosa native and Marine Corps veteran, Matt started in the industry at 19 washing windows and checking tires for $6 an hour before working his way up to Vice President of Operations—then leaving to build something of his own. Today, Premier employs more than 110 people and is built around core values Matt sums up in the company's name: Proficiency, Respect, Excellence, Meaning, Integrity, Enthusiasm, and Relationships. Beyond the business, Matt is a husband, father of three, youth sports coach, and an active voice in his industry, serving on a national government affairs committee and advising the California Bureau of Automotive Repair. 👤 ABOUT THE HOST — GRIFFITH TONKIN Arthofer & Tonkin Law Offices on Facebook (https://www.facebook.com/arthoferandtonkin) Griffith Tonkin is a Shasta County-born attorney, partner at Arthofer & Tonkin Law Offices, and longtime community leader dedicated to justice, mentorship, and service. Deeply rooted in the North State, Griff is active in local youth and civic work, coaching, and building relationships that strengthen the community he grew up in. He brings a grounded, conversational approach to All Redding—drawing out the stories, decisions, and faith journeys of the people quietly shaping this region. 🌲 ABOUT ALL REDDING AllRedding.com is your local online source for all things Redding and the surrounding areas. Our goal is to connect people with businesses, events, and stories that make our community a place we're proud to call home. All Redding Explore Your City. Live Local. 🌐 www.allredding.com (https://www.allredding.com)

2. 

   11 Sept 2026

   The Legacy Behind Redding's 3-on-3 Tournament & Elevate Camps | Scott Alexander

   Redding is built by people who choose to invest in the next generation—and this week on All Redding, Ky sits down with longtime community leader Scott Alexander. For nearly three decades, Scott has been a driving force behind some of Redding's most impactful community programs. From helping grow the city's iconic 3-on-3 Basketball Tournament to building Elevate Camps into a thriving nonprofit serving youth across Northern California, Scott shares what it really takes to turn passion into lasting impact. In this episode, Scott reflects on the early days of the 3-on-3 tournament, the challenges of starting a nonprofit with no funding, and the perseverance required to build something that serves generations. They also dive into coaching, leadership, mentorship, faith, and why investing in young people is one of the most meaningful things we can do. They Talk About: 🏀 The 30-year history of Redding's iconic 3-on-3 Basketball Tournament 🏕️ How Elevate Camps grew from a small idea into a regional nonprofit 🌲 Building a science camp after the loss of West Camp 💡 The realities of entrepreneurship, sacrifice, and perseverance 👨👩👧👦 Coaching, mentorship, and developing the next generation 🏀 Why accountability and culture matter in sports and in life ❤️ Creating a legacy that will continue long after you're gone 🌄 Why Redding continues to be a place worth investing in Whether you're an entrepreneur, coach, parent, or someone who simply loves this community, Scott's story is a reminder that the greatest legacies aren't built overnight—they're built one person, one relationship, and one decision at a time. 👍 Like, subscribe, and drop a comment: What's one person or organization in Redding that made a lasting impact on your life? ⏱ Chapters 0:00 — Welcome to All Redding 0:25 — Meet Scott Alexander 0:43 — The History of Redding's 3-on-3 Tournament 4:23 — Taking Over the Tournament 6:18 — Growing the Event & Future Plans 9:51 — The Story Behind Elevate Camps 11:28 — Building a Nonprofit from the Ground Up 15:38 — Serving Churches Across California 18:38 — How Science Camp Was Born 23:07 — Bringing Science Camp Back to Shasta County 24:06 — Growing Up & Returning to Redding 26:56 — Coaching Basketball Through the Years 31:06 — Building Vision, Teams & Leadership 34:08 — Passing the Torch to the Next Generation 39:32 — Turning Passion Into Purpose 40:18 — Lessons From Great Coaches 43:09 — Why Defense Builds Winning Teams 45:35 — Final Thoughts 👤 About the Guest — Scott Alexander Elevate Camps on Facebook (http://facebook.com/elevatecamps) Scott Alexander is the co-founder of Elevate Camps, a Northern California nonprofit dedicated to creating life-changing experiences for youth through Christian summer camps, outdoor education, leadership development, and environmental science programs. Over the past 15+ years, Scott has helped grow Elevate into a regional organization serving thousands of students, churches, and families each year. Beyond camp, Scott has spent decades coaching high school basketball and organizing Redding's beloved 3-on-3 Basketball Tournament, helping preserve one of the community's longest-running traditions while mentoring countless young athletes. His passion for leadership, service, and investing in the next generation continues to shape lives across the North State. 👤 About the Host — Ky Strickler Ky Strickler on Facebook (https://www.facebook.com/ky.strickler) Ky Strickler is the host of All Redding, a podcast created to showcase the people who make Redding a great place to live—business leaders, community leaders, and faith-based leaders working toward a stronger North State. Having been part of the Redding community since 2000, Ky has spent years investing in youth through coaching, schools, and community programs, with a deep passion for sports, mentorship, and building genuine, face-to-face connection. Adopted into a multi-ethnic, multi-generational family, Ky brings a grounded perspective shaped by service, teamwork, and the belief that community is the antidote to isolation. 🌲 About All Redding AllRedding.com is your local online source for all things Redding and the surrounding areas. Our goal is to connect people with businesses, events, and stories that make our community a place we're proud to call home. All Redding Explore Your City. Live Local. 🌐 www.allredding.com (https://www.allredding.com)

