Welcome to All Things Growth, where we discuss how Marketing, Sales, and Product, enable your Go-To-Market success. This show is for CEOs, sales leaders, product management leaders, strategy and planning, customer success leaders, and more.
Each week, we'll share industry-leading and emerging best practices to drive revenue growth and pragmatic solutions that you can execute within your enterprise and role setting.
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Do you struggle with managing your channel partners and wonder why your sales strategy isn't hitting the mark? Maybe you’re trying to transition from hardware to SaaS and finding it challenging to create a one-size-fits-all program for diverse partners. In this episode, Christina and Jen are joined by channel marketing expert Heather K. Margolis to uncover the secrets of a successful channel strategy.
This episode is for you if you want to master partner enablement, streamline communication, and ensure your channel programs drive consistent revenue growth. Join us as we explore how to transform your channel into your long-tail sales strategy!
Connect with Heather Margolis:
LinkedIn (https://www.linkedin.com/in/heatherkmargolis/)
Website (https://channelmaven.com/)
Connect with Christina Del Villar
LinkedIn (https://www.linkedin.com/in/christinadelvillar/)
Instagram (https://www.instagram.com/christinadelvillar/)
Twitter (https://twitter.com/cdelvillar)
Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
10 Sept 2024
Pushing the AI boundary. Is it all a hallucination?
Do you find yourself overwhelmed by the complexities of integrating AI into your business strategy? Maybe you’re a founder grappling with transitioning from managing everything to leading as a CEO or an executive trying to demystify the software development lifecycle. In this episode, hosts Christina and Jen sit down with Adam New-Watterson, founder of Teraace and principal at HYE, to discuss AI adoption and data-driven decision-making.
This episode is for you if you’re eager to understand how AI can simplify your work, enhance customer experiences, and drive strategic alignment within your company.
In this episode, you will:
Understand the importance of AI in modern business strategies
Gain insights into leadership and team dynamics
Navigate the complexities of implementing a successful AI strategy
Adam's predictions of conversational interactions with AI personalities
Full Show Notes Here!
Connect with Adam New-Waterson:
LinkedIn
Website
Connect with Christina Del Villar
LinkedIn
Instagram
Twitter
Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
13 Aug 2024
QR codes: from restaurant menus to full-lifecycle customer journeys
Do you want to transform your marketing strategy and engage customers like never before? Maybe you’re curious about the future of QR codes and their potential to transform the customer journey from product discovery to purchase. In this episode, Christina and Jen sit down with Leigh Choate, VP of Marketing at Blink, to dive into the game-changing capabilities of QR code technology. From enabling real-time data collection and targeted promotions to streamlining warranty registrations and offering dynamic, interactive touch points, Leigh shares her insights and experiences.
This episode is for you if you’re a marketer, business owner, or tech enthusiast looking to stay ahead of the curve with cutting-edge innovations that not only enhance customer engagement but also drive growth and revenue.
In this episode, you will:
Learn about the upcoming transition from traditional barcodes to QR codes by 2027, which will affect everything from point-of-sale systems to marketing.
Hear about real-time data collection on buying habits, immediate data access throughout the supply chain, and the potential to streamline warranty registration and gather user feedback for more accurate event and product tracking.
Understand the importance of aligning marketing with sales to avoid end-of-quarter blame games and the benefits of branded links that allow message changes and personalized interactions to enhance consumer trust and engagement.
Full Show Notes Here!
Connect with Leigh Choate:
LinkedIn (http://linkedin.com/in/leighchoate)
Website (http://bl.ink)
Connect with Christina Del Villar
LinkedIn (https://www.linkedin.com/in/christinadelvillar/)
Instagram (https://www.instagram.com/christinadelvillar/)
Twitter (https://twitter.com/cdelvillar)
Thanks for listening to this episode of All Things Growth. You can find me on social media. If you have a topic you'd like me to cover, send me a DM on Instagram! If you enjoy the show, please give me a follow, rating, or review and come back for more exciting episodes!
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Apple Podcasts (US)
5.0 / 5
3 ratings
Spotify
5.0 / 5
2 ratings
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