3. 

   21 Apr 2026

   From Dirt to Destination: Building Redding's Trail Legacy with Nathan Knudsen

   In this episode of the All Redding Podcast, we sit down with Nathan Knudsen, Executive Director of the Redding Trail Alliance, to explore how one passionate local movement has helped shape the trails, outdoor experiences, and adventure culture that make Redding such a special place to live. What started with a shovel, a love for mountain biking, and a desire to build something better has grown into a nonprofit that has created over 25+ miles of trail, maintains hundreds more, and continues to transform the North State into a true outdoor destination. 🎙️ What You'll Learn in This Episode 🎨 His journey from graphic design into trail building and nonprofit leadership ⛏️ The early days of "outlaw" trail building and how it evolved into community-driven development 🌱 How the Redding Trail Alliance was formed and funded 🛠️ The behind-the-scenes reality of building and maintaining public trails 🤝 Why community involvement is critical to sustaining Redding's trail system 🚴♂️ The impact of events like the Lemurian Classic 🌄 How Redding is becoming a regional destination for mountain biking and trail running 🚀 The vision for future projects — including potential large-scale trail systems like Lakehead ❤️ Why trails are more than recreation — they're community, health, and economic drivers This conversation highlights the passion, grit, and collaboration behind the trails so many in our community enjoy — and shows how everyday people can play a role in building something lasting for future generations. ⏱️ Chapters 0:00 – Welcome to All Redding 0:24 – Meet Nathan Knudsen & Redding Trail Alliance 1:25 – From graphic design to trail building 3:20 – The early days of building trails 6:42 – Trail 58, French Fry Trail & community growth 11:17 – Working with land managers & building legally 14:11 – The reality of trail maintenance 18:47 – Growth of Redding Trail Alliance 20:36 – Building the Enticer Trail & putting Redding on the map 26:05 – Trails for all skill levels & future needs 33:20 – Events: Lemurian Classic 47:34 – Funding, impact & the future of Redding trails 👤 About the Host — Griffith Tonkin https://www.facebook.com/arthoferandtonkin (https://www.facebook.com/arthoferandtonkin) Griffith Tonkin is a longtime Shasta County-born attorney and community leader, partner at Arthofer & Tonkin Law Offices, active in local youth and civic work, and dedicated to justice, mentorship, and service. 🌲 About the Guest — Nathan Knudsen https://www.facebook.com/ReddingTrailAlliance.org/ (https://www.facebook.com/ReddingTrailAlliance.org/) Nathan Knudsen is the Executive Director of the Redding Trail Alliance, a nonprofit dedicated to building, maintaining, and advocating for high-quality trail systems across the North State. With a passion for the outdoors and community development, Nathan has helped lead the creation of miles of trails and regional events that continue to shape Redding into a premier outdoor destination. 🌐 About All Redding AllRedding.com is your local online source for all things Redding and surrounding areas. Our goal is to connect people with businesses, events, and stories within our community that make you proud to live in Redding, California! 👉 www.allredding.com (https://www.allredding.com) All Redding Explore Your City. Live Local.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

302,465

Score snapshot 15 Sept 2025

Apple Podcasts (US)

3.0 / 5

4 ratings

Podcast Authority Score: 60 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

66

Social presence

0

YouTube

82

Engagement

50

Contact All Redding Podcast

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.